Your playbook comes with everything you need to build a professional personal brand, including instructional audio files, videos, and 5 workbooks with interactive exercises, templates, and examples.
We have an exclusive offer for you
When you purchase Michael Hyatt's Best Year Ever through our link below, you'll receive the Ultimate Personal Brand™ Playbook, as a free bonus, a $497 value.
Best Year Ever Registration Closes in:
The Winning Combination to Make 2017 Your Best Year Ever
5 Days To Your Best Year Ever + The Ultimate Personal Brand™ Playbook
The Ultimate Personal Brand™ playbook includes:
Template for making your LinkedIn profile more distinctive
Pitch openers for prospects and networking events
Customized ways to target your blog and website to your audience
WHY DO I NEED HELP WITH MY BRAND STRATEGY?
Hi! I'm Sally, your branding coach...
I spent the first half of my career writing ads for some of the world’s most admired brands, including Coca-Cola and BMW.
With all that experience, it should have been easy for me to write my own personal brand strategy… right? Well, not exactly.
"I used to struggle just like everyone else.
And I got frustrated with myself, banging my head against the wall. I’d think, “I do this for a living. Why is this so hard?” But now I know why..."
Nobody can accurately see themselves through the eyes of others. This was a big “a-ha” for me.
Once I understood that we all have trouble seeing ourselves objectively, I realized how valuable it would be to have a system to solve this.
And right then, I knew I could solve this problem.
By drawing upon my award-winning copywriting background, and combining that with my personality system, I could develop a sophisticated way to reveal how the world sees you.
The Fascination Advantage® system is the only system to show you how the world sees you.
Do It Yourself Branding System
Build and apply your personal brand strategy with the Ultimate Personal Brand™ Playbook
Discover your most valuable differences
In module 1, you will learn what energizes you and keeps you in the flow, the three threats to your communication and how your differences make you valuable
See how the world sees you at your best
In module 2, you will learn about your primary, secondary, dormant Advantages and your "Fascination fingerprint". You will have actionable tips on how to use your Advantages and your Specialty Adjectives.
Build your own Anthem
In module 3, you will learn your communication “home base”, where to find your perfect words and the difference between who you are and what you do, as well as, how to complete your own Anthem.
Apply your Anthem in business
In module 4, you will learn how to polish your Anthem. How to figure out your customer’s biggest pain point and how your Anthem solves your customer's problem, as well as, how to create marketing copy to expand your Anthem.
Live your Anthem
In module 5, you will see clear Anthem examples, tips on where to include your new Anthem, activities to elevate your Anthem and future learning opportunities.