The 7 Triggers of Fascination

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Fascination Learn how to apply your natural strengths of persuasion today.

7 Triggers of Fascination

7 Triggers of Fascination

What does it take to be fascinating? It starts with gaining an understanding of how you blend two of the seven personality triggers in a way that sparks the intense interest of those around you.

Sally Hogshead developed the 7 Personality Triggers based on over five years of proprietary research on fascination, including the first-ever marketing research study specifically about how people and brands become more fascinating, which was conducted by Kelton Research. Kelton Research is a global public opinion company, leading research with more than thirty of the Fortune 100 corporations, including McDonald’s, Target, and Pepsi. Twice it has been named “fastest-growing market research consultancy” by Inc. magazine.

Which is your primary trigger? Knowing your triggers reveals your unique strengths. It also enables us to create your customized Fascination Advantage Report, an in-depth report and road map designed to help you activate your triggers and master your ability to fascinate.

In just a few steps, you can discover your triggers and get your Fascination Advantage Report here at It all starts by taking our Fascination Advantage Test – an enjoyable questionnaire we use to learn about you and build your report.



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