The Catalyst is an archetype of our system. It combines Passion and Innovation. At their best Catalyst's tend to be out-of-the-box, social, and energizing. Catalyst's prefer to think in the big picture, and less on the details. Some people call this behavior "erratic"
How can your natural advantages into a personal brand that works for you?
Watch Sally Hogshead as she describes what it's like to be a Catalyst.
If you haven't taken the Fascination Personality Test take it here. Find your personal brand.FASCINATE YOUR FOLLOWERS WITH THESE TWEETABLES:
You cannot be all things to all people. (Click to tweet)
You are not perfect for everything, but you are exactly right for some things. (Click to tweet)
"There's a fine line in math between being creative and being erratic." (Click to tweet)
About The Author
Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.