Your most valuable qualities

You have a few key qualities that make you irresistible.

But they might not be the qualities you’d think they are.)

These qualities are why people like you, listen to you, hire you. They help you succeed in work and life.

Watch the video below for just one example of unexpectedly valuable qualities, from a brand I’m sure you know well…

Okay, your most valuable qualities might not make someone’s stomach churn. Still, they may be qualities that repel some and attract others. And that’s perfectly fine. 

Being all things to all people is not the goal.
The goal is to be intensely fascinating to the people who matter.

These are the people who appreciate you for who you already are. They value you for what you’re already doing well. If you’ve taken the Fascination Advantage® Assessment, then you know what your most fascinating qualities are. (They’re in your report!) We call these qualities your “Specialty Adjectives” because they describe your communication specialty. Your sweet spot. Use these adjectives to your advantage by dialing them up.

If what people love about you is your analytical thought process, then make sure you are delivering this every time you communicate. If you’re known for your enthusiastic problem solving, look for problems to solve enthusiastically!

This is how you are most likely to succeed, in the most effortless and authentic way possible.

TELL US IN THE COMMENTS

Do you have any Jäger-esque (suprisingly valuable) qualities? Tell us what they are in the comments below!

TWEETABLES

What do you and Jägermeister have in common? Find out » (Click to tweet)

What’s your MVQ (most valuable quality)? Find out » (Click to tweet)

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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