Sally Hogshead | How to Fascinate

About Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

I just had a fascinating customer experience!

My son Asher just had minor surgery. Everything turned out just fine, but ahead of time he was a little nervous. Specifically, he was concerned about being wheeled away... read more →

So you think you’re funny. Hmm. Let’s see.

Let’s say that you think you’re funny. As far as you’re concerned, a sense of humor is one of your core strengths. There’s just one problem: Nobody else thinks... read more →

How to be Powerful

Powerful people have a strong point of view. They lead with clear direction. Are you powerful? If you want to be perceived as a leader, you must establish a... read more →

THE 6 GOLD HALLMARKS: How to measure if you are fascinating

Is your company fascinating? Are you? Here at Fascinate, we use six criteria to evaluate clients. Here, we're sharing an abbreviated version of our master tool. Think about yourself, and... read more →

What Happened to LUST and VICE?

In the book FascinateL Your 7 Triggers to Persuasion and Captivation, Sally Hogshead outlined the same seven triggers that the Fascinate System, and the premise of her 2014 book How... read more →

Your team's intelligent, strategic thinkers might be MYSTIQUE personalities

The majority of an iceberg lies below the surface. The same is true with some people. Their personality strengths wait just below the surface. Personalities with primary MYSTIQUE Advantage reveal... read more →

The First 9 Seconds

We live in an always-buzzing world, pulled in all directions—by shiny objects, constant chatter, loud images, and text alerts. Your brain travels through the world like... read more →