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with Sally Hogshead.

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Fascination Happens Deep Within The Brain



You know this feeling in your personal life. It’s when you’re reading a book, and you’re so consumed that you don’t notice time going by because you’re immersed.

When researchers look at the human brain in an MRI scan, in a state of fascination, the brain lights up in a state of relaxed happiness.

Athletes call this being “in the zone.” In these almost magical moments of concentration, the athlete has the potential to achieve her ultimate goals. Yet these moments aren’t magic. They are predictable and controllable. And you can create them at will.


In a state of fascination, you’re effortlessly in the flow. You’re confident. You’re not self-conscious. You’re not stressed by doubt or distraction.

In this state, you can achieve your greatest breakthroughs. Fascination is one of the most powerful experiences in all of humanity.

When you fascinate your listeners, they get “in the flow” with you.

They want to connect with you. Their barriers drop. They stop being skeptical or cynical. They are more likely to believe what you say and trust your opinion.

This isn’t about being interesting… this is about being influential.

If your message successfully fascinates a prospect, he will become instantly focused. It’s almost as if you’ve electrified a magic hot button in his brain.

This response is involuntary. You can’t help but respond the same way as every other human, because this response lives in the primitive limbic part of the brain.

Once fascinated, your prospect will be far more likely to listen to you and take action on what you say. So when you’re giving a presentation, and you use this mode of communication, you’re more likely to influence the outcome.

Do you know your fascination advantage yet? Click here to discover it now and learn how the world sees you.


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With the limited amount of time that today's fast pace allows us to connect, it makes perfect sense to be authentic, and effectively grab the attention of those that we serve well. I'd like to know how we can access your howtofascinate data base, in order to more easily connect the right fascination personalities, as we ALL move on to build phenomenal teams, through the application of your brilliant and amazing revelations. Let me know how that can happen would you? Thanks !
Posted @ Tuesday, October 01, 2013 10:01 AM by Rick Falls
Hi Rick, 
We are so excited that you are enjoying learning more about the Science of Fascination, and we are currently working on increasing our service offerings. In the meantime, we invite you to connect with other like-minded, fascinating people on our Facebook page,
Posted @ Tuesday, October 01, 2013 12:07 PM by Team Fascinate
is the image of the brain displayed, available for use as the cover of a book. The book is a poetry book title Poetry From The Windows Of My Mind to be a create space indie self publishing project. 
I would be truly honored if permission was granted for its use for this project let me know and I appreciate whatever consideration you may give to the use of this image for my project 
Thank you
Posted @ Monday, June 02, 2014 9:38 PM by Melvin Hughes
Nice blog. Thanks for providing such a wonderful info 
Keypunching Hawaii 
Posted @ Wednesday, April 22, 2015 5:19 AM by Michal D.
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