We revised Alarm to “Alert,” reflecting this personality’s ability to quickly pick up on details. We also revised “Rebellion” to “Innovation,” describing this personality’s creative approach. For a recap on what changed from the old system to new, check out our blog post: Introducing the Three Best Things About You.

Triggers describe how brands are most likely to “trigger” a response in consumers. The seven Triggers were originally outlined in Sally’s book Fascinate. The word “Advantage” describes how an individual stands out.

There is no one-size-fits-all answer to this question because every situation and personality is unique. There are patterns though that we can begin to see. If you’d like to see how the Advantages correlate to level of seniority, gender and industry – read Part III of How the World Sees You. For a quick reference, you can take a look at our research page.

Your dormant Advantage isn’t an Advantage you don’t possess. It’s just the Advantage that is the most effortful for you to use. In our jobs and life, we can’t always avoid using our dormant – but we need to be aware that it is going to take an extra amount of work to pull off.

When each person on a team known their most valuable differences, everyone can see each other at their best. When this happens, communication improves and productivity increases. Many teams find that it’s motivating to learn each other’s natural Advantages. For a more in-depth look at the advantages, read How the World Sees You.

No. If you try to appeal to everyone, you’ll appeal to no one (and you’ll probably be miserable chasing people who don’t “get” you). Don’t change yourself, just change the way you present it. Here’s an example: Sally Hogshead is The Catalyst (Passion + Innovation). She will always be a Catalyst and her Anthem is Fascinating Communication. When she has a keynote speech for clients who are different Advantages, she’ll offer the same fascinating communication but she will change what she wears, the information she highlights and how she talks. Tell people what you can offer them and why they need to pay attention to you.

You need to hone in on the specific Advantages that you deliver, and show them why you matter. You might have to go about this in a slightly different way though. If you can’t find your voice in the spotlight, do your research ahead of time. Lay out your points in a presentation or send them in an email to everyone involved. If you need to win over a group of people and you won’t have time to send out a memo, try to find a personality that could benefit you such as a Passion personality of a Power personality. Win them over to your side with your analytical thinking and ask them to help you convince everyone else. Every personality fascinates in a specific way. Find what you’re great at, and use it to your advantage.

While it’s true you are well-balanced, your primary and secondary Advantages are the ones that will give you the biggest win, while being the least effortful. You can certainly mix in your other Advantages, but if you try to appeal to everyone – you’ll end up appealing to no one. It’s ok to be specialized. The biggest lesson you should take away is to focus on your highest Advantages, and avoid having to use your dormant Advantage as much as possible. This will set you up for the biggest win.

The algorithm measures your Advantages to a tenth of a percent, and your report shows the whole, rounded percentage. Your primary and secondary Advantages are determined by your top two scoring qualities. When you have more than Advantages with the same score, it means that you can tap into that third Advantage as well.

We recalibrated the algorithm on Sept 19th, and the dormant scores are slightly altered.