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How to Fascinate How to Fascinate
  • FASCINATE TEST
    • Purchase Tests
    • Redeem a Code
  • Our Products
    • Store
    • Fascinate Test
    • One Hour Personal Brand
    • Ultimate Personal Brand Playbook
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About Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

How our kids fascinate the world

As I was working on my latest book, I reflected on this sweet memory from several years ago, when I was putting the final touches to FASCINATE: How... read more →
  • Sally Hogshead
  • Blog, Confidence, creativity, Different is better than better, Fascinate, how the world sees you, Sally Hogshead

Meet Fascinate Certified Advisor Madelyn Ridgeway

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ team. Our Certified Advisors are expertly trained to coach... read more →
  • Sally Hogshead
  • Anthem, Blog, Coaching, FCA

How genius branding recovered 'It's a Wonderful Life' from obscurity

Hum a few bars of "Auld Lang Syne," sip your eggnog, and gather round the fireplace to roast chestnuts. It's time to tell the story of how staying power... read more →
  • Sally Hogshead
  • Blog

The Zombie Candy Experiment:
How to create a fascinating experience

Trick-or-treating is fascinating, right? The costumes… the decorations… the scary moist clump of smashed Tootsie rolls that somehow always clump together by the end of the night. But… how could... read more →
  • Sally Hogshead
  • Blog, Personality Test

5 Tips for selling a radically creative idea to conservative clients

In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it's easy to... read more →
  • Sally Hogshead
  • big idea, Blog, Business meeting leadership, Confidence, Fascinate, game-changing, Marketing, Meetings, sell

Your Primary Advantage is the most effortless YOU

Your Primary Advantage describes your main style of communication. It feels easy and natural for you to express yourself in this way. When you put your Primary Advantage in... read more →
  • Sally Hogshead
  • Blog, Fascinate System

Different is diversity: My interview with advocate Brandon Wolf

When you were growing up, did you ever get the message that in order to succeed, you needed to try harder? Or get "better" at something? Or even... read more →
  • Sally Hogshead
  • Blog, Fascinate

The battleground of commoditization

Today it’s not enough to be the world’s best if no one realizes you’re there. In a crowded market, your talents and skills won’t even be noticed unless you... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Sally Hogshead

Overcoming the threat of competition

It’s not enough to be the best if no one realizes you’re there. In the battle against competition, our talents and skills are hopelessly lost unless we find a... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Sally Hogshead

Your #1 threat to standing out: distraction

It’s not enough to be the world’s best if no one realizes you’re there. In the battle to make a memorable impression, our talents and skills are hopelessly lost... read more →
  • Sally Hogshead
  • Blog, Fascinate, Personality Test, Sally Hogshead
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How to fascinate

Your hidden talents, your highest worth, your unrealized potential - the best parts of you might not have been obvious to you before. But now they can be. And with that knowledge, you can use your Fascination Advantages to grow your life, your team and your career.


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