We grew up with a myth. The myth says: Work hard to be “better.” Better than everyone else. Better than the other students in our classroom. In your career,... read more →
FASCINATE℠
Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t... read more →
Okay, you don’t actually want to start a cult. But how could your brand skyrocket engagement with your community? Committed fans help fuel your mission⎯ whether that mission is to... read more →
Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “uuuugh” feeling when you remember one of... read more →
Once you know what makes you valuable to others, you’ll communicate more authentically. You'll feel more confident and you'll be more likely to make a positive impression. The more... read more →
Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If... read more →
This is a special post by a Fascinate Certified Advisor. Ron was personally trained by me to guide clients on how to incorporate the Fascinate® System to improve communication,... read more →
To make a fascinating first impression, start with understanding the people around you. How many LinkedIn connections do you typically make following a conference? Five? ...Ten? ... More? And... read more →
A quick introduction from Sally: A while back, a young woman walked into our office for a job interview. She wasn’t outgoing and bubbly. In fact, she almost didn’t... read more →
Vanilla ice cream is a crowd-pleaser. Most people like it, and almost everyone will eat it. It’s easy, comfortable, and safe. The Gap khakis of ice cream. Vanilla is the... read more →
Nowhere is fascination more relevant than at a big meeting or conference. Even if your event has a limitless budget, it’s tough to impress your clients and audiences. Expectations... read more →
Conflict can rip a team apart, skyrocketing resentment against management or even pitting co-workers against each other. But office conflicts will calm down, or even dissolve entirely, once people understand... read more →
Each person on your team has a distinct personality. Can you read their cues? Once you understand what makes each of your co-workers and employees more fascinating, you can... read more →
You want your employees to be happier, more content, and more productive, right? Of course you do. They want that, too. So, we all want the same thing. There’s just... read more →
This post is part of a series of getting to know members of our outstanding Fascinate Certified Advisor (FCA) team. Our FCAs are expertly trained to coach individuals and... read more →
This post is part of a series of getting to know members of our outstanding Fascinate Certified Advisor (FCA) team. Our FCAs are expertly trained to coach individuals and... read more →
This post is part of a series of getting to know members of our outstanding Fascinate Certified Advisor (FCA) team. Our FCAs are expertly trained to coach individuals and... read more →
This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
This post is part of a series where we’ll be getting to know members of our impressive Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
Can you have too much of a good thing? When the members of a group share a very high concentration of the same Primary Advantage, problems can arise. For example,... read more →
Back in 2009, I met someone who would go on to impact the lives of millions of people in an incredibly positive and fascinating way. His name is Lewis Howes.... read more →
ZING! Lately, that’s what my brain sounds like. “What’ll happen to the economy?”Zing! “Is it really safe to travel again?”Zing! “Will there be another season of Ozark?” Zing! (Okay, the... read more →
As I was working on my latest book, I reflected on this sweet memory from several years ago, when I was putting the final touches to FASCINATE: How... read more →
This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
This post is part of a series where we’ll be getting to know members of our impressive Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ team. Our Certified Advisors are expertly trained to coach... read more →
Hum a few bars of "Auld Lang Syne," sip your eggnog, and gather round the fireplace to roast chestnuts. It's time to tell the story of how staying power... read more →
This post is part of a series where we get to know members of our outstanding Fascinate Certified Advisor™ team. Our Advisors are expertly trained to coach individuals and... read more →
Trick-or-treating is fascinating, right? The costumes… the decorations… the scary moist clump of smashed Tootsie rolls that somehow always clump together by the end of the night. But… how could... read more →
In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it's easy to... read more →
Powerful people have a strong point of view. They lead with clear direction. Are you powerful? If you want to be perceived as a powerful leader, you must establish a... read more →
With so many people considering a job change, we're experiencing a massive talent upheaval. But as technology, media and roles shift across the employment landscape, the importance of being able... read more →
This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ (FCA) team. Our FCAs are expertly trained to coach... read more →
Your Primary Advantage describes your main style of communication. It feels easy and natural for you to express yourself in this way. When you put your Primary Advantage in... read more →
When you were growing up, did you ever get the message that in order to succeed, you needed to try harder? Or get "better" at something? Or even... read more →
