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FASCINATE℠

Different is BETTER than better

We grew up with a myth. The myth says: Work hard to be “better.” Better than everyone else. Better than the other students in our classroom. In your career,... read more →
  • Sally Hogshead
  • Blog, personal brand, Sally Hogshead

Five ways to know you're adding value

Once you know what makes you valuable to others, you’ll communicate more authentically. You'll feel more confident and you'll be more likely to make a positive impression.  The more... read more →
  • Team Fascinate
  • 7 Ways, Blog, Confidence, creativity

Stand out or don't bother

Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If... read more →
  • Sally Hogshead
  • Blog, Fascinate, personal brand, personality types

Fascinate® is changing the way students navigate their job search

This is a special post by a Fascinate Certified Advisor. Ron was personally trained by me to guide clients on how to incorporate the Fascinate® System to improve communication,... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, job search, personal brand, students

5 Ways to avoid small talk and make a memorable impression

To make a fascinating first impression, start with understanding the people around you. How many LinkedIn connections do you typically make following a conference? Five? ...Ten? ... More? And... read more →
  • Sally Hogshead
  • Blog

An introvert’s guide to feeling more fascinating

A quick introduction from Sally: A while back, a young woman walked into our office for a job interview. She wasn’t outgoing and bubbly. In fact, she almost didn’t... read more →
  • Sally Hogshead
  • Blog, how the world sees you, How To Fascinate, personal brand, Sally Hogshead

Beware vanilla. Embrace pistachio.

Vanilla ice cream is a crowd-pleaser. Most people like it, and almost everyone will eat it. It’s easy, comfortable, and safe. The Gap khakis of ice cream. Vanilla is the... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, How To Fascinate, personal brand, Sally Hogshead

How to fascinate even the most jaded audience

Nowhere is fascination more relevant than at a big meeting or conference. Even if your event has a limitless budget, it’s tough to impress your clients and audiences. Expectations... read more →
  • Sally Hogshead
  • Blog, Business meeting leadership, How To Fascinate, Meetings, Sally Hogshead

3 Insights about YOU (and your team)

Conflict can rip a team apart, skyrocketing resentment against management or even pitting co-workers against each other. But office conflicts will calm down, or even dissolve entirely, once people understand... read more →
  • Sally Hogshead
  • Blog, Confidence, DEI, Different is better than better, EDI, Fascinate, how the world sees you, How To Fascinate, personal brand, Sally Hogshead, Teams, Workplace problems

What makes your team tick?

Each person on your team has a distinct personality. Can you read their cues? Once you understand what makes each of your co-workers and employees more fascinating, you can... read more →
  • Sally Hogshead
  • Blog, Fascinate, personality types, Workplace problems

Helping the Passion employee thrive

You want your employees to be happier, more content, and more productive, right? Of course you do. They want that, too. So, we all want the same thing. There’s just... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personality types, Sally Hogshead

Meet Fascinate Certified Advisor Program Director Kelly Smales

This post is part of a series of getting to know members of our outstanding Fascinate Certified Advisor (FCA) team. Our FCAs are expertly trained to coach individuals and... read more →
  • Team Fascinate
  • Anthem, Blog, Coaching, FCA

Meet Fascinate Certified Advisor Jes DeShields

This post is part of a series of getting to know members of our outstanding Fascinate Certified Advisor (FCA) team. Our FCAs are expertly trained to coach individuals and... read more →
  • Team Fascinate
  • Anthem, Blog, Coaching, FCA

Meet Fascinate Certified Advisor Latrice Cole

This post is part of a series of getting to know members of our outstanding Fascinate Certified Advisor (FCA) team. Our FCAs are expertly trained to coach individuals and... read more →
  • Team Fascinate
  • Anthem, Blog, Coaching, FCA

Meet Fascinate Certified Advisor Sabine Parry

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
  • Team Fascinate
  • Anthem, Blog, Coaching, FCA

Meet Fascinate Certified Advisor Jean MacDonald

This post is part of a series where we’ll be getting to know members of our impressive Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
  • Team Fascinate
  • Anthem, Blog, Coaching, FCA

Meet Fascinate Certified Advisor Andrei Vasile

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
  • Team Fascinate
  • Anthem, Blog, Coaching, FCA

Meet Fascinate Certified Advisor Melissa Marcelissen

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
  • Team Fascinate
  • Anthem, Blog, Coaching, FCA

Are unbalanced teams hurting your employee engagement?

Can you have too much of a good thing? When the members of a group share a very high concentration of the same Primary Advantage, problems can arise. For example,... read more →
  • Sally Hogshead
  • Blog, Employee engagement, Employee motivation, Leadership confidence, Workplace problems

Your own personal style of greatness

Back in 2009, I met someone who would go on to impact the lives of millions of people in an incredibly positive and fascinating way. His name is Lewis Howes.... read more →
  • Sally Hogshead
  • 2015, Blog, Different is better than better, Fascinate, How To Fascinate, Sally Hogshead

7 Different ways you might be freaking out

ZING!  Lately, that’s what my brain sounds like.  “What’ll happen to the economy?”Zing! “Is it really safe to travel again?”Zing! “Will there be another season of Ozark?” Zing! (Okay, the... read more →
  • Sally Hogshead
  • 7 Ways, Blog, Coaching, Dormant Advantage, Fascinate, personality types

How our kids fascinate the world

As I was working on my latest book, I reflected on this sweet memory from several years ago, when I was putting the final touches to FASCINATE: How... read more →
  • Sally Hogshead
  • Blog, Confidence, creativity, Different is better than better, Fascinate, how the world sees you, Sally Hogshead

Meet Fascinate Certified Advisor Hilda Gan

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
  • Team Fascinate
  • Anthem, Blog, Coaching, FCA

Meet Fascinate Certified Advisor Kayvon Khalizadeh

This post is part of a series where we’ll be getting to know members of our impressive Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
  • Team Fascinate
  • Anthem, Blog, Coaching, FCA

Meet Fascinate Certified Advisor Renata Jabuka

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor team. Our Certified Advisors are expertly trained to coach... read more →
  • Team Fascinate
  • Anthem, Blog, Coaching, FCA

Meet Fascinate Certified Advisor Madelyn Ridgeway

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ team. Our Certified Advisors are expertly trained to coach... read more →
  • Sally Hogshead
  • Anthem, Blog, Coaching, FCA

How genius branding recovered 'It's a Wonderful Life' from obscurity

Hum a few bars of "Auld Lang Syne," sip your eggnog, and gather round the fireplace to roast chestnuts. It's time to tell the story of how staying power... read more →
  • Sally Hogshead
  • Blog

