BOOKS

Learn more about the Fascination Advantage® system from the internationally acclaimed and best-selling books by Sally Hogshead.

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist


Why are some brands and people more captivating and memorable than others? In a distracted, overcrowded world, how do some leaders break through the noise to influence behavior, beliefs, and buying decisions?

More persuasive than marketing, advertising, or any other form of communication, Fascination is the most powerful way to influence decision making.

With her internationally acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation, Sally Hogshead explores and explains the irresistible influence of fascination.

You'll discover:

  • Why the Salem witch trials began with the same fixations as those in Sex and the City
  • How Olympic athletes are subject to obsessions similar to those of fetishists
  • How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble
  • Why a billion-dollar “Just Say No” program actually increases drug use among teens, by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog

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How the World Sees You: Discover Your Highest Value Through the Science of Fascination

You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?

Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you--at your best.

How the World Sees You

This book includes a private code to unlock one free complete profile. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including Your top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest value

To become more successful, you do not have to change who you are--you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.