The 7 Triggers of Fascination

Click on the buttons below to see how you can fascinate with:

ATTRACT MORE Are you at your selling potential? Take the Assessment to go to the next level.

Attract Customers

Before your employees can attract new customers, they must first understand how to earn attention.

Fascination is an intense emotional focus.

When your employee fascinates a customer, that customer becomes intensely focused. He stops fidgeting or thinking about his to-do list. He becomes completely focused. A fascinated customer is more likely to buy your product and embrace your brand.

The Fascination Advantage Test teaches employees how to fascinate customers and co-workers. It shows them how to identify their natural strengths, so that they can build stronger connections with team members and customers.

How the Fascinate System Works

Step 1: THE FASCINATION ADVANTAGE TEST

Our 28-question test is designed to measure a particular pattern of persuasion. Upon completion of the test, our custom algorithm calculates an overall score that reveals each individual’s innate traits and abilities.

Unlike Myers-Briggs or other psychology tests, ours is developed specifically to pinpoint what makes a person fascinating.

This assessment is not about how you see the world, but rather how the world sees you.

UNLOCK YOUR TEAM'S POTENTIAL

Step 2: THE FASCINATION ADVANTAGE REPORT

After taking the Fascination Advantage Test, your employee will receive her detailed web-based Fascination Advantage Report immediately. This report includes data and recommendations such as:

  • Descriptions of her unique competitive advantages 
  • Her top 5 strengths of persuasion
  • The characteristics that make others want to connect, and stay connected with her
  • Action steps she can use to attract new customers
  • The types of people she needs on her team to succeed
  • Potential pitfalls and other things to watch out for
  • Videos explaining her archetype, and her primary, secondary and dormant triggers.

Each report holds the key for your employees to unlock their strengths and begin to fascinate your customers on a daily basis.

Once your employees have had a chance to read and absorb their Fascination Advantage Reports, they’ll start to gain a new appreciation for their natural strengths and how to use them effectively.

YOUR EMPLOYEES FASCINATE CUSTOMERS – SHOW THEM HOW

"This message had a powerful ripple effect on our community in Saudi Arabia, teaching us how to use our own strengths to become even more innovative and entrepreneurial."

~ Ahmed AbdulWahab, Manager of Entrepreneurship Center, KAUST