In a competitive environment the most fascinating option always wins. If you don't have the biggest budget you have a choice. Be fascinating, or outspend the competition. But what's the return on investment when you fascinate? It has to do a lot with your personal brand.
People will pay 4x as much for a product, even for you. If you can create immediate emotional responses with your personal brand, people will be more willing to pay you. The same way people will pay for a product that is more fascinating.
Watch an excerpt from a speech were Sally Hogshead show how people are 4 times more likely to pay for a fascinating product.
How can you fascinate? It all starts with a personal brand, find yours by taking our personality test.
In a competitive environment the most fascinating option always wins. (Click to tweet.)
You can have the biggest budget or you can be the most fascinating. (Click to tweet.)
Brand can charge more for the same product, but only if they fascinate the consumer. (Click to tweet.)