Your personality

has a natural superpower.

What is the Fascination Advantage® Assessment?

The Fascination Advantage assessment is the first personality profiling tool to show you how the world sees you, rather than how you see the world.

Take the assessment now to discover your Fascination Archetype and get your custom, 16-page personality profile!

What's included in

my Fascination Advantage® Report?

Detailed descriptions of your distinct Advantages

Use the adjectives that describe your Archetype to describe yourself in a professional bio or LinkedIn summary.

Action steps and one-minute coaching for your Archetype

Focus on the tasks in which you are naturally primed to succeed--the ones in which you use your top Advantages.

Personalized videos explaining your Fascination Advantages

Add your Fascination Advantages to your resume to gain a competitive edge in your job search.

Frequently asked questions:

How can a self-test show you how the world sees you?

This assessment is based on branding, not psychology.

It interprets your actions and preferences through the eyes of others. Over 10 years of research, spanning fields of study from neurology to biological anthropology, went into the making of this 28-question assessment.

It identifies your personality's most fascinating communication Advantages.

What are Fascination Advantages?

Your Fascination Advantages are what make you different and most valuable.

Think of them like your natural superpowers. When you communicate using these Advantages, you become more influential, more persuasive, and more successful.

Who created the Fascination Advantage Assessment?

The Fascination Advantage assessment was created by New York Times best-selling author and world-class branding expert, Sally Hogshead.

Sally created the Fascination Advantage system after working as a copywriter and creative director for the world's most loved brands--including Nike, Coca Cola, Mini Cooper, and Godiva.

"Your personality is your greatest differentiator."
- Sally Hogshead

See what others are saying about the Fascination Advantage® Assessment:

“In one hour, Sally transformed how our employees think and work. The lasting results have been incredible. The Fascination System allowed our employees to be more productive by understanding each other’s strengths, and enabled our sales team to personalize each sales meeting on the customer’s communication. In fact, we literally signed more new business in the first month than all of last year, and more sizable business than the last four years.”
Daina MiddletonPrincipal at Larcen Consulting Group
“At Siegfried we have incorporated Ms. Hogshead’s Fascination Assessment and Anthem tools into our everyday culture. This helps us identify our professionals’ unique abilities, and to better understand how they work best, both individually and as part of a client’s team.”
Robert L. Siegfried, Jr.CEO and President, The Siegfried Group
“The Fascinate System is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.”
Karyn ScottVice President, Global Marketing AppDynamics
“The Fascination Advantage is a revolutionary new way for professionals to understand what kind of first impression you're making, every time you communicate."
Paul JacksonCEO and Publisher, HousingWire

It only takes 5 minutes to discover what makes you fascinating...

Find out what it is when you take the Fascination Advantage® Assessment