Meet Fascinate Certified Advisor Catalina Valencia

This post is part of a series where we get to know members of our outstanding Fascinate Certified Advisor™ team.  Our Advisors are expertly trained to coach individuals and... read more →
  • Team Fascinate
  • Blog

The Zombie Candy Experiment:
How to create a fascinating experience

Trick-or-treating is fascinating, right? The costumes… the decorations… the scary moist clump of smashed Tootsie rolls that somehow always clump together by the end of the night. But… how could... read more →
  • Sally Hogshead
  • Blog, Personality Test

5 Tips for selling a radically creative idea to conservative clients

In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it's easy to... read more →
  • Sally Hogshead
  • big idea, Blog, Business meeting leadership, Confidence, Fascinate, game-changing, Marketing, Meetings, sell

Voice your Opinion of Authority

Powerful people have a strong point of view. They lead with clear direction. Are you powerful? If you want to be perceived as a powerful leader, you must establish a... read more →
  • Team Fascinate
  • Blog, Business meeting leadership, clarity, Confidence, Fascinate System, High performers, job search, Leadership confidence, personal brand, Personal brand statement, Sally Hogshead

Use your Advantages to build your dream career

With so many people considering a job change, we're experiencing a massive talent upheaval.  But as technology, media and roles shift across the employment landscape, the importance of being able... read more →
  • Team Fascinate
  • 7 Ways, Blog, brand identity, job search, personal brand, Personal brand statement, Sally Hogshead

Meet Fascinate Certified Advisor (Director of Coaching!) Finka Jerkovic

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ (FCA) team. Our FCAs are expertly trained to coach... read more →
  • Team Fascinate
  • Blog, brand identity, FCA, Leadership confidence, training

Your Primary Advantage is the most effortless YOU

Your Primary Advantage describes your main style of communication. It feels easy and natural for you to express yourself in this way. When you put your Primary Advantage in... read more →
  • Sally Hogshead
  • Blog, Fascinate System

Different is diversity: My interview with advocate Brandon Wolf

When you were growing up, did you ever get the message that in order to succeed, you needed to try harder? Or get "better" at something? Or even... read more →
  • Sally Hogshead
  • Blog, Fascinate

The battleground of commoditization

Today it’s not enough to be the world’s best if no one realizes you’re there. In a crowded market, your talents and skills won’t even be noticed unless you... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Sally Hogshead

Overcoming the threat of competition

It’s not enough to be the best if no one realizes you’re there. In the battle against competition, our talents and skills are hopelessly lost unless we find a... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Sally Hogshead

Your #1 threat to standing out: distraction

It’s not enough to be the world’s best if no one realizes you’re there. In the battle to make a memorable impression, our talents and skills are hopelessly lost... read more →
  • Sally Hogshead
  • Blog, Fascinate, Personality Test, Sally Hogshead

8 Creative ways to apply personal branding

You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your... read more →
  • Sally Hogshead
  • Blog, personal brand, Personal brand statement, Sally Hogshead

How to give an instant smile

A couple of years ago, when my son was 11, he stood for an hour on a San Francisco street, as hundreds of people rushed past after work. He held... read more →
  • Sally Hogshead
  • Blog, Family Traditions, Fascinate, How To Fascinate, Sally Hogshead

Meet Fascinate Certified Advisor Toi Sweeney

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ team. Our Advisors are expertly trained to coach individuals... read more →
  • Team Fascinate
  • Blog, brand identity, Leadership confidence

5 Stages of creativity-- and how to create ideas that fascinate

I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship. Creativity is a glorious, and frustrating, and absurdly difficult but infinitely rewarding process... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, Sally Hogshead

Team conflict (and how to fix it!)

The room hummed, filled to capacity with director-level executives, buzzing with a combination of caffeine and curiosity.  I was leading a keynote at the global headquarters of a Fortune... read more →
  • Sally Hogshead
  • Blog, brand identity, Business meeting leadership, Confidence, Leadership confidence, personality types, Teams, Workplace problems

How to sell a fascinating idea

Ever had a game-changing idea… …but nobody saw the potential? Did your idea ever actually come to life? Or did it just sit on the shelf, feeling sad and increasingly... read more →
  • Sally Hogshead
  • big idea, Blog, game-changing, sell

Meet Fascinate Certified Advisor JeNae Johnson

This is the first post in a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ team.  Our Advisors are expertly trained to coach... read more →
  • Team Fascinate
  • Blog

8 Tips for a tough sell

Few things are so intimidating as the deadly silence of a tough client: their arms crossed, chins down, mouths set in a grim line, like a firing squad ready... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, Sally Hogshead

7 Ideas for a killer Halloween

What’s your Halloween personality?  Are you devilish or angelic? Ghoulish or glamorous? Normally, I show you how to be more authentic. But Halloween is different. For one night, you can... read more →
  • Sally Hogshead
  • Blog, Holiday, How To Fascinate, Sally Hogshead

Score your level of influence

Your level of influence as a professional will be measured by your ability to get others to listen and take action. Your level of influence can be measured. And,... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, personal brand, Sally Hogshead

What is fascination, anyway?

Fascination is a force that can rule both our thinking and our emotions. It can affect our most careful thoughts, choices or actions. So what does it really mean... read more →
  • Sally Hogshead
  • Blog, Fascinate

The Little Recession Playbook, Part II

We're all learning how to engage with each other in venues and settings we've never imagined.  I, for one, think it's pretty great. Still, it takes some adjustment, awareness, and... read more →
  • Sally Hogshead
  • Blog, Current events, Fascinate, Sally Hogshead

10 Embarrassing mistakes even smart people make over the phone

Ummm... Uhhh... That's what a deadly pause sounds like on the phone. On an important call, stalling or fumbling for words weakens your listener's impression of your confidence and... read more →
  • Sally Hogshead
  • Blog, Business meeting leadership, clarity, Confidence, Fascinate, Meetings, sell

Winning the Lemonade Wars with 3 little words

One blazingly hot summer day, I learned a big lesson. My two sons decided to do a lemonade stand. But instead of setting up the usual table on the... read more →
  • Sally Hogshead
  • Blog, Fascinate, Marketing

How your personal brand impacts revenue

When people are buying your products or services, believe it or not, they’re not necessarily buying that product or service. What they are paying for is a certain type of... read more →
  • Sally Hogshead
  • Anthem, Blog, personal brand

5 ways your personal brand can go horribly wrong

A personal brand can boost your reputation. It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work... read more →
  • Sally Hogshead
  • Blog, personal brand, Personal brand statement