Today it’s not enough to be the world’s best if no one realizes you’re there. In a crowded market, your talents and skills won’t even be noticed unless you... read more →
It’s not enough to be the best if no one realizes you’re there. In the battle against competition, our talents and skills are hopelessly lost unless we find a... read more →
It’s not enough to be the world’s best if no one realizes you’re there. In the battle to make a memorable impression, our talents and skills are hopelessly lost... read more →
You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your... read more →
A couple of years ago, when my son was 11, he stood for an hour on a San Francisco street, as hundreds of people rushed past after work. He held... read more →
This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ team. Our Advisors are expertly trained to coach individuals... read more →
I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship. Creativity is a glorious, and frustrating, and absurdly difficult but infinitely rewarding process... read more →
The room hummed, filled to capacity with director-level executives, buzzing with a combination of caffeine and curiosity. I was leading a keynote at the global headquarters of a Fortune... read more →
Ever had a game-changing idea… …but nobody saw the potential? Did your idea ever actually come to life? Or did it just sit on the shelf, feeling sad and increasingly... read more →
This is the first post in a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ team. Our Advisors are expertly trained to coach... read more →
Few things are so intimidating as the deadly silence of a tough client: their arms crossed, chins down, mouths set in a grim line, like a firing squad ready... read more →
What’s your Halloween personality? Are you devilish or angelic? Ghoulish or glamorous? Normally, I show you how to be more authentic. But Halloween is different. For one night, you can... read more →
Your level of influence as a professional will be measured by your ability to get others to listen and take action. Your level of influence can be measured. And,... read more →
Fascination is a force that can rule both our thinking and our emotions. It can affect our most careful thoughts, choices or actions. So what does it really mean... read more →
We're all learning how to engage with each other in venues and settings we've never imagined. I, for one, think it's pretty great. Still, it takes some adjustment, awareness, and... read more →
Ummm... Uhhh... That's what a deadly pause sounds like on the phone. On an important call, stalling or fumbling for words weakens your listener's impression of your confidence and... read more →
One blazingly hot summer day, I learned a big lesson. My two sons decided to do a lemonade stand. But instead of setting up the usual table on the... read more →
When people are buying your products or services, believe it or not, they’re not necessarily buying that product or service. What they are paying for is a certain type of... read more →
A personal brand can boost your reputation. It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work... read more →
Imagine how much more profitable your business would be if you had a way to "read" your prospective client before you even started to offer your product or services.... read more →
What if you could “read” other people? What if you could predict how a co-worker would make decisions? What if you could predict what they would do… maybe even... read more →
When you add value to your listener, you fascinate them. Fascination is an intense focus. And when you fascinate your clients, or your coworkers, they are focused on you... read more →
Are you motivated by enthusiasm and praise? Or are you motivated by the threat of negative consequences? In other words… carrot, or stick? (Me, I’m a carrot person.) People... read more →
I regained consciousness to blinding lights on the operating room table. “You’ve been in a bad accident,” the surgeon said. I don’t remember much after that for several days.... read more →
A quick story from the archives... Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt... read more →
The upside of Zoom meetings: You DON’T have to worry about what you’re wearing from the waist down. (Unless you have a clear glass desk.) But... If you’re unfamiliar... read more →
You never forget your first recession. Mine was after 9/11. (I literally opened an ad agency on September 10th, 2001.) Next came the 2008 crash. Marketing budgets were slashed. And... read more →
One day, when my kids were young, they were all having a bad day. Nothing made them happy. So I asked them to make a list of ways to make... read more →
Do you know a woman who underestimates herself? A woman who has no idea how amazing she is... whose heart is open to criticism? The world doesn’t know how to... read more →
Think for a minute... What’s your LEAST favorite type of communication? For example, do you dislike networking events? Or speaking in front of a crowd? Or explaining the same exact... read more →
Ever been head-over-heels in love? Yes? Then you know the experience of infatuation. As it turns out, there's science behind that lovesick feeling. When you fascinate someone, you have... read more →
The greatest gift you can give is to show someone else their highest value. Up to now, we’ve been looking at you, and your own highest distinct value. Now,... read more →
Do you love Super Bowl commercials as much as I do? I’ve had the delight of being on national TV six times for segments about Super Bowl commercials. Super Bowl... read more →
Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you... read more →
