The Catalyst is an archetype of our system. It combines Passion and Innovation. At their best Catalyst's tend to be out-of-the-box, social, and energizing. Catalyst's prefer to think in the big picture, and less on the details. Some people call this behavior "erratic"
How can your natural advantages into a personal brand that works for you?
Watch Sally Hogshead as she describes what it's like to be a Catalyst.
If you haven't taken the Fascination Personality Test take it here. Find your personal brand.FASCINATE YOUR FOLLOWERS WITH THESE TWEETABLES:
You cannot be all things to all people. (Click to tweet)
You are not perfect for everything, but you are exactly right for some things. (Click to tweet)
"There's a fine line in math between being creative and being erratic." (Click to tweet)
About The Author
World-class branding expert Sally Hogshead discovered a new way to measure how people perceive your communication, through the Fascination Personality Test. Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers.