You got a glimpse of your top 2 most fascinating qualities, inside your rapid report. But that’s just scratching the surface. Your full results are waiting for you, right here. Find out out why people admire you, hire you, and love you so darn much.

Sometimes, you make a brilliant first impression. Other times, not so much. What’s the difference? You can instantly upgrade to see exactly what makes you impressive. (After all, what good is knowing what makes you shine, if you haven’t got a clue what to do with it?)

You are the most fascinating of them all...

Discover what makes you irresistible, compared to over one million others. Your Full Report highlights your most valuable qualities so that you can build a personal brand that outshines the competition.

  • Find out why you succeed in certain situations, and become discourages by others.
  • Learn how you could potentially be turning people off, or damaging your personal brand.

"Your personality is the greatest differentiator you have."
- Sally Hogshead

What's included in

my Fascination Advantage® Report?


Your full report decodes your Archetype, the combination of your primary and secondary Advantages. This is your personality’s built-in superpower. It’s what makes you uniquely persuasive and extraordinarily fascinating.


We surveyed over 100,000 people to reveal 5 key phrases that give you a competitive advantage in any situation. (They are in your Full Report!) Use these phrases in your LinkedIn profile for an unforgettable first impression.


Where there is a superpower, there is also a kryptonite.Unlock your Full Report to discover your weak spots, so you can steer clear of situations that make you seem anything less than fascinating.


You may have (only 2 top Advantages), but you actually use 7 throughout your day. Your Full Report charts the intensity of each Advantage so that you can build a more sophisticated personal brand.

Don’t CHANGE who you are.
Be MORE of who you are.


Take a look through the sample report for our very own Maverick Leader and How To Fascinate President, Ed Normand!

When you upgrade your Express Report, you will be able to download your 16-page profile as a PDF. Print it out and keep it on your desk for a convenient reference guide to your distinct communication Advantages.

See what others are saying about the Fascination Advantage® Assessment:

“In one hour, Sally transformed how our employees think and work. The lasting results have been incredible. The Fascination System allowed our employees to be more productive by understanding each other’s strengths, and enabled our sales team to personalize each sales meeting on the customer’s communication. In fact, we literally signed more new business in the first month than all of last year, and more sizable business than the last four years.”
Daina MiddletonPrincipal at Larcen Consulting Group
“At Siegfried we have incorporated Ms. Hogshead’s Fascination Assessment and Anthem tools into our everyday culture. This helps us identify our professionals’ unique abilities, and to better understand how they work best, both individually and as part of a client’s team.”
Robert L. Siegfried, Jr.CEO and President, The Siegfried Group
“The traditional personality assessment is built on psychology. This is different. I built this system around branding, so you can see yourself from the outside in.”
Huffington Post
“[Sally Hogshead] created the Fascination Advantage Assessment, to help others discover their own natural advantages of persuasion and to gain a better understanding of the world sees them.”
Psychology Today
“The Fascinate System is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.”
Karyn ScottVice President, Global Marketing AppDynamics
“The Fascination Advantage is a revolutionary new way for professionals to understand what kind of first impression you're making, every time you communicate."
Paul JacksonCEO and Publisher, HousingWire
“No matter what your profession, you need a specialty of some kind — a signature way of adding value. Your personality advantages are the easiest and fastest way to create a specialty."
Business Insider
“By understanding your personality’s advantages, you can shape your entire communication plan around it: everything from your marketing to your email list to your social media."
Upstart Business Journal

PLUS: Get a FREE eBook when you unlock your full report today!

Your Personality Danger Zone.

Your personality has natural Advantages.

But we all have moments when your most attractive trait becomes your most unattractive.

I call this your personality “danger zone.”

And when you are communicating in your “danger zone,” you could be hurting your chances of building positive and healthy relationships at work, home or anywhere else.

When you feel unusually stressed, overwhelmed, or fearful, your normal positive attributes can turn into weaknesses.

In this interactive eBook titled “Your Personality Danger Zone,” learn how to avoid “Double Trouble” by balancing your personality Advantages.


When you upgrade your Fascination Advantage® Rapid Report, you will be able to download your 16-page profile as a PDF. Print it out and keep it on your desk for a convenient reference guide to your distinct communication Advantages.