Could you ever imagine buying dinosaur food?
How about the world’s most expensive dinosaur food?
(Sounds crazy, right?)
Here’s a LITTLE video with a BIG lesson about how any product can become impossible to resist.
This example comes from page 72 of my new book, Fascinate: How to Make Your Brand Impossible to Resist.
No matter what you’re selling, you can earn more when you captivate customers.
Here’s a quote from my new book:
“Even if you’re selling an ordinary product, when you cast a spell of fascination, you can transform a staple into a story line.” ~ from page 72 of Fascinate
Over the past three years, my publisher and I did a major overhaul on the original version of Fascinate. Not easy. But a high point was collecting over 100 new examples and stories.
In this new edition, I’ll show you over 100 new ideas to make your brand or business more fascinating.
This dinosaur food example demonstrates how ANY product or service can raise prices. You won’t be a commodity when you apply creativity. It’s easier than you realize.
The world’s most expensive dinosaur food via @SallyHogshead #Fascinate (Click to Tweet)
Make your brand impossible to resist: via @SallyHogshead #Fascinate (Click to Tweet)
How to fascinate with Innovation: via @SallyHogshead #Fascinate (Click to Tweet)