Fascination Advantage Assessment
GET YOUR ASSESSMENT NOW The Fascination Advantage® Assessment will show you the how the world sees you—at your best. It takes just 5 minutes to discover your natural communication advantages.
Verne Harnish testimonial
"The groundbreaking Fascinate personality assessment literally had our room of 500 executives standing up from their chairs to get every detail."
- Verne Harnish, CEO, Gazelles

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Virtual team training
TEAM TRAINING ON DEMAND Promote a culture of engagement within your team. This robust training platform includes management tools and bonus resources, to ensure that your team stays focused, confident and productive.
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About Sally Hogshead
SALLY HOGSHEAD, CEO & Founder Over the past decade, I've measured what makes people and brands fascinating. I've looked at the communication patterns of more than 600,000 people just like you and me...
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View the research
VIEW THE RESEARCH Introducing the first science-based personality brand system for professionals. Stand out, be remembered, and add more value.
Learn How to Fascinate

Find out your personality's #1 Advantage

Our flagship personality brand analysis identifies your personality's top Advantage at work. Unlike other tests, this doesn’t measure how you see the world… it measures how the world sees you.

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Ultimate Personal Brand™ playbook

An “Anthem” is a very short phrase, only two or three words. It’s the tagline for your personality. Your Anthem describes how you are different, and what you do best.

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The 49 Personality Archetypes

This is cool: See how your personality Archetype compares to everyone else on your team, with our new interactive matrix. (Are you The Secret Weapon? Or The Beloved? Or Maestro, or The Mastermind? Let’s see...)

hmpg brand matrix2

Launch Personality Matrix

Team Training on Demand

Your team's productivity is dependent upon every team member being engaged. Show employees what they bring to the table, and you'll empower them to add more value every day.



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Our Latest Blog Post

Friday, Jul 31, 2015
You don’t learn how to be fascinating. You unlearn boring . Click the image to tweet! Do you remember yourself as a kid? Before you learned how to be boring? My daughter Azalea is eleven years old, and she expresses herself with the fearlessness of a young girl who has not yet acquired the self-doubt of public failure. She hasn’t learned boring, yet. I know she’ll probably learn soon. Or more accurately, the world will teach her. One day she will forget the steps, or miss the ball, or flunk the test. Someone will tell her she’s not good enough or smart enough...Read More
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