PERSONAL BRAND STATEMENT

You may call them personal brand statements; we call them Anthems.

Immediately show your value

An Anthem is simple to remember, easy to communicate, and incredibly useful to apply.

When you can quickly explain how you add value, you make it easy for others to understand what you bring to the table. This personal brand statement gives a clear road map for how you are most likely to solve problems. Customers will see how you contribute. Co-workers will “get” you. Your manager will know how to quickly tap into your natural mode of communication.

You can use your Anthem to describe yourself in a snapshot, such as a resume or LinkedIn bio. Yet this personal brand statement is more than just a tagline to promote yourself. You can orient your whole career around it, because it points to your personality’s strongest area of performance.

IT’S YOUR CORE SPECIALTY.

Your Anthem gives a clear road map for how you are most likely to solve problems.

You can use this personal brand statement to describe yourself in a snapshot, such as a resume or LinkedIn bio, on your company website, in your marketing and every touch point with those who matter most.

Yet this personal brand statement is more than just a tagline to promote yourself. For many people, it’s increased their confidence in attracting new clients, relieved tension with co-workers who add value differently, increased employee productivity by helping employees understand which tasks are right for them, and so much more.

HOW WILL YOU APPLY YOUR ANTHEM?

Like a tagline, you can incorporate your Anthem throughout your marketing and communication. Make it the intro for your LinkedIn profile. Add it to your email signature. Put it above your desk, reminding you to always live to your fullest potential. Include it at the top of your “about” page on your website, or on your bio. Use the wording in social media profiles. Here are a few examples of how you can start using it today.

How can I get started?

Here is your first step to a personal brand.

Take our free personality test.

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