Stand out from the competition
and confidently position yourself for your dream job.

No fluff, no abstract theory.

Think of this as a crash course in YOU: your personality, your assets, your key differences. We’ll uncover your most distinctive qualities, and package them into a memorable sound-bite that gets attention.

Get the words to:

  • Sharpen your resume copy to confidently position yourself for your dream job.
  • Stand out from the competition to be the best candidate for the position.
  • Ace the job interview to set up a great career path.

What's included in my

One Hour Personal Brand Kit for Students

Video lesson

From one of the world’s top branding experts, Sally Hogshead.

Interactive workbook

Self-guided, step-by-step companion lesson

Must-have tips

“Warning” signs and about how you could be turning people off.

Meet Sally, your branding instructor...

Hi! I’m Sally Hogshead, best-selling author and copywriter for some of the world’s most admired brands: Nike, Godiva, Coca Cola, Mini Cooper... (to name a few).

Over the past 10 years of studying personal branding, I’ve measured what makes people and brands fascinating. I've looked at the communication patterns of over hundreds of thousands of people just like you and me.

And I hear the same problem over and over… “I want to stand out... But I don't know how!”

Most people do realize that they need to impress and influence people at work. They just don’t know HOW to do it. And as a result, we are less successful than we could be.

Do you have unmet potential? If you knew exactly how to position yourself in the marketplace, could you earn more? Could you be at a different place in your company or career?

In this quick guide, I will help you uncover your most valuable traits.

All in less than 1 hour...

"Your personality is the greatest differentiator you have."
- Sally Hogshead

See what others are saying about the one-hour personal brand kit for students:

"[O]ne of my bosses […] shared a little information as to why I was selected for the position at the Cleveland Museum of Art. She said what made me stand out from everyone else who had applied was my branding strategy. Those three little words “clear-cut, accurate and meticulous” I used to describe myself, shown at the top of my resume/cover letter from our Sally Hogshead personality test did it."
Kelley NotaroCommunications Associate, Cleveland Museum of Art
“For me, identifying employees with a range of skills is not an effective approach. Instead, we take a personality-based approach and hand select professionals whose best contributions are the highest use of their talents. Our team-based selling process has saved us countless hours in hiring, and has boosted our sales by almost 50%.”
Joe CountsPresident, Commonwealth Planning
"My students are often surprised at how accurate the How to Fascinate program is in describing their strengths. When students know they are a catalyst, or the mediator, or the ace, they can remember this metaphor in high-pressure job interview situations. How to Fascinate makes it easy for students to showcase their strengths when interviewing for that first job."
Craig DavisAssociate Professor of Advertising, E. W. Scripps School of Journalism
“I send all my employees through the Fascination Advantage test. It helps me better understand how to lead a team of people with very different personalities… thank you for creating a test that a) works b) is quick and easy and c) helps me be a better manager and create a stronger team.”
R. Joshua WhittonChief Marketing Officer, Divisional Vice President, Sears Holdings Corporation

An hour from now,

you could have:

A targeted headline

For your LinkedIn profile, bio, resume, or website.

The exact words

To sell your most marketable traits

A tagline for

Your personality that describes what you do best


In your natural competitive advantages

An hour from now, you could have…

A targeted headline for your bio, resume, or website, several ways to prove you are different than others competing for your job, specific words to summarize yourself and confidence in your natural competitive advantages