Sally Hogshead | How to Fascinate

About Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

STAND OUT OR DON’T BOTHER

Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If... read more →

What Happened to LUST and VICE?

The book, Fascinate, lays out the same seven triggers that HowtoFascinate.com is based on. But if you’ve read the book, you’ll notice that two of the triggers have different names:... read more →

What Makes MYSTIQUE Employees Tick?

The majority of an iceberg lies below the surface. The same is true with some people. Their personality strengths wait just below the surface. Personalities with primary MYSTIQUE Advantage reveal... read more →

Helping The Passion Employee Thrive

You want your employees to be happier, more content, and more productive, right? Of course you do. They want that, too. So, we all want the same thing. There’s just... read more →

The First 9 Seconds

We live in an always-buzzing world, pulled in all directions—by shiny objects, constant chatter, loud images, and text alerts. Your brain travels through the world like... read more →

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