Order How the World Sees You
Order Your Copy Today Once you know what makes you valuable to others, you’re more authentic and confident, and more likely to make a positive impression. Discover your highest value by reading Sally Hogshead's best-selling book, How the World Sees You. Order today!

Find out your personality's #1 Advantage

Our flagship personality brand analysis identifies your personality's top Advantage at work. Unlike other tests, this doesn’t measure how you see the world… it measures how the world sees you.

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Fascination Anthem Builder

An “Anthem” is a very short phrase, only two or three words. It’s the tagline for your personality. Your Anthem describes how you are different, and what you do best.

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"In one hour, Sally transformed how our employees think and work. The lasting results have been incredible."
~ Daina Middelton, CEO, Performics

"The groundbreaking Fascinate personality assessment literally had our room of 500 executives standing up from their chairs to get every detail."
~ Verne Harnish, founder of Fortune Growth Summit, CEO Gazelles

The 49 Personality Archetypes

This is cool: See how your personality Archetype compares to everyone else on your team, with our new interactive matrix. (Are you The Secret Weapon? Or The Beloved? Or Maestro, or The Mastermind? Let’s see...)

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Launch Personality Matrix

Help Your Employees to Persuade and Influence

Soon, we’ll be rolling out our training programs and online curriculum. To learn more about how we can drive growth for your employees and your brand, contact our helpful team.



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Our Latest Blog Post

Tuesday, Oct 7, 2014
To launch Sally Hogshead’s best-selling book, How the World Sees You , we wanted a way to give back to our amazing community. Some way to help people pay it forward.   After a few round-table discussions at the Fascination Laboratory, we came up with the idea for Project Fascination, and it was centered on this mantra: The greatest gift you can give someone is to show them their own highest value. ( Tweet This ) Once someone understands how they naturally add value, they blossom. They become more confident, more persuasive, and more influential.   Our...Read More
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