Identify the personality of almost anyone

Imagine how much more profitable your business would be if you had a way to "read" your prospective client before you even started to offer your product or services.... read more →
  • Team Fascinate
  • Blog, Fascinate, How To Fascinate, personal brand, personality types, Teams

How to read people (a free guide for teams)

What if you could “read” other people? What if you could predict how a co-worker would make decisions? What if you could predict what they would do… maybe even... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personal brand, personality types, Teams

Your 7 Fascination Advantages

When you add value to your listener, you fascinate them. Fascination is an intense focus. And when you fascinate your clients, or your coworkers, they are focused on you... read more →
  • Sally Hogshead
  • Blog, Sally Hogshead

Personalites on your team (and how to lead them)

Are you motivated by enthusiasm and praise?  Or are you motivated by the threat of negative consequences? In other words… carrot, or stick?   (Me, I’m a carrot person.) People... read more →
  • Sally Hogshead
  • Blog, how the world sees you, personal brand, personality types, Sally Hogshead

How my father gave me life (and 10 years later, saved it)

I regained consciousness to blinding lights on the operating room table. “You’ve been in a bad accident,” the surgeon said. I don’t remember much after that for several days.... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, Sally Hogshead

Anthem in action: Sally coaches a consultant

A quick story from the archives... Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt... read more →
  • Team Fascinate
  • Anthem, Blog, brand identity, clarity, Confidence, Leadership confidence, personal brand, Personal brand statement, Sally Hogshead

How to WOW in your next virtual meeting

The upside of Zoom meetings: You DON’T have to worry about what you’re wearing from the waist down. (Unless you have a clear glass desk.)  But... If you’re unfamiliar... read more →
  • Sally Hogshead
  • 7 Ways, Blog, Business meeting leadership, Confidence, Employee engagement, Employee motivation, personal brand, Sally Hogshead, Teams

The Little Recession Playbook: 10 things you need to know right now

You never forget your first recession.  Mine was after 9/11.  (I literally opened an ad agency on September 10th, 2001.)  Next came the 2008 crash. Marketing budgets were slashed. And... read more →
  • Sally Hogshead
  • Blog, Current events, Fascinate, Sally Hogshead

8 ways to make someone happy in a "wimzickle" world

One day, when my kids were young, they were all having a bad day. Nothing made them happy. So I asked them to make a list of ways to make... read more →
  • Sally Hogshead
  • Blog, Confidence, creativity, Current events, Fascinate, how the world sees you, Love, Relationships, Sally Hogshead

The greatest way to empower a woman

Do you know a woman who underestimates herself?  A woman who has no idea how amazing she is... whose heart is open to criticism? The world doesn’t know how to... read more →
  • Sally Hogshead
  • Blog, brand identity, Confidence, creativity, Fascinate, how the world sees you, personal brand, Sally Hogshead, Women

Why certain tasks feel awkward (but others are effortless!)

Think for a minute... What’s your LEAST favorite type of communication? For example, do you dislike networking events? Or speaking in front of a crowd? Or explaining the same exact... read more →
  • Sally Hogshead
  • Blog, Dormant Advantage, Fascinate, How To Fascinate, Sally Hogshead

The neuroscience behind infatuation: 7 weird ways your brain loves to be fascinated

Ever been head-over-heels in love? Yes? Then you know the experience of infatuation. As it turns out, there's science behind that lovesick feeling. When you fascinate someone, you have... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, How To Fascinate, Love, Personality Test, Seasonal

How to make someone feel amazingly good about themself

The greatest gift you can give is to show someone else their highest value. Up to now, we’ve been looking at you, and your own highest distinct value. Now,... read more →
  • Sally Hogshead
  • Blog, Dormant Advantage, Fascinate, How To Fascinate, Relationships, Sally Hogshead, Teams, Valentines, Workplace problems

6 little stories about big TV show appearances

Do you love Super Bowl commercials as much as I do? I’ve had the delight of being on national TV six times for segments about Super Bowl commercials. Super Bowl... read more →
  • Sally Hogshead
  • Blog, brand identity, personal brand, Sally Hogshead

7 ways to fascinate in your next meeting

Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you... read more →
  • Sally Hogshead
  • Blog, brand identity, personal brand, Sally Hogshead

12 Instant inspirations for a more fascinating YOU

  For your reading pleasure… my hand-picked collection of a dozen instant inspirations.  Ready… set… go! 12. The greatest value you can add is to become more of yourself.... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, How To Fascinate, Sally Hogshead

9 cool ways to modernize Santa’s personal brand

Fun fact: Santa is the world’s 2nd most recognizable character, right after Mickey Mouse. (Go Santa!) Just for fun, what if we updated Santa’s personal brand for 2020, with... read more →
  • Sally Hogshead
  • Blog, Elf, Holiday, personal brand, Personal brand statement, Sally Hogshead, Seasonal

Your most extraordinary .1%

You probably already know your most attractive feature… Maybe it’s your warm smile, wavy hair, or that mischievous glint in your eye. You probably already know how to dress... read more →
  • Sally Hogshead
  • Blog, Fascinate, game-changing, how the world sees you, How To Fascinate, personal brand, Sally Hogshead

7 fascinating topics for your holiday dinner

Happy almost-Thanksgiving! Want to make your Thanksgiving conversation a little more… fascinating? Here come the 7 Advantages to your rescue. Just for fun, we created this simple guide to... read more →
  • Sally Hogshead
  • 7 Ways, Blog, Family Traditions, Fascinate, Holiday, personal brand, personality types, Sally Hogshead, Thanksgiving

How to crank out a fascinating idea in 60 seconds or less

A trickle of sweat rolls down your cheek. Your mind starts freaking out. The adrenaline surges into turbocharge mode. You need an idea, pronto. The pressure to come up... read more →
  • Sally Hogshead
  • big idea, Blog, Meetings

What high-performing teams do differently

Why do some teams get extraordinary results, while others struggle just to finish mundane tasks? Why do certain teams glide to victory, while others can’t even cross the finish... read more →
  • Sally Hogshead
  • Blog, company branding, Fascinate, How To Fascinate, Sally Hogshead, Workplace problems

What I would say to my younger self

Sally shared the following post on Instagram for her birthday last week.  It was so inspiring, we just had to post it here. Last week I turned 50!... read more →
  • Team Fascinate
  • Blog

My not-so-fascinating life (part II)

A personal story... Last year, I experienced a brutal period of time. 😔 My mom was in the ICU. I lived in airports and hospitals. Didn’t see my kids... read more →
  • Sally Hogshead
  • Blog, clarity, creativity, sabbatical, Sally Hogshead, wellness

Hello, to the Speaker Hall of Fame!

