The 7 Triggers of Fascination

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200,000+ The number of participants who know their Fascination Advantage.

The Fascination Advantage Test

It all began with the F-Score. A 28-question test that assessed the way you fascinate others. After 50,000 people took the F-Score, we went back to the research and the custom algorithm to develop The Fascination Advantage Test. With this powerful 28-question assessment, we can accurately determine your Personality Archetype.

A few fast facts:

  • Over 200,000 have participated in the test since 2010.
  • The test is based on three years of research – both qualitative and quantitative. Fascinate commissioned interviews throughout the U.S. with people to study how and why they become fascinated by certain people, as well as measuring their own levels of fascination. It also includes primary research with experts in different fields of psychology, linguistics, biological anthropology, and mathematics.
  • The test runs on a custom algorithm, scoring each of the 28 questions according to our research on the 7 triggers of fascination. It calculates which 2 triggers a participant is most likely to use when persuading others (the “primary” and “secondary” triggers), and which they’re least likely to use (the “dormant” trigger).




f score test

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"A meaningful career-oriented event for our global network of employees—one that is still paying dividends in terms of how our people are developing their careers and goals.”

~ Joe Mele, Razorfish, Managing Director