Seven Different Personality Types

Our decade of research revealed seven ways to communicate. Seven different ways to add value to your listener. We call these the seven Fascination Advantages.

Focus on Your Advantages, Avoid Your Pitfalls

Each of the personality type has a distinct way of adding value. Each follows a particular formula. Each has a different approach to building relationships. Different personality types fascinate for a different reason.

Which of the seven Advantages best describes how the world sees you, at your best?

There isn't one Advantage that is better than the others. Yet there are one or two that will be most effective and authentic to you. Tap into your Advantages, and you will become the most valuable you. You will meet people with different personality types, and we will help you see what makes them valuable.

Unlock your Advantages by taking the Fascination Personality Test®. You can do so by clicking the Get My Free Profile button anywhere on this site.

Your free Fascination Profile will reveal your Archetype—the combination of your top two Advantages. From here, you can upgrade to a complete profile for the full scoop on why different personality types act different around you.

Your Advantages are your key to influence and happiness.

Your Fascination Advantage is the way in which your personal brand is most likely to add distinct value.

Millennials actually use less Innovation than their baby-boomer counterparts.

Innovation personalities speak the language of creativity. Their creativity gives them an advantage when old solutions don't work anymore. These are the seekers of adventure. The experimenters. The proponents of the new. Life is too short to follow conventions.

Do I speak the language of Innovation?

HR leaders are 300% more likely to have a primary Passion Advantage than those in IT.

Passion personalities speak the language of relationship. Their ability to forge relationships builds wide networks, in their personal and professional lives. Whether they are at a cocktail party or an office party, striking up conversation is effortless.

Do I speak the language of Passion?

Power as a primary Advantage is 3x more frequent among female VPs than among female staff members.

Power personalities speak the language of confidence. They inspire others through big goals. Since they usually know what they want, they often lead the discussion. They ask direct questions, taking charge of a conversation, leaning in, and stepping forward.

Do I speak the language of Power?

The higher you are in an organization, the more likely you are to have a primary Prestige Advantage.

Prestige personalities speak the language of excellence. Their personal and professional aim is to always get better to exceed expectations. When excellence matters, they know how to push for success. Ambitious and determined, they don't want to disappoint.

Do I speak the language of Prestige?

Finance managers are 6x more likely to have primary Trust than a marketing CEO.

Trust personalities speak the language of stability. Their consistency gives them an edge. They follow through on what they promise and deliver on time. They are dependable, committed, and trustworthy—of course. Steady and focused, they get things done.

Do I speak the language of Trust?

Compared to women, men are more likely to have a primary Mystique Advantage.

Mystique personalities speak the language of listening. Others may draw attention to themselves with loud greetings or fraternal backslapping. Mystique personalities tend to be solo intellects behind the scenes. They see nuances that most outgoing personalities would miss.

Do I speak the language of Mystique?

The higher you go in the ranks of a company, the less likely people are to have a primary Alert Advantage.

Alert personalities speak the language of details. When details matter, they have an advantage over less structured personalities. They are watchful, aware, with an ability to manage complex projects. Practical and pragmatic, they take a step-by-step approach to reaching team goals.

Do I speak the language of Alert?

"Every time you communicate, you are either adding value, or taking up space."
- Sally Hogshead