How to Fascinate

You're fascinating, !

There are certain qualities within YOU that are intensely persuasive. These qualities are going to be the most impressive, on the most occasions, to the most people.
How They Fascinate How They Lead How They Communicate
Innovation The language of creativity They get creative. They encourage alternative ideas, use new techniques. They tweak traditional conversation.
Passion The language of relationship They connect with emotion. They build loyalty by building strong relationships. They immediately create an emotional connection.
Power The language of confidence They lead with authority. They earn respect through achievement. They speak with authority and control.
Prestige The language of excellence They set the standard for others. They define new, higher standards. They seek results and respect.
Trust The language of stability They build loyalty. They build relationships through dependability. They bring reliable consistency.
Mystique The language of listening They listen with care. They maintain an air of mystery. They listen carefully, and observe.
Alert The language of details They protect the details. They motivate others with urgency and deadlines. They focus on the task at hand.
You could use any of them, in theory, but there is one that is going to be the most effective for you. The one that comes most naturally, the way that you most effortlessly and effectively communicate.
Your Primary Advantage is your most persuasive means of communication — where you have the greatest likelihood of influencing others.

Unleash your full potential: understanding your Secondary Advantage and Fascinate Archetype When you unlock your full Fascinate Profile you'll learn how your Primary Advantage and Secondary Advantage combine to form your own unique Archetype. Discover how you can leverage your Archetype to fascinate and communicate the most effectively...

Your Fascinate Overview Report is just the tip of the iceberg... When you unlock your full 16-page report, you get unlimited access to your in-depth Fascinate Profile.

You'll have the exact words to describe yourself when you need to stand out most. Use them in online profiles, introductions, resumes, professional bios, interviews, and more...

What you'll get when you upgrade:

  • Your complete, 16-page Fascinate Profile.
  • A detailed analysis of how the world sees you as uniquely different, and how you can leverage your own highest value to captivate the attention of customers, prospects, employers and team members.
  • The priceless words that you can use to describe yourself in introductions, your professional bio or LinkedIn summary.
  • Customized one-minute coaching and action steps that will help you specifically stand out in a crowded market.
  • Identification of the precise tasks for which you are naturally primed to succeed, as well as those that you are wise to delegate or outsource.
  • Custom videos explaining how to use your Fascination Advantage to begin building an effective personal brand.
  • Add your Fascination Advantages to your resume to gain a competitive edge in your job search.

Fascinate Complete Profile


  • Detailed 16-page Fascinate Profile.
  • One-Minute Coaching and action steps.
  • Video training modules.
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Building Beyond Your Complete Profile

These programs will help you put your advantages to work in your business and professional life, by building your unique personal brand:

Most Popular

One-Hour Personal Brand Kit



  • 16-page Fascinate Profile, PLUS...
  • One-Hour Personal Brand Playbook: Create a tagline for your personal brand and develop your "Anthem" to make you stand out in a crowded marketplace.
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Best Value

Ultimate Personal Brand Playbook



  • 16-page Fascinate Profile, PLUS...
  • ULTIMATE Personal Brand Playbook: Fine tune your personal brand with this all-inclusive program that builds on your Fascinate Profile. Orient your career around your unique Advantages so colleagues and customers recognize and appreciate how you add value.
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We are so sure you’ll be happy with your purchase that we offer a “30-Day Money-Back Guarantee” to ensure customer satisfaction of our products. If for any reason you're not satisfied, we will promptly issue a refund.

Simply contact us at to speak to a customer care specialist about our 30-Day Money-Back Guarantee.

Listen to what our clients are saying:

"I quadrupled my income!"
"...confirmed what I should NOT be doing!"
"...put me at ease and made more effective."