For your reading pleasure… my hand-picked collection of a dozen instant inspirations. Ready… set… go! 12. The greatest value you can add is to become more of yourself.... read more →
Fun fact: Santa is the world’s 2nd most recognizable character, right after Mickey Mouse. (Go Santa!) Just for fun, what if we updated Santa’s personal brand for 2020, with... read more →
You probably already know your most attractive feature… Maybe it’s your warm smile, wavy hair, or that mischievous glint in your eye. You probably already know how to dress... read more →
Happy almost-Thanksgiving! Want to make your Thanksgiving conversation a little more… fascinating? Here come the 7 Advantages to your rescue. Just for fun, we created this simple guide to... read more →
A trickle of sweat rolls down your cheek. Your mind starts freaking out. The adrenaline surges into turbocharge mode. You need an idea, pronto. The pressure to come up... read more →
Why do some teams get extraordinary results, while others struggle just to finish mundane tasks? Why do certain teams glide to victory, while others can’t even cross the finish... read more →
Sally shared the following post on Instagram for her birthday last week. It was so inspiring, we just had to post it here. Last week I turned 50!... read more →
A personal story... Last year, I experienced a brutal period of time. 😔 My mom was in the ICU. I lived in airports and hospitals. Didn’t see my kids... read more →
This week I’m celebrating my anniversary. Not my wedding or my work anniversary, but the anniversary of an event that makes my work especially meaningful. Seven years ago, I... read more →
Who will look at the outermost limits of possibility, and have the courage to see what lies beyond? Who will second-guess the experts, and create a new answer? Who... read more →
One of my global advertising campaigns was for Harry Winston diamonds. To help the brand reclaim its place atop the jewelry food chain, we enlisted the help of legendary... read more →
To make a memorable impression in today’s world, you need to go beyond your skills and talents. You need to find the traits that differentiate you from the pack.... read more →
Sally recently shared a ride to the airport with her good friend Ryan Levesque. She’s pretty excited about what she learned about his brand new book Choose. Ryan uses... read more →
Wind and smoke... Cotton candy... The slow opening and closing of a pink cashmere sweater... Champagne lava... These were a few of the many ways that people have... read more →
A note from Sally: As I type this for you, I’m preparing for my next interview about Super Bowl ads. (Woohoo!) Looking back on my previous national appearances, here's... read more →
A personal note from Sally... September was a brutal month. Probably the worst of my life. Truth be told... since then, I’ve felt kinda anxious and sad. I... read more →
When traveling for business, your absolute top responsibility is to be in the best possible mindset for your meeting or presentation. As an author and keynote speaker, I'm on... read more →
Just about anything can become fascinating. Our lives become fascinating when we experience them fully, and share our experiences with others. Here's a little poem I wrote about... read more →
In 1994, I sat nervously in the office of a legendary New York ad agency. The creative director, Andy, told me that he’d soon be leaving the agency... read more →
Whether real or fictional, we have certain expectations when it comes to a famous person's brand. Although we may not know them personally, we have a basic understanding of who they... read more →
Think for a minute... What’s your LEAST favorite type of communication? For example, do you dislike networking events? Or speaking in front of a crowd? Or explaining the... read more →
Want to hear Sally explain DORMANT Advantage? Click above to listen to a short audio clip. Here’s a look at how your Dormant Advantage affects the way you... read more →
Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
I’m excited to present a new feature on my blog called Client Connection. Client Connection is a special edition where I highlight a member of the Fascinate community and... read more →
You know those notifications you get from LinkedIn? The ones that tell you, “Hey! Someone’s looking at you!" No matter how often it happens, I still get a little... read more →
In a distracted and competitive world, you must captivate your audience's attention. Every time you write an email, leave a voicemail, or speak up in a meeting or... read more →
In October of last year, 13 million stories were shared with just 2 words… #MeToo. In celebration of International Women's Day, and Women's History Month, this is an... read more →
Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here's how to apply them to your own brand. Not... read more →
Neuroscience explains why we're fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we... read more →
How can you be your authentic self and stand out in such a competitive world? You may think you need to be louder, brasher, or more outrageous than the... read more →
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
No matter how you communicate, you must learn how it’s being perceived by others. In order to communicate, you must learn how you communicate. Whether you are... read more →
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed,... read more →
Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below,... read more →
"When I was in college, I wanted to be involved in things that would change the world." Elon Musk may have said those words decades ago, but perhaps never... read more →
