Are you devilish or angelic? Ghoulish or glamorous?
Normally, I show you how to be more authentic. But Halloween is different. For one night, you can unleash your secret streak of Innovation, or your superhero Power, or your dramatic flair for Passion.
Every costume uses at least one of the Advantages to fascinate. A few ideas:
POWER: Fight for justice and make yourself heard as Superman or Catwoman, or turn to the dark side as Darth Vader.
PASSION: Who says Passion is just for Valentines Day? Dress up as Cupid or a Greek goddess of love.
MYSTIQUE: Shroud yourself in mystery as Harry Potter or Sherlock Holmes. Anything with a fog machine will add a touch of Mystique.
PRESTIGE: Dress to win with your top-notch James Bond suit or Great Gatsby peacock feathers.
ALERT: Be stern and look out for trouble as Mary Poppins or continuously point out risks as a doctor or nurse.
TRUST: Go with the classics: a bedsheet ghost or fanged vampire.
INNOVATION: Um, Fifty Shades of Whatever.
I’m curious - How will you be dressed this Halloween?
Tell us which Advantage you’re wearing in your costume!
World-class branding expert Sally Hogshead discovered a new way to measure how people perceive your communication, through the Fascination Personality Test. Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers.