Why are some brands and people more captivating and memorable than others? In a distracted, overcrowded world, how do some leaders break through the noise to influence behavior, beliefs, and buying decisions?
More persuasive than marketing, advertising, or any other form of communication, Fascination is the most powerful way to influence decision making.
With her internationally acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation, Sally Hogshead explores and explains the irresistible influence of fascination.
- Why the Salem witch trials began with the same fixations as those in Sex and the City
- How Olympic athletes are subject to obsessions similar to those of fetishists
- How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble
- Why a billion-dollar “Just Say No” program actually increases drug use among teens, by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog