How To Fascinate | Sally Hogshead
Fascination Anthem Builder 2.0

Find out your personality's #1 Advantage

Our flagship personality brand analysis identifies your personality's top Advantage at work. Unlike other tests, this doesn’t measure how you see the world… it measures how the world sees you.

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Fascination Anthem Builder

An “Anthem” is a very short phrase, only two or three words. It’s the tagline for your personality. Your Anthem describes how you are different, and what you do best.

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"In one hour, Sally transformed how our employees think and work. The lasting results have been incredible."
~ Daina Middelton, CEO, Performics

"The groundbreaking Fascinate personality assessment literally had our room of 500 executives standing up from their chairs to get every detail."
~ Verne Harnish, founder of Fortune Growth Summit, CEO Gazelles

The 49 Personality Archetypes

This is cool: See how your personality Archetype compares to everyone else on your team, with our new interactive matrix. (Are you The Secret Weapon? Or The Beloved? Or Maestro, or The Mastermind? Let’s see...)

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Launch Personality Matrix

Help Your Employees to Persuade and Influence

Soon, we’ll be rolling out our training programs and online curriculum. To learn more about how we can drive growth for your employees and your brand, contact our helpful team.



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Our Latest Blog Post

Wednesday, Jan 28, 2015
What if you could “read” other people? What if you could predict how a co-worker would make decisions? What if you could predict what they would do… maybe even before they knew it themselves? That would be ridiculously useful, right? Here’s your first step. This free guide will get you started, so you can begin to understand the different communication styles of everyone on your team. We affectionately call this a “cheat sheet,” because it’s an immediate reference guide for anticipating how people will respond in various...Read More
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