This week I’m celebrating my anniversary. Not my wedding or my work anniversary, but the anniversary of an event that makes my work especially meaningful.   Seven years ago, I... read more →
  • Sally Hogshead
  • Blog, Uncategorized

How to move the world

Who will look at the outermost limits of possibility, and have the courage to see what lies beyond? Who will second-guess the experts, and create a new answer? Who... read more →
  • Sally Hogshead
  • Blog, Fascinate

Lessons from a manila folder

One of my global advertising campaigns was for Harry Winston diamonds. To help the brand reclaim its place atop the jewelry food chain, we enlisted the help of legendary... read more →
  • Sally Hogshead
  • Blog

Who can become more fascinating?

To make a memorable impression in today’s world, you need to go beyond your skills and talents. You need to find the traits that differentiate you from the pack.... read more →
  • Sally Hogshead
  • Blog

Sally’s backseat Uber talk with Ryan Levesque

Sally recently shared a ride to the airport with her good friend Ryan Levesque. She’s pretty excited about what she learned about his brand new book Choose. Ryan uses... read more →
  • Sally Hogshead
  • Blog, Sally Hogshead

Personal branding lessons from Marilyn Monroe’s wet voice

Wind and smoke... Cotton candy... The slow opening and closing of a pink cashmere sweater... Champagne lava... These were a few of the many ways that people have... read more →
  • Sally Hogshead
  • Blog

6 fascinating communication tips from Super Bowl commercials

A note from Sally: As I type this for you, I’m preparing for my next interview about Super Bowl ads. (Woohoo!) Looking back on my previous national appearances,  here's... read more →
  • Sally Hogshead
  • Blog, brand identity, Fascinate, Sally Hogshead

My not-so-fascinating life

A personal note from Sally... September was a brutal month. Probably the worst of my life. Truth be told... since then, I’ve felt kinda anxious and sad. I... read more →
  • Sally Hogshead
  • Blog, Fascinate, Sally Hogshead

Peanut butter is a liquid (and 11 other invaluable travel tips)

When traveling for business, your absolute top responsibility is to be in the best possible mindset for your meeting or presentation. As an author and keynote speaker, I'm on... read more →
  • Sally Hogshead
  • Blog

Ode to Gluten

Just about anything can become fascinating. Our lives become fascinating when we experience them fully, and share our experiences with others. Here's a little poem I wrote about... read more →
  • Sally Hogshead
  • Blog, Fascinate

Kate, It will be a khaki world without you

In 1994, I sat nervously in the office of a legendary New York ad agency. The creative director, Andy, told me that he’d soon be leaving the agency... read more →
  • Sally Hogshead
  • Blog, Current events, Love
Celebrity Matrix

Which celebrities share your communication style?

Whether real or fictional, we have certain expectations when it comes to a famous person's brand. Although we may not know them personally, we have a basic understanding of who they... read more →
  • Sally Hogshead
  • 2015, Blog, Fascinate, How To Fascinate, personal brand, Sally Hogshead

3 Golden rules for getting through your most dreaded tasks

Think for a minute... What’s your LEAST favorite type of communication? For example, do you dislike networking events? Or speaking in front of a crowd? Or explaining the... read more →
  • Sally Hogshead
  • Blog, Dormant Advantage
chair-inspirational

Your Dormant Advantage feels like quicksand

Want to hear Sally explain DORMANT Advantage? Click above to listen to a short audio clip. Here’s a look at how your Dormant Advantage affects the way you... read more →
  • Sally Hogshead
  • Blog, Dormant Advantage
Innovation Dormant

A Dormant Innovation personality produces consistent results

Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
  • Sally Hogshead
  • Blog, Dormant Advantage
Dormant Passion

A Dormant Passion personality is a methodical problem-solver

Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
  • Sally Hogshead
  • Blog, Dormant Advantage
Alert Advantage

A Dormant Alert personality looks at the big picture

Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
  • Sally Hogshead
  • Blog, Dormant Advantage
Dormant Trust

A Dormant Trust personality thrives on variety

Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
  • Sally Hogshead
  • Blog, Dormant Advantage
Prestige Dormant Advantage

A Dormant Prestige personality thrives on collaboration

Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
  • Sally Hogshead
  • Blog, Dormant Advantage
Mystique Dormant

A Dormant Mystique personality tells it like it is

Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
  • Sally Hogshead
  • Blog, Dormant Advantage
Dormant Power

A Dormant Power personality prefers the back seat

Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip. Your DORMANT Advantage is your most exhausting form... read more →
  • Sally Hogshead
  • Blog, Dormant Advantage

Client Connection: Using the Fascination Advantage® in executive training workshops

I’m excited to present a new feature on my blog called Client Connection. Client Connection is a special edition where I highlight a member of the Fascinate community and... read more →
  • Sally Hogshead
  • Blog

How to get noticed in a sea of 467 million

You know those notifications you get from LinkedIn? The ones that tell you, “Hey! Someone’s looking at you!" No matter how often it happens, I still get a little... read more →
  • Sally Hogshead
  • Blog, Confidence, job search, Marketing, personal brand, Personal brand statement, Personality Test

How to apply your Fascination Advantage

In a distracted and competitive world, you must captivate your audience's attention. Every time you write an email, leave a voicemail, or speak up in a meeting or... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, How To Fascinate, personal brand, Personal brand statement, Personality Profile, Personality Test

The decade’s most fascinating brand: #MeToo

In October of last year, 13 million stories were shared with just 2 words… #MeToo. In celebration of International Women's Day, and Women's History Month, this is an... read more →
  • Sally Hogshead
  • Blog, Confidence, game-changing, Leadership confidence, Sally Hogshead

5 Surprising Marketing Moves From Elon Musk That Are Actually Brilliant

Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here's how to apply them to your own brand. Not... read more →
  • Sally Hogshead
  • Blog, company branding, game-changing, High performers, Leadership confidence, Marketing

Science Explains Obsession With the Kardashians, Oprah, and Elon Musk (and How Your Business Can Use It)

Neuroscience explains why we're fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we... read more →
  • Sally Hogshead
  • Blog, brand identity, Confidence, High performers, How To Fascinate, personal brand, Personality archetypes, personality types

In a world of MSG, be umami: How to be authentically fascinating

How can you be your authentic self and stand out in such a competitive world? You may think you need to be louder, brasher, or more outrageous than the... read more →
  • Sally Hogshead
  • Blog, Confidence, Fascinate, how the world sees you, personal brand, Personality archetypes
The Old Guard

Double Trouble for Trust: the security blanket becomes a wet blanket

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, Fascinate, game-changing, How To Fascinate, Workplace problems
The Anarchy

Double Trouble for Innovation: Creativity becomes anarchy

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, brand identity, Confidence, Fascinate, game-changing, how the world sees you, Personality Test

Your fascination “language"

No matter how you communicate, you must learn how it’s being perceived by others. In order to communicate, you must learn how you communicate. Whether you are... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, How To Fascinate, Sally Hogshead
The Control Freak

Double Trouble for Alert: The Control Freak

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, Confidence, how the world sees you, How To Fascinate, Personality Test, personality types
The Imperial

Double Trouble for Prestige: When arrogance takes over

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Personality archetypes, Personality Profile, personality types
The Deadbolt

Double Trouble for Mystique: Closing off communication

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Personality Profile, Personality Test
The Drama

Double Trouble for Passion: Drama, drama, drama!