Do you know how the world sees you? Do people see you as engaging and motivating? Strategic and analytical? Stable and comforting? Or something else entirely? Whichever qualities help... read more →
Can you have too much of a good thing? If all the members of your group share a very high concentration of one Primary Advantage, problems can arise.... read more →
[minti_newdivider... read more →
Mystique personalities fascinate others with their unusual ability to filter what they communicate. They thoughtfully edit their ideas and opinions, selectively choosing what to reveal and... read more →
Garnering respect and maintaining loyalty through dependability, Trust personalities provide normalcy and comfort in chaotic environments. They carefully pay attention to detail, reinforcing consistency between expectations they... read more →
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Power personalities are natural leaders who are driven to identify goals and attain them. Notoriously high achievers, they are self-assured individuals, who earn the respect of... read more →
Passion personalities rapidly make emotional connections with others, especially customers and co-workers. They are approachable, and, even in positions of authority, are known for an unintimidating... read more →
Innovation personalities are unconventional thinkers who can generate ideas that earn attention. By strategically applying their talent for creativity, they quickly solve problems with fresh and... read more →
What exactly makes people like you? Or respect you? Or pay more to work with you? It’s simple: You need to become so essential that you’re irreplaceable. Once you’re distinct... read more →
How do other people describe you? More to the point – how do they RAVE about you? I spent the first half of my career writing ads for some of... read more →
What kind of impression do you make? Do people remember you, and want to connect with you? Or will your business card become just a piece of clutter? Your influence... read more →
Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “ugghhh” feeling when you remember it. Here’s the... read more →
Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice, and all eyes turn to you. Suddenly you realize... ...everyone... read more →
In a crowded, busy, distracted world… how can you design an experience that your audience will never forget? How can you inspire even the most jaded audiences? It’s tough to... read more →
Years ago, I created this menu as a gift for my mom and dad. I thought you might enjoy a peek into our family tradition... Every year since I... read more →
This article appears on the Fast Casual site written by Shelly Whitehead. Originally posted on October 11th, 2016 Be different. It's not something you hear a lot. In fact,... read more →
Hello from the airport! As I type this, I’m headed home after a few weeks of crisscrossing the country. On my adventures, I learned a few new ninja moves... read more →
Listen to Sally Hogshead explain how to build your own personal brand based on her experience in advertising. Global brands recognize that differences matter more than strengths. How can this... read more →
One hundred years ago, the average attention span was 20 minutes long. It was estimated that the attention span grew one minute for each year of age, up to the... read more →
When you unlock your Fascinate® Archetype, you discover your most valuable communication traits and how to use those in every interaction, so that people remember you, want to buy from,... read more →
The following is a review of my book Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by seven-time, New York Times best-selling author of Swim With... read more →
What's the difference between someone who adds value and someone who takes up space? Watch Sally Hogshead describe how to not be spam, and add value. TWEETABLES: When you're adding... read more →
It happened 5 years ago, on a winter morning. My husband and I walked past Barnes & Noble on 5th Avenue in NYC. He said to me... “Imagine your book... read more →
Imagine a team of seven. They are all about as different as seven people can be. Using the Fascination Advantage System, let's see how they communicate and identify how they... read more →
Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you realize...... read more →
Marketing adds fascination to a brand, which in turn adds value. When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and... read more →
This article appears in the Monday Morning Manager of The Globe and Mail publication written by Harvey Schachter. Originally posted on June 19th, 2016 Sally Hogshead was working as a... read more →
I’m not a news anchor or politician or therapist. I'm not qualified to report on why this horrific Orlando shooting happened, or what to do about it. I’m just a... read more →
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content.... read more →
Just like how brands have slogans that immediately define their value, your personal brand can also describe itself. What words immediately convey your value? If you're having some trouble finding... read more →
Ever feel stuck? Too burned out or discouraged to move forward? Ever felt mad at yourself for not making progress, but at the same time, not sure why? Yeah. I... read more →
If you have taken the Fascination Personality Test, you know how you communicate at your highest value. But what sort of results should you be trying to get from your... read more →
You know those moments when you get a piece of news that’s so good it almost takes your breath away? This is one of mine. I just found out it’s... read more →
