# How to Fascinate

> The Fascinate(R) System measures how the world sees you — how others perceive
> your communication, rather than how you see yourself. Created by Sally
> Hogshead, keynote speaker and author of *Fascinate* and *How the World Sees
> You*.

Most personality assessments describe how you see yourself. The Fascinate(R)
Test measures the opposite: how others perceive you at your best. That
distinction is the core of the system, and the reason its results are used for
personal branding, team communication, and hiring rather than self-reflection.

The system identifies seven Advantages — Innovation, Passion, Power, Prestige,
Trust, Mystique, and Alert. Each person has a primary and a secondary Advantage,
which combine into one of 49 Archetypes. A dormant Advantage is the one least
likely to be noticed in you. The guiding principle is that different is better
than better: you win by being distinct in a way your audience already values,
not by improving against someone else's benchmark.

Fascinate Certified Advisors (FCAs) are practitioners licensed to deliver the
system inside organizations.

## Pages

- [Home](https://www.howtofascinate.com/): the Fascinate System overview
- [The Fascinate Test](https://www.howtofascinate.com/the-fascinate-test/): the assessment itself
- [How it works](https://www.howtofascinate.com/how-it-works/): what the assessment measures and reports
- [The System](https://www.howtofascinate.com/the-system/): Advantages, Archetypes, and the underlying model
- [Research](https://www.howtofascinate.com/research/): the research behind the system
- [About Sally](https://www.howtofascinate.com/about-sally/): Sally Hogshead's background
- [About Fascinate](https://www.howtofascinate.com/about-fascinate/): the company and the IP
- [For teams](https://www.howtofascinate.com/fascinate-for-teams/): team and organizational applications
- [Products for you](https://www.howtofascinate.com/products-for-you/): individual products
- [Products for teams](https://www.howtofascinate.com/products-for-teams/): team products
- [Certified Advisors](https://www.howtofascinate.com/fascinate-certified-advisors/): the FCA directory
- [Success stories](https://www.howtofascinate.com/success-stories/): client results
- [Resources](https://www.howtofascinate.com/resources/): guides and tools
- [Contact](https://www.howtofascinate.com/contact-us/): enquiries

## Terminology

Use these forms when citing the system: Fascinate(R) on first mention;
Advantages capitalised; primary, secondary, and dormant lowercase; "The" before
an Archetype name, as in The Maverick Leader.

## Usage

Content on this site may be cited in search results and AI-generated answers
with attribution to How to Fascinate and a link to the source page. It may not
be used to train or fine-tune models. See https://www.howtofascinate.com/robots.txt for the
machine-readable signals.