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, personal brand, Personality Test
The Aggressor

Double Trouble for Power: from authority figure to Aggressor

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Uncategorized
Fascinate Matrix Double Troubles

Your personality's dark side: Double Troubles

  Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed,... read more →
  • Sally Hogshead
  • Blog, how the world sees you, How To Fascinate, Personality archetypes, Personality Profile, Personality Test, personality types
Discover How You Fascinate

How to protect your most innovative ideas

Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below,... read more →
  • Sally Hogshead
  • Blog, brand identity, Business meeting leadership, company branding, Fascinate, game-changing, High performers, Leadership confidence, Meetings, sell
Discover How You Fascinate

Elon Musk's response to devastated Puerto Rico was a genius lesson in branding

"When I was in college, I wanted to be involved in things that would change the world." Elon Musk may have said those words decades ago, but perhaps never... read more →
  • Sally Hogshead
  • Blog, brand identity, game-changing, sell
Discover How You Fascinate

Your personality’s greatest strength is also your greatest weakness

Do you know how the world sees you? Do people see you as engaging and motivating? Strategic and analytical? Stable and comforting? Or something else entirely? Whichever qualities help... read more →
  • Sally Hogshead
  • Blog, Business meeting leadership, Confidence, Leadership confidence, personality types

Is your unbalanced team affecting performance and morale?

Can you have too much of a good thing? If all the members of your group share a very high concentration of one Primary Advantage, problems can arise.... read more →
  • Sally Hogshead
  • Blog, Personality Test

How do you fascinate? The Alert personality protects the details.

[minti_newdivider... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Personality Test

How do you fascinate? The Mystique personality listens with care.

Mystique personalities fascinate others with their unusual ability to filter what they communicate. They thoughtfully edit their ideas and opinions, selectively choosing what to reveal and... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Personality Test

How do you fascinate? The Trust personality builds loyalty.

Garnering respect and maintaining loyalty through dependability, Trust personalities provide normalcy and comfort in chaotic environments. They carefully pay attention to detail, reinforcing consistency between expectations they... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Personality Test

How do you fascinate? The Prestige personality sets the standard.

[vc_column_inner... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Personality Test

How do you fascinate? The Power personality leads with authority.

Power personalities are natural leaders who are driven to identify goals and attain them. Notoriously high achievers, they are self-assured individuals, who earn the respect of... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Personality Test

How do you fascinate? The Passion personality connects with emotion.

Passion personalities rapidly make emotional connections with others, especially customers and co-workers. They are approachable, and, even in positions of authority, are known for an unintimidating... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Personality Test

How do you fascinate? The Innovation personality thinks creatively.

Innovation personalities are unconventional thinkers who can generate ideas that earn attention. By strategically applying their talent for creativity, they quickly solve problems with fresh and... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Personality Test

Your 6 crucial communication traits

What exactly makes people like you? Or respect you? Or pay more to work with you? It’s simple: You need to become so essential that you’re irreplaceable. Once you’re distinct... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, personal brand, Sally Hogshead

3 key words to describe YOU, at your most fascinating

How do other people describe you? More to the point – how do they RAVE about you? I spent the first half of my career writing ads for some of... read more →
  • Sally Hogshead
  • Blog, personal brand, Personality Test

5 ways to make a brilliant first impression

What kind of impression do you make? Do people remember you, and want to connect with you? Or will your business card become just a piece of clutter? Your influence... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personal brand

Wellsprings and quicksand: How to identify your areas of performance

Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “ugghhh” feeling when you remember it. Here’s the... read more →
  • Sally Hogshead
  • Blog, Employee engagement, how the world sees you, How To Fascinate

How to be 34% more confident (and fascinating!) in meetings

Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice, and all eyes turn to you. Suddenly you realize... ...everyone... read more →
  • Sally Hogshead
  • Blog, Business meeting leadership, High performers, Leadership confidence

7 Ways to turn any meeting into a fascinating experience

In a crowded, busy, distracted world… how can you design an experience that your audience will never forget? How can you inspire even the most jaded audiences? It’s tough to... read more →
  • Sally Hogshead
  • big idea, Blog, Fascinate, Meetings

My holiday gift… because YOU are fascinating!

You know the Elf on the Shelf, right? He's Santa's naughty little helper. This year, the Elf on the Shelf has a new gift for you. (When my team... read more →
  • Sally Hogshead
  • Blog, Elf

Why did I frame this menu?

Years ago, I created this menu as a gift for my mom and dad. I thought you might enjoy a peek into our family tradition...   Every year since I... read more →
  • Sally Hogshead
  • Blog, Family Traditions, Thanksgiving

Fast Casual Summit: Why being different is better for your brand

This article appears on the Fast Casual site written by Shelly Whitehead. Originally posted on October 11th, 2016 Be different. It's not something you hear a lot. In fact,... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Sally Hogshead

3 ninja tricks for business travel (to be your most fascinating!)

