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About Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

How to be Powerful

Powerful people have a strong point of view. They lead with clear direction. Are you powerful? If you want to be perceived as a powerful leader, you must establish a... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Sally Hogshead

THE 6 GOLD HALLMARKS: How to measure if you are fascinating

Is your company fascinating? Are you? Here at Fascinate, Inc., we use 6 criteria to evaluate our clients. Here, we're sharing an abbreviated version of our master tool. Think about yourself,... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead

STAND OUT OR DON’T BOTHER

Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If... read more →
  • Sally Hogshead
  • Blog, Fascinate, personal brand, personality types

What Happened to LUST and VICE?

The book, Fascinate, lays out the same seven triggers that HowtoFascinate.com is based on. But if you’ve read the book, you’ll notice that two of the triggers have different names:... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personality types, Sally Hogshead

What Makes MYSTIQUE Employees Tick?

The majority of an iceberg lies below the surface. The same is true with some people. Their personality strengths wait just below the surface. Personalities with primary MYSTIQUE Advantage reveal... read more →
  • Sally Hogshead
  • Blog, Fascinate, personality types

Helping The Passion Employee Thrive

You want your employees to be happier, more content, and more productive, right? Of course you do. They want that, too. So, we all want the same thing. There’s just... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personality types, Sally Hogshead

The First 9 Seconds

We live in an always-buzzing world, pulled in all directions—by shiny objects, constant chatter, loud images, and text alerts. Your brain travels through the world like... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personality types, Sally Hogshead
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How to fascinate

Your hidden talents, your highest worth, your unrealized potential - the best parts of you might not have been obvious to you before. But now they can be. And with that knowledge, you can use your Fascination Advantages to grow your life, your team and your career.


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