Build Your Strongest, Highest-Performing Team Ever
Creating a high-performing team means identifying and properly balancing your team's unique communication styles.
In fact, MIT research shows us that 50% of the difference between low and high-performing teams is the quality of communication.
We'll show you how to build stronger, better communicating teams, while increasing efficiency, employee satisfaction, and retention.
For most of us, our number one expense is our employees. In order for our business to succeed, we need to get the highest value out of our employees every day. And it’s not just a matter of those employees performing at their peak.
It’s also important to insure that they’re fulfilled in their jobs. This allows them to stay loyal to us, so we don’t have the knowledge loss and recovery that happens when key employees leave.
We want people to be engaged in their work. We want them to be engaged with our clients and customers, so they're helping to actively play a role in moving the business forward.
But here’s the deal:
Not every employee contributes in the same way.
The more we can identify how an employee is uniquely suited to add value... to contribute to the team... to help build the company... the more we’re going to be utilizing those employees’ unique Advantages.
In a collaborative work environment, the slightest breakdown in communication, or inappropriately-assigned task can bring your project to a screeching halt.
Increase understanding, improve morale, and watch your entire team work together to exceed expectations.
The 3 Steps to Building a High-Performing Team:
1. Identify
Understand your team’s unique Advantages.
2. Engage
Encourage your team to embrace their Advantages.
3. Diversify
Balance your team’s Advantages strategically.
We’ve worked with the world’s most successful companies, including: AT&T, IBM, Whole Foods, Twitter, Fedex, Starbucks, and NASA.
By examining their successful and unsuccessful teams, and measuring their unique makeup, we discovered that teams with a variety of unique Advantages outperform every time, and that proper leadership can help them embrace their Advantages.
When your team has a full set of tools, and leadership that encourages them to lean into their unique Advantages, they can excel, and avoid the pitfalls that hold most teams back.
Step 1: Identifying Your Team’s Unique Advantages
To become more successful, don’t CHANGE who you are.
Become MORE of who you are, at your best.
The world has changed. The way we interact has changed. Businesses are now more focused than ever on the points of contact they have with their customers... and who is leading those customer interactions? Your employees.
If a company’s employees are not reaching their full potential, then neither is the company.
Your first step is having each of your employees take the Fascination Advantage® assessment. Once they know what makes them valuable to others, they’re more authentic and confident, and more likely to make a positive impression.
This is a new breed of data, and measures different traits than a traditional assessment such as Myers-Briggs. We measure how each team member is most likely to communicate most effectively.
If you've done a StrengthsFinder test, you already know your strengths.
But today it’s more important for employees to understand what makes them different. That’s why it's so important to help them discover their unique Advantages.
Our data gives you an insider tour of your company... each person’s most valuable qualities, as well as the areas in which they need support.
You’ll realize their key Advantages and ambitions, their priorities and pet peeves.
Helping employees unlock their personality Advantages and inspiring people to use their Advantages to be the best versions of themselves will:
- Increase confidence
- Create happier, more productive employees
- Foster higher earnings
The goal is to uncover each employee’s untapped areas of greatness. Then show them how to articulate that greatness with their built-in personality.
Step 2: Engage Your Team
The greatest way to empower an employee is to help them focus on what makes them valuable.
In this hyperconnected, distracted world, we need to engage our employees and develop them to be their best. If they are not working at their highest potential, neither is the organization.
In fact, a study by Gallup shows that companies with engaged employees outperform by up to 202%.
Over the last decade we've measured over 1 million professionals, and we uncovered a few important details about engaged employees:
- They are more profitable for the organization.
- They are more motivated, with higher morale.
- They experience less conflicts with co-workers.
- They are more loyal and committed to their employer.
When employees feel engaged, they communicate with co-workers and customers in a way that creates intense focus and makes meaningful connections so they can offer a positive and powerful customer communication experience.
Nobody can do every job, and the most effective teams have members working in their most comfortable and efficient areas to maximize results.
Problems arise, however, when communication breakdowns happen and team members’ differing styles clash.
Teams with different personalities can run into difficulties when working together. Are any of these issues coming up within your team?
- A member of the team feels ignored, as if his input doesn't matter
- The more social and energetic personalities are commanding too much of the attention, or distracting other team members
- Your analytical-minded members feel frustrated that others don't see the importance in the details
All of these scenarios result in inefficient use of company time, a drop in motivation, and general frustration for you and your team.
Ultimately, this dysfunction causes you to lose business and profits.
Teams that work well together are teams that are actively engaged in understanding each other. When you understand the communication patterns and tendencies of your team members, you can cut through the conflict and encourage healthy relationships.
