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Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If you’re...
You’ve probably seen that bright green album cover everywhere by now. Maybe you’ve heard your kids blasting the tracks, or you’ve had the song “360” on repeat the entire summer...
Crafting messages that captivate and engage doesn’t have to be complicated. When you understand your primary Fascination Advantage, you can tailor your communication to reflect your natural abilities. Each Advantage...
Why do some teams get extraordinary results, while others struggle just to finish mundane tasks? Why do certain teams glide to victory, while others can’t even cross the finish line? ...
For your reading pleasure… my hand-picked collection of a dozen instant inspirations. Ready… set… go! 12. The greatest value you can add is to become more of yourself. On...
Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t have the...
Okay, you don’t actually want to start a cult. But how could your brand skyrocket engagement with your community? Committed fans help fuel your mission⎯ whether that mission is to...
Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “uuuugh” feeling when you remember one of them....
Vanilla ice cream is a crowd-pleaser. Most people like it, and almost everyone will eat it. It’s easy, comfortable, and safe. The Gap khakis of ice cream. Vanilla is the...
Conflict can rip a team apart, skyrocketing resentment against management or even pitting co-workers against each other. But office conflicts will calm down, or even dissolve entirely, once people understand...
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