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What is the full Fascination Advantage® Assessment?

Your Fascination Advantage Express Report is just the tip of the iceberg... When you unlock your full 16-page report, you get unlimited access to your in-depth profile.

You'll have the exact words to describe yourself when you need to stand out most. Use them in online profiles, introductions, resumes, professional bios, interviews, and more...

Your full report also includes charts that compare your Advantages to over one million others--all updated in real time!

What's included in

my Fascination Advantage® Report?

Detailed descriptions of your distinct Advantages

Use the adjectives that describe your Archetype to describe yourself in a professional bio or LinkedIn summary.

Action steps and one-minute coaching for your Archetype

Focus on the tasks in which you are naturally primed to succeed--the ones in which you use your top Advantages.

Personalized videos explaining your Fascination Advantages

Add your Fascination Advantages to your resume to gain a competitive edge in your job search.

Frequently asked questions:

How can a self-test show you how the world sees you?

This assessment is based on branding, not psychology.

It interprets your actions and preferences through the eyes of others. Over 10 years of research, spanning fields of study from neurology to biological anthropology, went into the making of this 28-question assessment.

It identifies your personality's most fascinating communication Advantages.

What are Fascination Advantages?

Your Fascination Advantages are what make you different and most valuable.

Think of them like your natural superpowers. When you communicate using these Advantages, you become more influential, more persuasive, and more successful.

Who created the Fascination Advantage Assessment?

The Fascination Advantage assessment was created by New York Times best-selling author and world-class branding expert, Sally Hogshead.

Sally created the Fascination Advantage system after working as a copywriter and creative director for the world's most loved brands--including Nike, Coca Cola, Mini Cooper, and Godiva.

"Your personality is the greatest differentiator you have."
- Sally Hogshead

See what others are saying about the Fascination Advantage® Assessment:

“In one hour, Sally transformed how our employees think and work. The lasting results have been incredible. The Fascination System allowed our employees to be more productive by understanding each other’s strengths, and enabled our sales team to personalize each sales meeting on the customer’s communication. In fact, we literally signed more new business in the first month than all of last year, and more sizable business than the last four years.”
Daina MiddletonPrincipal at Larcen Consulting Group
“At Siegfried we have incorporated Ms. Hogshead’s Fascination Assessment and Anthem tools into our everyday culture. This helps us identify our professionals’ unique abilities, and to better understand how they work best, both individually and as part of a client’s team.”
Robert L. Siegfried, Jr.CEO and President, The Siegfried Group
“The traditional personality assessment is built on psychology. This is different. I built this system around branding, so you can see yourself from the outside in.”
Huffington Post
“[Sally Hogshead] created the Fascination Advantage Assessment, to help others discover their own natural advantages of persuasion and to gain a better understanding of the world sees them.”
Psychology Today
“The Fascinate System is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.”
Karyn ScottVice President, Global Marketing AppDynamics
“The Fascination Advantage is a revolutionary new way for professionals to understand what kind of first impression you're making, every time you communicate."
Paul JacksonCEO and Publisher, HousingWire
“No matter what your profession, you need a specialty of some kind — a signature way of adding value. Your personality advantages are the easiest and fastest way to create a specialty."
Business Insider
“By understanding your personality’s advantages, you can shape your entire communication plan around it: everything from your marketing to your email list to your social media."
Upstart Business Journal

PLUS: Get a FREE eBook when you unlock your full report today!

Your Personality Danger Zone.

Your personality has natural Advantages.

But we all have moments when your most attractive trait becomes your most unattractive.

I call this your personality “danger zone.”

And when you are communicating in your “danger zone,” you could be hurting your chances of building positive and healthy relationships at work, home or anywhere else.

When you feel unusually stressed, overwhelmed, or fearful, your normal positive attributes can turn into weaknesses.

In this interactive eBook titled “Your Personality Danger Zone,” learn how to avoid “Double Trouble” by balancing your personality Advantages.


When you upgrade your Express Report, you will be able to download your 16-page profile as a PDF. Print it out and keep it on your desk for a convenient reference guide to your distinct communication Advantages.