Step 3: Leverage Data-Driven Diversity
When you understand the communication patterns and tendencies of your team members, you can strategically balance your team’s unique advantages AND disadvantages.
Every team has a distinct communication patterns, even if they’re hidden below the surface. We can help you see why teams succeed or struggle in certain areas.
Traditional employee surveys focus on demographics. While having demographic diversity can be beneficial, the real key to success is diversity of communication styles.
Let’s look at an examples of three different leadership teams’ communication styles:
By measuring and understanding where your team excels, you’ll also reveal all the areas where your team needs more support. There can be too much of a good thing!
If all the members of your group share a very high concentration of one Primary Advantage, problems can arise.
For example, a team with:
- Too much Passion, can become unstable or moody
- Too much Innovation, and your group may get stuck in an eternal brainstorming loop
- Too much Power, and detailed projects won’t get implemented
We can provide you will the right strategies to deal with every situation. For example, if you have an abundance of Primary Passion on your team, and are working on a project with critical deadlines, seek out team participation from members with Secondary Alert to stay focused on the deliverables.
Using this data you can better engage existing team members, or add new team members that enhance your team, and complement existing skills.
Case Studies of the Fascinate® System in Action:
Discover a few ways we’ve helped other businesses build their best-performing teams, and meet their strategic goals.
CASE STUDY: Twitter
PROBLEM:
Twitter's global business marketing team grew quickly, yet struggled with internal communication. The challenge was to “Inspire the soul inside of Twitter.” In early August 2015, global teams adopted the Fascination Advantage System.
SOLUTION:
Communication diversity makes a team stronger, because each person is delivering a different specialty. Once each person on the global team understood their own specialty, and that of their team members, the doorways opened for better conversation.
RESULT:
The former head of Global Business Marketing at Twitter, Daina Middleton, described the outcome: "The response and results were phenomenal. People were inspired to learn what they individually bring to the workplace and what helps them to be successful and what to watch out for. The entire group was also intrigued as we looked at the composition of our collective personality types. Understanding the model has helped individuals to maximize their potential, enabled the team to work better together, and even impacted hiring decisions. The system also has provided us with a new language for team relationships."
CASE STUDY: AT&T
PROBLEM:
When teams rarely meet face-to-face, conflict and misunderstandings arise. AT&T has large teams around the globe. Knowing each others’ communication styles allowed them to build rapport on conference calls and emails.
SOLUTION:
Give employees a simple “cheat sheet” of all their co-workers, so employees can have a better idea about how to communicate with the person on the other end of the call. They learned how to interact with peers who had a completely different way of communicating, thereby improving connection.
RESULT:
Participants reported 200% improved scores for internal communication. Employees who work in remote locations, only interacting on email and conference calls, can often have misunderstandings and conflict. We designed a “heat map” that employees could refer to before calls so they could more quickly build rapport with distant co-workers. By showing them how to interact with people unlike themselves, they quickly understand each co-worker’s communication style, so they could build rapport.
CASE STUDY: Performics
PROBLEM:
Performics is one of the world’s largest search and media agencies, with global clients including Delta and Toyota. Yet employees had become demoralized after multiple mergers and poor sales.
SOLUTION:
With the Fascinate system, Performics employees learned how to “read” communication cues during meetings. This new understanding lowered conflict and increased sales.
RESULT:
Performics signed more new business in the first month after training than all of the previous year. In addition, they landed more sizable business than the last four years.
Start Building Your Best-Performing Team
These programs are designed to help you and your team discover your unique Advantages, create a better work environment, and reach peak productivity.
Best Team Ever™ Kit
Energize and inspire employees for a vibrant culture of optimism.
I built the Best Team Ever™ kit to improve performance across your entire team. In a collaborative work environment, the slightest breakdown in communication, or inappropriately-assigned task can bring your project to a screeching halt. Increase understanding, improve morale and watch your entire team work together to exceed expectations.
A vibrant culture isn't built with boring training.
Imagine if each person on the team appreciated the unique personality advantages of their team members, and effortlessly collaborate with those top advantages.
Imagine if the team could spot communication gaps, and eliminate them before they turn into drama.
Imagine if each team member knew the best role for every other team member, so they can efficiently and optimistically share responsibilities.
With the Best Team Ever™ Kit, have tools for your own teams to have a step by step system to build better teams and improve individual performance for offsite meetings, lunch-and-learn, or team meetings.
Here's what you'll get with Your Best Team Ever™ kit:
- Getting Started GuideOur easy step-by-step guide to get you up and running.
- DIY Heat MapChart the results of each person's Fascination Advantage® report on our Matrix to see where your team excels.
