Fascination Anthem Builder 2.0

Find out your personality's #1 Advantage

Our flagship personality brand analysis identifies your personality's top Advantage at work. Unlike other tests, this doesn’t measure how you see the world… it measures how the world sees you.

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Fascination Anthem Builder

An “Anthem” is a very short phrase, only two or three words. It’s the tagline for your personality. Your Anthem describes how you are different, and what you do best.

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"In one hour, Sally transformed how our employees think and work. The lasting results have been incredible."
~ Daina Middelton, CEO, Performics

"The groundbreaking Fascinate personality assessment literally had our room of 500 executives standing up from their chairs to get every detail."
~ Verne Harnish, founder of Fortune Growth Summit, CEO Gazelles

The 49 Personality Archetypes

This is cool: See how your personality Archetype compares to everyone else on your team, with our new interactive matrix. (Are you The Secret Weapon? Or The Beloved? Or Maestro, or The Mastermind? Let’s see...)

hmpg brand matrix2

Launch Personality Matrix

Help Your Employees to Persuade and Influence

Soon, we’ll be rolling out our training programs and online curriculum. To learn more about how we can drive growth for your employees and your brand, contact our helpful team.



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Our Latest Blog Post

Monday, Oct 27, 2014
We’ve all been there… Struggling to find the right words to describe how we add value. You need your marketing to sell your ideas and your ability to solve customer pain points – in just a few words. (Yikes!)  That’s a lot of pressure.  But don’t worry. Award-winning copywriter, and best-selling author Sally Hogshead, has done all of the work for you. When you take the Fascination Advantage assessment , you learn how the world sees you, at your best. This assessment isn’t like traditional personality tests based on psychology. Instead, it’s based on branding. ...Read More
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