Order How the World Sees You
Order Your Copy Today Once you know what makes you valuable to others, you’re more authentic and confident, and more likely to make a positive impression. It all begins with understanding how the world sees you, at your best.
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Find out your personality's #1 Advantage

Our flagship personality brand analysis identifies your personality's top Advantage at work. Unlike other tests, this doesn’t measure how you see the world… it measures how the world sees you.

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Fascination Anthem Builder

An “Anthem” is a very short phrase, only two or three words. It’s the tagline for your personality. Your Anthem describes how you are different, and what you do best.

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"In one hour, Sally transformed how our employees think and work. The lasting results have been incredible."
~ Daina Middelton, CEO, Performics

"The groundbreaking Fascinate personality assessment literally had our room of 500 executives standing up from their chairs to get every detail."
~ Verne Harnish, founder of Fortune Growth Summit, CEO Gazelles

The 49 Personality Archetypes

This is cool: See how your personality Archetype compares to everyone else on your team, with our new interactive matrix. (Are you The Secret Weapon? Or The Beloved? Or Maestro, or The Mastermind? Let’s see...)

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Launch Personality Matrix

Help Your Employees to Persuade and Influence

Soon, we’ll be rolling out our training programs and online curriculum. To learn more about how we can drive growth for your employees and your brand, contact our helpful team.



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Our Latest Blog Post

Monday, Jul 21, 2014
* This review was originally published at  www.800ceoread.com , written by Jack Covert The massive amount of research that went into Sally Hogshead’s new book, How the World Sees You , is staggering. For the past decade, she’s been scouring books and source materials, conducting polls and surveys with hundreds of thousands of people, and working with teams in the real world social labs of companies like AT&T, General Electric, and Cisco to discover how fascination works in both the business and the broader world. It was in “a dusty old journal” that she learned fascination...Read More
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