- How Advantages Work TogetherPredict how personalities will pair up when you put them together.
- Group ActivitiesReady to avoid small talk, and help everyone have real conversations? We’ve got some fun activities to liven up the discussion.
- Team Discussion GuideImprove team communication and understand how each person contributes to your bottom line with this in-depth and colorful guide.
- How to Read PeopleEffectively predict decisions, build connections, and influence the outcome of those around you.
- How to Fascinate Presentation SlidesShare the How to Fascinate system with your team members and management in this plug-and-play slide presentation.
Your High-Performing Team
Your guide to a more productive team.
I developed Your High-Performing Team for leaders who want to reengage with their teams, motivating them to their highest potential. Are you overseeing a team that could use more guidance? Do you feel detached or misunderstood by your employees? This toolkit reveals how to identify each team member's unique value and the tactics to motivate and empower them.
How do certain leaders immediately earn our respect and loyalty— but others go ignored?
It all comes down to communication. The old rules of communication are out. Do you know what the new rules are?
Once you understand how the 7 Advantages drive communication, you’ll understand how your team members see you, and how they use the Advantages themselves. When you have identified an employee’s personality Advantages, you’re more likely to motivate them, attract them, retain them, and connect with them.
Here's what you'll get with Your High-Performing Team:
- 3 Detailed Reference ManualsWith checklists, critical thinking exercises, practical suggestions, and over five years of research that backs up why being fascinating is the key to your success.
- Convenient Training PortalYou'll get convenient access to all of your training materials through our easy-to-use online portal.
- Video Summaries for each of the 42 ArchetypesYou and your team will be able to review and discuss video clips describing all 42 possible Fascination Advantage Archetypes.
- 3 Video and 3 Audio SupplementsSupplemental coaching on how the world sees you as uniquely different, and how you can leverage your own highest value to captivate the attention of customers, prospects, employers and team members.
- Live Coaching with a Certified AdvisorReceive up to 45 minutes of video or in-person consultation with a Fascinate Certified Advisor. Learn how to use the Fascination Advantage to become a better leader and watch your team's performance soar.
The Leadership Bundle
Everything you need to improve morale and boost the performance of your team.
If you struggle to understand how best to lead your team, yet want to see them thrive independently, this is your complete solution. Identify the unique advantages each employee intrinsically carries and use this learning to build, encourage and empower more diverse, and balanced teams. Discover how best to lead each individual to reach their greatest potential, while leveraging the differences among the group to improve efficiency, morale and performance.
The Leadership Bundle includes all of the coaching tools from both Your Best Team Ever™ -and- Your High-Performing Team, so that you can provide feedback and guidance that is personalized to the specific Advantages of each team member.
You'll receive Your High-Performing Team, which includes:
- 3 Detailed Reference ManualsWith checklists, critical thinking exercises, practical suggestions, and over five years of research that backs up why being fascinating is the key to your success.
- Convenient Training PortalYou'll get convenient access to all of your training materials through our easy-to-use online portal.
- Video Summaries for each of the 42 ArchetypesYou and your team will be able to review and discuss video clips describing all 42 possible Fascination Advantage Archetypes.
- 3 Video and 3 audio supplementsSupplemental coaching on how the world sees you as uniquely different, and how you can leverage your own highest value to captivate the attention of customers, prospects, employers and team members.
- Live Coaching with a Certified AdvisorReceive up to 45 minutes of video or in-person consultation with a Fascinate Certified Advisor. Learn how to use the Fascination Advantage to become a better leader and watch your team's performance soar.
You'll also receive Your Best Team Ever™ kit, including:
- Getting Started GuideOur easy step-by-step guide to get you up and running.
- DIY Heat MapChart the results of each person's Fascination Advantage® report on our Matrix to see where your team excels.
- How Advantages Work TogetherPredict how personalities will pair up when you put them together.
- Group ActivitiesReady to avoid small talk, and help everyone have real conversations? We’ve got some fun activities to liven up the discussion.
- Team Discussion GuideImprove team communication and understand how each person contributes to your bottom line with this in-depth and colorful guide.
- How to Read PeopleEffectively predict decisions, build connections, and influence the outcome of those around you.
- How to Fascinate Presentation SlidesShare the How to Fascinate system with your team members and management in this plug-and-play slide presentation.
EXCLUSIVE BONUS OFFER: 5 FREE ASSESSMENTS
When your purchase The Leadership Bundle through this page, you'll also get 5 FREE Fascination Advantage Complete Profiles! Get started identifying your team's unique Advantages right away! This is a $220 value, 100% FREE to you!