A thought for you... What could be more fascinating than love and family? We created this video for you, to share and celebrate every kind of mother. If you are... read more →
I’m giving you something I’m sorta kinda maybe not supposed to. It’s a secret excerpt from my new book, Fascinate: How to Make Your Brand Impossible to Resist. Why can... read more →
Yesterday, Fascinate officially went on sale. Yay! Within a few hours, Amazon had already sold out. You’re awesome… but maybe too much so? You just out-smarted Amazon. I’m incredibly grateful... read more →
Weird question: Could you ever imagine buying dinosaur food? How about the world’s most expensive dinosaur food? (Sounds crazy, right?) Here’s a LITTLE video with a BIG lesson about how... read more →
In a competitive environment the most fascinating option always wins. If you don't have the biggest budget you have a choice. Be fascinating, or outspend the competition. But what's the... read more →
The more crowded an environment is, the less strengths matter. They become a commodity. What does matter is how you are different and the personal brand you develop around it.... read more →
Okay. I’ll be honest. This sentence isn’t great. Neither is this sentence. Why? Because I have writer’s block. Every author needs inspiration. Including you. You might not think of yourself... read more →
They're here! The galleys for my book, FASCINATE! Do you know what a "galley" is? A galley is an advanced reader's edition of a book, printed only once. Ever. Galleys... read more →
In some situations, you shine. You’re inspired, confident, and in the groove. Those moments highlight YOU, at your best. But then, in other situations... well, it's not so good.... read more →
Expand your reach with strategic social media. Find out what’s going on in someone’s world, what they’re thinking about, and build a connection by supporting them. Here’s how to construct... read more →
Cheers! To celebrate the closing moments of 2015, we have a few ways to make your New Year’s Eve more festive and fascinating. TWEET THIS: 7 ways to ring... read more →
You have a few key qualities that make you irresistible. But they might not be the qualities you’d think they are.) These qualities are why people like you, listen to... read more →
You don’t learn how to be fascinating. You unlearn boring. Do you remember yourself as a kid? Before you learned how to be boring? My son Asher is eleven years... read more →
Have you ever felt the agony of the creative process? Or the struggle of trying to breakthrough a big idea? You're not alone. Come, take a peek inside the... read more →
Your DNA is 99.9% the same as everyone else’s. The teeny, tiny .1% that’s different is your distinct value. It describes the best of how the world sees you,... read more →
If you are alive today, someone went to unreasonable lengths to carry you, birth you, and watch over you. And she didn’t do it so you could grow up... read more →
I had a magical customer experience. My son Asher had minor surgery. Everything turned out just fine, but ahead of time he was a little nervous. Specifically, he was concerned... read more →
Hello my friends! As I write this, I’m on a crazy deadline. My book, Fascinate, is going to be republished soon. I’m looking for a whole crop of new examples... read more →
Legendary singer Bruce Springsteen wouldn’t be quite as fascinating without his gravelly-voice. So just in case he got laryngitis…he insured his voice for $6 million. Liberace and Rolling Stone... read more →
Okay, friends, let’s talk. Are you… boring? Like, ugh, really boring. Instant narcolepsy. I don’t mean you, personally. I mean your social media. Here’s the BAD news: In a... read more →
As the marketplace becomes more crowded, Advantages become more valuable than strengths. As the world becomes more distracted, branding becomes more important than psychology… Advantages, not strengths. Branding, not psychology. We... read more →
Here are five ways to be more fascinating when you’re doing one-on-one sales: In person, over the phone – any time you need to harness those first nine seconds Ask... read more →
To become more successful, you don’t have to change who you are. You have to become more of who you are, so you can create better relationships, grow your business,... read more →
Welcome to the How to Fascinate Library of Terms. This is a resource for you to find up-to-date knowledge on all you need to know. Advantage: The way in... read more →
We’ve all been there… Struggling to find the right words to describe how we add value. You need your marketing to sell your ideas and your ability to solve... read more →
"Sally’s book gives great insight about who you are and what you do, and offers practical tips on how to apply that to knowledge to optimize performance." - Michael... read more →
Curious to know what people are saying about How the World Sees You? Check out these blog posts, interviews and podcasts to find out why you should pick up... read more →
This is an excerpt on the Passion Advantage, from best-selling book, How The World Sees You. To get a thorough look into what makes these personalities tick, how they contribute in... read more →
The massive amount of research that went into Sally Hogshead’s book, How the World Sees You, is staggering. For the past decade, she’s been scouring books and source materials,... read more →
Today is the day! How the World Sees You is officially in stores now. This is an incredibly proud day for Team Fascinate. We know you are busy (hopefully prepping... read more →
In any distracted or competitive situation, you must compete for attention. Every time you write an email, or leave a voicemail, or make a speech, you compete with a thousand... read more →
