The 7 Triggers of Fascination

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People with primary PASSION trigger can rapidly make emotional connections with customers, co-workers, and managers.

Our research on this trigger includes 35,000 participants who have scored highest on PASSION when taking the Fascination Advantage Test.

5 Defining Passion Personality Characteristics

  1. How to Fascinate - 7 Triggers - PassionExpressive: A PASSION personality uses facial expressions, body language and vocal intonation to communicate and add emphasis to their messages. Their engaging presentation style keeps people focused on them and what they are communicating.
  2. Intuitive: A PASSION personality makes decisions using a visceral approach. They Instinctively migrate to a decision or idea based upon feeling rather than hard data. Their emotional intuition allows them to sense how others are feeling and immediately adjust their message to resonate with the audience.
  3. Impulsive: This personality reacts quickly to others and to information, unlike ALARM and PRESTIGE personalities, who are often more carefully goal-oriented in making decisions.
  4. Social: A PASSION personality is approachable and gregarious. They usually build instant rapport with prospects, customers and colleagues, which allows them to excel in positions that require strong interpersonal skills.
  5. Transparent: Someone with PASSION as their primary trigger has difficulty masking emotions; therefore, situations that require negotiation and “bluffing” are difficult for them. They are the opposite of MYSTIQUE personalities, who tend to carefully vet their ideas and shield their personal opinions.

Is PASSION your personality advantage at work? Let's find out. Take the Fascination Advantage Assessment, and ...


When you help someone become more fascinating, you can help her reach her potential. 

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The 49 Personality Archetypes

Once you've identified your top 2 fascination advantages, find out how your personality compares:

The Personality Brand Matrix