In this episode, Sally explains why its important to understand how the world sees you in order to compete in a crowded marketplace. This understanding can help boost your business and improve all your relationships. For a handy guide to understanding how the world sees you, click the blue bonus download button to get our cheatsheet on the 7 Fascination Advantages®. And if you don't yet know your Fascination Advantage, click the orange button and enter the code PODCAST to take the test today.