How To Fascinate | Sally Hogshead
Fascination Anthem Builder 2.0

Find out your personality's #1 Advantage

Our flagship personality brand analysis identifies your personality's top Advantage at work. Unlike other tests, this doesn’t measure how you see the world… it measures how the world sees you.

Learn More

Fascination Anthem Builder

An “Anthem” is a very short phrase, only two or three words. It’s the tagline for your personality. Your Anthem describes how you are different, and what you do best.

Learn More

"In one hour, Sally transformed how our employees think and work. The lasting results have been incredible."
~ Daina Middelton, CEO, Performics

"The groundbreaking Fascinate personality assessment literally had our room of 500 executives standing up from their chairs to get every detail."
~ Verne Harnish, founder of Fortune Growth Summit, CEO Gazelles

The 49 Personality Archetypes

This is cool: See how your personality Archetype compares to everyone else on your team, with our new interactive matrix. (Are you The Secret Weapon? Or The Beloved? Or Maestro, or The Mastermind? Let’s see...)

hmpg brand matrix2

Launch Personality Matrix

Help Your Employees to Persuade and Influence

Soon, we’ll be rolling out our training programs and online curriculum. To learn more about how we can drive growth for your employees and your brand, contact our helpful team.



Contact Our Team

Our Latest Blog Post

Friday, Dec 12, 2014
Santa Claus has a fascinating personal brand. But… could it be outdated? What would happen if the Santa Claus marketing team hired an ad agency to update the Christmas brand? Read on to find out which classic traditions are supposedly “improved” through modern marketing! (Quick tip: Use these ideas as conversational nuggets for your holiday cocktail party!)   MEMO
 TO: The Santa Claus marketing team Hello team, great to see you all at North Pole headquarters last week. As promised, here are marketing ideas to improve Christmas marketing. 1. We need...Read More
Sally Hogshead's Clients