Hello from the airport! As I type this, I’m headed home after a few weeks of crisscrossing the country. On my adventures, I learned a few new ninja moves... read more →
  • Sally Hogshead
  • Blog, Sally Hogshead, Travel Tips

Three things brands can teach you

Listen to Sally Hogshead explain how to build your own personal brand based on her experience in advertising. Global brands recognize that differences matter more than strengths. How can this... read more →
  • Sally Hogshead
  • Blog, Personal Branding Freebies, Personality archetypes

Why you need instant influence

One hundred years ago, the average attention span was 20 minutes long. It was estimated that the attention span grew one minute for each year of age, up to the... read more →
  • Sally Hogshead
  • Blog, Personal Branding Freebies, Personality Profile

Find your personal brand's specialty

When you unlock your Fascinate® Archetype, you discover your most valuable communication traits and how to use those in every interaction, so that people remember you, want to buy from,... read more →
  • Sally Hogshead
  • Blog, personal brand, Personal Branding Freebies

Harvey Mackay: Branding should be fascinating

This article appears on The Des Moines Register site written by Harvey Mackay. Originally posted on September 7th, 2016 “You can’t stand out if you’re trying to blend in.” That’s... read more →
  • Sally Hogshead
  • Uncategorized

Don't be human spam: Using your personal brand

What's the difference between someone who adds value and someone who takes up space? Watch Sally Hogshead describe how to not be spam, and add value. TWEETABLES: When you're adding... read more →
  • Sally Hogshead
  • Blog, Employee motivation

Words that can change your life

It happened 5 years ago, on a winter morning. My husband and I walked past Barnes & Noble on 5th Avenue in NYC. He said to me... “Imagine your book... read more →
  • Sally Hogshead
  • How To Fascinate, Personality Test, Sally Hogshead, Uncategorized

Identifying Team Members

Imagine a team of seven. They are all about as different as seven people can be. Using the Fascination Advantage System, let's see how they communicate and identify how they... read more →
  • Sally Hogshead
  • Blog, Employee engagement, Personal Branding Freebies, Personality Test

7 Ways to fascinate in your meetings

Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you realize...... read more →
  • Sally Hogshead
  • Blog, personality types, Uncategorized

Build Your Brand with 'Fascination'

Marketing adds fascination to a brand, which in turn adds value. When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, personality types, Uncategorized

How fascination is a brand’s trump card

This article appears in the Monday Morning Manager of The Globe and Mail publication written by Harvey Schachter. Originally posted on June 19th, 2016 Sally Hogshead was working as a... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Uncategorized

Orlando pain, from a mother

I’m not a news anchor or politician or therapist. I'm not qualified to report on why this horrific Orlando shooting happened, or what to do about it. I’m just a... read more →
  • Sally Hogshead
  • Blog, OrlandoStrong, WeAreOrlando

21 juicy ideas for fascinating content

Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content.... read more →
  • Sally Hogshead
  • Blog, how the world sees you, personal brand, Sally Hogshead

Personal Brand Statement Examples

Just like how brands have slogans that immediately define their value, your personal brand can also describe itself. What words immediately convey your value? If you're having some trouble finding... read more →
  • Sally Hogshead
  • Blog, Personal brand statement

11 inspirations to get unstuck, and feel fascinated again

Ever feel stuck? Too burned out or discouraged to move forward? Ever felt mad at yourself for not making progress, but at the same time, not sure why? Yeah. I... read more →
  • Sally Hogshead
  • Blog, Fascinate, Sally Hogshead, Uncategorized

The 5 secret verbs of selling

If you have taken the Fascination Personality Test, you know how you communicate at your highest value. But what sort of results should you be trying to get from your... read more →
  • Sally Hogshead
  • Blog, Personal Branding Freebies, Personality Profile

FASCINATE is a New York Times Bestseller!

You know those moments when you get a piece of news that’s so good it almost takes your breath away? This is one of mine. I just found out it’s... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, Sally Hogshead

How mothers make us fascinating

A thought for you... What could be more fascinating than love and family? We created this video for you, to share and celebrate every kind of mother. If you are... read more →
  • Sally Hogshead
  • Blog, Fascinate, Sally Hogshead, Uncategorized

Fascinate, Revised and Updated: Your free excerpt

I’m giving you something I’m sorta kinda maybe not supposed to. It’s a secret excerpt from my new book, Fascinate: How to Make Your Brand Impossible to Resist. Why can... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead

Is Fascinate a little TOO fascinating?

Yesterday, Fascinate officially went on sale. Yay! Within a few hours, Amazon had already sold out. You’re awesome… but maybe too much so? You just out-smarted Amazon. I’m incredibly grateful... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead, Uncategorized

How to fascinate with Innovation

Weird question: Could you ever imagine buying dinosaur food? How about the world’s most expensive dinosaur food? (Sounds crazy, right?) Here’s a LITTLE video with a BIG lesson about how... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead, Uncategorized

The ROI of your personal brand

In a competitive environment the most fascinating option always wins. If you don't have the biggest budget you have a choice. Be fascinating, or outspend the competition. But what's the... read more →
  • Sally Hogshead
  • Blog, personal brand, Personal Branding Freebies

Your personal brand is the ultimate differentiator

The more crowded an environment is, the less strengths matter. They become a commodity. What does matter is how you are different and the personal brand you develop around it.... read more →
  • Sally Hogshead
  • Blog, personal brand

9 instant inspirations for writing to fascinate

Okay. I’ll be honest. This sentence isn’t great. Neither is this sentence. Why? Because I have writer’s block. Every author needs inspiration. Including you. You might not think of yourself... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead

This just happened... My new FASCINATE book is on the way

They're here! The galleys for my book, FASCINATE! Do you know what a "galley" is? A galley is an advanced reader's edition of a book, printed only once. Ever. Galleys... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead

How to avoid an epic fail: Balance your communication

In some situations, you shine. You’re inspired, confident, and in the groove. Those moments highlight YOU, at your best. But then, in other situations... well, it's not so good.... read more →
  • Sally Hogshead
  • Blog, personal brand, personality types, Uncategorized

How to be more fascinating in social media

Expand your reach with strategic social media. Find out what’s going on in someone’s world, what they’re thinking about, and build a connection by supporting them. Here’s how to construct... read more →
  • Sally Hogshead
  • Blog, personal brand

7 ways to ring in a fascinating new year

Cheers! To celebrate the closing moments of 2015, we have a few ways to make your New Year’s Eve more festive and fascinating. TWEET THIS: 7 ways to ring... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, Sally Hogshead

Your most valuable qualities

You have a few key qualities that make you irresistible. But they might not be the qualities you’d think they are.) These qualities are why people like you, listen to... read more →
  • Sally Hogshead
  • 2015, Blog, Fascinate, How To Fascinate, personal brand, Sally Hogshead

Want to fascinate? Unlearn boring.

