When you can quickly explain how you add value, you make it easy for others to understand what you bring to the table. This personal brand statement gives a clear road map for how you are most likely to solve problems. Customers will see how you contribute. Co-workers will “get” you. Your manager will know how to quickly tap into your natural mode of communication.
You can use your Anthem to describe yourself in a snapshot, such as a resume or LinkedIn bio. Yet this personal brand statement is more than just a tagline to promote yourself. You can orient your whole career around it, because it points to your personality’s strongest area of performance.