* This article was originally published at www.Entrepreneur.com, written by Laura Entis “You don’t want to change who you are,” Sally Hogshead tells a rapt audience at the C-Suite... read more →
Let’s say you think you’re funny. As far as you’re concerned, a sense of humor is one of your best traits. There’s just one problem: Nobody else thinks you’re funny.... read more →
After college, I discovered the field of advertising and instantly fell head over heels. My personality felt custom-built for this profession: the creativity, the hallway brainstorming, the opportunity to create... read more →
Recently one of our associates asked a question: “I need to hire a new assistant. How do I know who I should hire?” You’ve probably dealt with this same question... read more →
Five minutes ago, I got the most amazing delivery. I knew I had to share with you right now. Take a look... Click here to watch Sally's reaction To... read more →
Your personality has 3 top qualities. These 3 words describe what makes you different. They summarize how you are most likely to add value. This is what makes you fascinating... read more →
What kind of impression do you make? Do people remember you, and want to connect with you? Or will your business card become just a piece of clutter? Your... read more →
That car accident might have taken my smile for a time, but it gave me my life’s work. I regained consciousness to blinding lights on the operating room table.... read more →
In certain situations, personalities with Mystique have a certain advantage. They think before speaking. They observe. They watch. Mystique is the language of listening. These communicators edit what they... read more →
Right now, as I type this, I’m prepping for a segment on ABC’s “LIVE with Kelly and Michael” show. Want a sneak peek? I’ll be giving an insider scoop... read more →
Spam is usually something that clutters our inboxes with ads for fake Rolex watches. But the principles of spam apply to ALL communication: every meeting, every phone call, every comment... read more →
Do you know the Elf on the Shelf? He's Santa's naughty little helper. We caught the Elf on the Shelf provoking some mischief, here in this video for you. What... read more →
True story… The moment I walked on stage for a recent big speech, my microphone died. No sound. Yikes. How can you over-deliver for your client if the audience can’t... read more →
You’ve probably experienced that tense moment when conflict arises… when furious glances dart across the conference table, or screaming matches erupt in the hallway. (Awkward!) Yet, conflict can be a... read more →
We’ve all had that cringe-worthy board room feeling. Your heart is pounding. Your palms are clammy and your mouth is dry. It’s time to pitch your big idea, and... read more →
Have you ever experienced love at first sight? You were enamored. You were captivated. You hung on every word, and everything about him or her was wonderful. Everyone who came... read more →
You know this feeling... It’s when you’re reading a book, and you’re so consumed that you don’t notice time going by because you’re so immersed. When researchers look at... read more →
You are already fascinating. That’s a fact. But, are you allowing your natural, authentic personality to shine through on social media? Hmm. Maybe not. A lot of fascinating people... read more →
A lot of times when I talk with business owners, entrepreneurs and leaders within companies, the qualities that help them succeed, are very different from the qualities of their... read more →
How many emails did you receive today? Dozens? Hundreds? (Too many, right?) Even emails from co-workers can feel like spam. Your emails don’t have to get deleted. You can write... read more →
Ever wanted your team to get motivated… pronto? Let’s say you’ve got a big deadline coming up. The pressure is on… you HAVE TO deliver the goods. But the amount... read more →
Ever wanted someone to take action… pronto? For instance, let’s say you’re meeting a potential client. You’ve already met this guy a few times. You’re ready to make the... read more →
Every time you communicate, you’re doing one of two things: You’re adding value… You’re taking up space. If you’re taking up space, you’re in trouble. You’re not contributing. You’re... read more →
My son Asher just had minor surgery. Everything turned out just fine, but ahead of time he was a little nervous. Specifically, he was concerned about being wheeled away... read more →
Let’s say that you think you’re funny. As far as you’re concerned, a sense of humor is one of your core strengths. There’s just one problem: Nobody else thinks... read more →
Powerful people have a strong point of view. They lead with clear direction. Are you powerful? If you want to be perceived as a leader, you must establish a... read more →
Is your company fascinating? Are you? Here at Fascinate, we use six criteria to evaluate clients. Here, we're sharing an abbreviated version of our master tool. Think about yourself, and... read more →
In the book FascinateL Your 7 Triggers to Persuasion and Captivation, Sally Hogshead outlined the same seven triggers that the Fascinate System, and the premise of her 2014 book How... read more →
The majority of an iceberg lies below the surface. The same is true with some people. Their personality strengths wait just below the surface. Personalities with primary MYSTIQUE Advantage reveal... read more →
We live in an always-buzzing world, pulled in all directions—by shiny objects, constant chatter, loud images, and text alerts. Your brain travels through the world like... read more →