You don’t learn how to be fascinating. You unlearn boring. Do you remember yourself as a kid? Before you learned how to be boring? My son Asher is eleven years... read more →
  • Sally Hogshead
  • 2015, Blog, Fascinate, How To Fascinate, Sally Hogshead

Agony and ecstasy: a day in the life of an author

Have you ever felt the agony of the creative process? Or the struggle of trying to breakthrough a big idea? You're not alone. Come, take a peek inside the... read more →
  • Sally Hogshead
  • 2015, Blog, Fascinate, how the world sees you, How To Fascinate, Sally Hogshead

Your little zone of genius

Your DNA is 99.9% the same as everyone else’s. The teeny, tiny .1% that’s different is your distinct value. It describes the best of how the world sees you,... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, How To Fascinate, Sally Hogshead

The 9-second pregnancy (for mothers everywhere)

If you are alive today, someone went to unreasonable lengths to carry you, birth you, and watch over you. And she didn’t do it so you could grow up... read more →
  • Sally Hogshead
  • Blog, Fascinate, Sally Hogshead

The magical bubble parade

I had a magical customer experience. My son Asher had minor surgery. Everything turned out just fine, but ahead of time he was a little nervous. Specifically, he was concerned... read more →
  • Sally Hogshead
  • 2015, Blog, brand identity, company branding, Fascinate, How To Fascinate, Sally Hogshead

What fascinates YOU?

Hello my friends! As I write this, I’m on a crazy deadline. My book, Fascinate, is going to be republished soon. I’m looking for a whole crop of new examples... read more →
  • Sally Hogshead
  • 2015, Blog, brand identity, company branding, Fascinate, How To Fascinate, Sally Hogshead

Is your personality worth more than J-Lo's booty?

Legendary singer Bruce Springsteen wouldn’t be quite as fascinating without his gravelly-voice. So just in case he got laryngitis…he insured his voice for $6 million. Liberace and Rolling Stone... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, personal brand

The Kiss of Death in Social Media

Okay, friends, let’s talk. Are you… boring? Like, ugh, really boring. Instant narcolepsy. I don’t mean you, personally. I mean your social media. Here’s the BAD news: In a... read more →
  • Sally Hogshead
  • Blog, personality types, Uncategorized

Why developing Advantages beats working on weaknesses

As the marketplace becomes more crowded, Advantages become more valuable than strengths. As the world becomes more distracted, branding becomes more important than psychology… Advantages, not strengths. Branding, not psychology. We... read more →
  • Sally Hogshead
  • 2015, Blog, Fascinate, How To Fascinate, personal brand

Five ways to fascinate in one-on-one sales

Here are five ways to be more fascinating when you’re doing one-on-one sales: In person, over the phone – any time you need to harness those first nine seconds Ask... read more →
  • Sally Hogshead
  • Blog, personal brand, Personal Branding Freebies, Personality Test

12 Inspirations for your Business

To become more successful, you don’t have to change who you are. You have to become more of who you are, so you can create better relationships, grow your business,... read more →
  • Sally Hogshead
  • Blog, how the world sees you, How To Fascinate, Sally Hogshead

How to know if your job is energizing (or just draining you)

Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “uuuugh” feeling when you remember it.  Here’s the... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, Sally Hogshead

The How To Fascinate® Library

Welcome to the How To Fascinate library of terms. This is a resource for you to find up-to-date knowledge on all you need to know. Advantage: The way in... read more →
  • Sally Hogshead
  • Blog, how the world sees you, How To Fascinate, Sally Hogshead

The #1 resource to write marketing copy perfect for YOU

We’ve all been there… Struggling to find the right words to describe how we add value. You need your marketing to sell your ideas and your ability to solve customer... read more →
  • Sally Hogshead
  • Blog, personal brand, personality types, Sally Hogshead

How to keep them fascinated as a content marketer

* This interview is originally from New Rainmaker by Brian Clark Keep Them Fascinated: How to Discover Your Winning Difference as a Content Marketer You hear over and over that... read more →
  • Sally Hogshead
  • Blog, personal brand, personality types, Sally Hogshead

Michael Stanier interviews Sally Hogshead

* This article was originally published at www.boxofcrayons.biz "Sally’s book gives great insight about who you are and what you do, and offers practical tips on how to apply that... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, Sally Hogshead

Get the scoop on How the World Sees You

  Curious to know what people are saying about How the World Sees You? Check out these blog posts, interviews and podcasts to find out why you should pick up... read more →
  • Sally Hogshead
  • Blog, how the world sees you, personal brand, Sally Hogshead

Do you speak the language of relationship?

This is an excerpt on the Passion Advantage, from best-selling book, How The World Sees You. To get a thorough look into what makes these personalities tick, how they contribute in... read more →
  • Sally Hogshead
  • Blog, how the world sees you, personal brand, personality types, Sally Hogshead

800ceoread reviews How The World Sees You

* This review was originally published at www.800ceoread.com, written by Jack Covert The massive amount of research that went into Sally Hogshead’s new book,How the World Sees You, is staggering. For... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, How To Fascinate, Sally Hogshead

How do you captivate your entire email list?

You fascinate them.  Here’s a juicy little case study for you… Over the past two decades of research on communication, I found that there are seven different ways to communicate... read more →
  • Sally Hogshead
  • Blog, how the world sees you, personal brand, Sally Hogshead

Today is the day! How the World Sees You is in stores now

Today is the day! How the World Sees You is officially in stores now. This is an incredibly proud day for Team Fascinate.  We know you are busy (hopefully prepping... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, Sally Hogshead

The story of the Fascinate System

In any distracted or competitive situation, you must compete for attention. Every time you write an email, or leave a voicemail, or make a speech, you compete with a thousand... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, Sally Hogshead

Quick tips for a great interview with Sally Hogshead

It's almost time. Are you ready? Sally Hogshead's new book, How the World Sees You, is less than a month away from publication. To gear up for this momentous... read more →
  • Sally Hogshead
  • Blog, how the world sees you, How To Fascinate, Sally Hogshead

The Secret to Career Success Is Knowing Your Fascination Advantage

* This article was originally published at www.Entrepreneur.com, written by Laura Entis “You don’t want to change who you are,” Sally Hogshead tells a rapt audience at the C-Suite... read more →
  • Sally Hogshead
  • Blog, how the world sees you, personal brand, Sally Hogshead

Do you know how the world sees you?

Let’s say you think you’re funny. As far as you’re concerned, a sense of humor is one of your best traits. There’s just one problem: Nobody else thinks you’re funny.... read more →
  • Sally Hogshead
  • Blog, how the world sees you, personal brand, Sally Hogshead

What does it take to be an entrepreneur?

After college, I discovered the field of advertising and instantly fell head over heels. My personality felt custom-built for this profession: the creativity, the hallway brainstorming, the opportunity to create... read more →
  • Sally Hogshead
  • Blog, personal brand, personality types, Sally Hogshead

2 simple tips for hiring your next employee

Recently one of our associates asked a question:  “I need to hire a new assistant. How do I know who I should hire?” You’ve probably dealt with this same question... read more →
  • Sally Hogshead
  • Blog, personal brand, personality types, Sally Hogshead

My #1 tip to fascinate thousands of people at a time

Ever felt nervous before a huge presentation? Earlier this week I spoke to over 4,000 business leaders. During my rehearsal the day before, I filmed this impromptu video for you,... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, Sally Hogshead

The baby is almost born

Five minutes ago, I got the most amazing delivery. I knew I had to share with you right now. Take a look...   Click here to watch Sally's reaction To... read more →
  • Sally Hogshead
  • Blog, how the world sees you, How To Fascinate, Sally Hogshead

Introducing the 3 best things about YOU

Your personality has 3 top qualities.  These 3 words describe what makes you different. They summarize how you are most likely to add value. This is what makes you fascinating... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, personality types, Sally Hogshead

How to make a brilliant first impression at a conference

  What kind of impression do you make? Do people remember you, and want to connect with you? Or will your business card become just a piece of clutter? Your... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personal brand

The car wreck, the scar, and how I lost my smile

 That car accident might have taken my smile for a time, but it gave me my life’s work. I regained consciousness to blinding lights on the operating room table.... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, Sally Hogshead

When Mystique has the upper hand

In certain situations, personalities with Mystique have a certain advantage. They think before speaking. They observe. They watch. Mystique is the language of listening. These communicators edit what they... read more →
  • Sally Hogshead
  • Blog, Fascinate, personal brand, personality types

6 fascinating tips you can learn from Super Bowl commercials

Right now, as I type this, I’m prepping for a segment on ABC’s “LIVE with Kelly and Michael” show. Want a sneak peek? I’ll be giving an insider scoop... read more →
  • Sally Hogshead
  • 2014, Blog, brand identity, Fascinate, Sally Hogshead

Avoid Being Human Spam

Spam is usually something that clutters our inboxes with ads for fake Rolex watches. But the principles of spam apply to ALL communication: every meeting, every phone call, every comment... read more →
  • Sally Hogshead
  • Blog, personal brand, personality types, Sally Hogshead

Naughty is Fascinating

  Do you know the Elf on the Shelf? He's Santa's naughty little helper. We caught the Elf on the Shelf provoking some mischief, here in this video for you. What... read more →
  • Sally Hogshead
  • Blog, Sally Hogshead

7 Ways to Overcome Failure

True story…  The moment I walked on stage for a recent big speech, my microphone died. No sound. Yikes. How can you over-deliver for your client if the audience can’t... read more →
  • Sally Hogshead
  • Blog, personality types, Sally Hogshead

7 Ways To Solve A Conflict With Your Team

You’ve probably experienced that tense moment when conflict arises… when furious glances dart across the conference table, or screaming matches erupt in the hallway. (Awkward!)  Yet, conflict can be a... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personality types

How To Sell A Creative Idea

We’ve all had that cringe-worthy board room feeling. Your heart is pounding. Your palms are clammy and your mouth is dry. It’s time to pitch your big idea, and... read more →
  • Sally Hogshead
  • Blog, personality types

How to Make a Valuable First Impression

Have you ever experienced love at first sight? You were enamored. You were captivated.  You hung on every word, and everything about him or her was wonderful. Everyone who came... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, personality types

Fascination happens deep within the brain

You know this feeling... It’s when you’re reading a book, and you’re so consumed that you don’t notice time going by because you’re so immersed. When researchers look at... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personality types

How to let your personality shine on social media

You are already fascinating. That’s a fact. But, are you allowing your natural, authentic personality to shine through on social media? Hmm. Maybe not. A lot of fascinating people... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personal brand, personality types

High performers, not headaches

A lot of times when I talk with business owners, entrepreneurs and leaders within companies, the qualities that help them succeed, are very different from the qualities of their... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, Workplace problems

7 Tips on how to stop sending boring business emails

How many emails did you receive today? Dozens? Hundreds? (Too many, right?) Even emails from co-workers can feel like spam. Your emails don’t have to get deleted. You can write... read more →
  • Sally Hogshead
  • Blog, Fascinate, personality types, Sally Hogshead

7 Ways to motivate your team

Ever wanted your team to get motivated… pronto? Let’s say you’ve got a big deadline coming up. The pressure is on… you HAVE TO deliver the goods. But the amount... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personality types, Sally Hogshead, Workplace problems

7 Simple tips for closing a sale

Ever wanted someone to take action… pronto? For instance, let’s say you’re meeting a potential client. You’ve already met this guy a few times. You’re ready to make the... read more →
  • Sally Hogshead
  • Blog, personality types

Are you adding value? Or taking up space?

Every time you communicate, you’re doing one of two things: You’re adding value… You’re taking up space.  If you’re taking up space, you’re in trouble. You’re not contributing. You’re... read more →
  • Sally Hogshead
  • Blog, personal brand, personality types

I just had a fascinating customer experience!

My son Asher just had minor surgery. Everything turned out just fine, but ahead of time he was a little nervous. Specifically, he was concerned about being wheeled away... read more →
  • Sally Hogshead
  • Blog, brand identity, Fascinate, How To Fascinate

So you think you’re funny. Hmm. Let’s see.

Let’s say that you think you’re funny. As far as you’re concerned, a sense of humor is one of your core strengths. There’s just one problem: Nobody else thinks... read more →
  • Sally Hogshead
  • Blog, personal brand, Sally Hogshead

How to be Powerful

Powerful people have a strong point of view. They lead with clear direction. Are you powerful? If you want to be perceived as a leader, you must establish a... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Sally Hogshead

THE 6 GOLD HALLMARKS: How to measure if you are fascinating

Is your company fascinating? Are you? Here at Fascinate, we use six criteria to evaluate clients. Here, we're sharing an abbreviated version of our master tool. Think about yourself, and... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead

What Happened to LUST and VICE?

In the book FascinateL Your 7 Triggers to Persuasion and Captivation, Sally Hogshead outlined the same seven triggers that the Fascinate System, and the premise of her 2014 book How... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personality types, Sally Hogshead
Mystique-Type-Personality-Test

Your team's intelligent, strategic thinkers might be MYSTIQUE personalities

The majority of an iceberg lies below the surface. The same is true with some people. Their personality strengths wait just below the surface. Personalities with primary MYSTIQUE Advantage reveal... read more →
  • Sally Hogshead
  • Blog, Fascinate, personality types

The First 9 Seconds

We live in an always-buzzing world, pulled in all directions—by shiny objects, constant chatter, loud images, and text alerts. Your brain travels through the world like... read more →
  • Sally Hogshead
  • Blog, Fascinate, How To Fascinate, personality types, Sally Hogshead

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  • An introvert’s guide to feeling more fascinating








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