If you’ve ever struggled to find the best words to describe yourself and what to do when meeting someone new…

Discover how you can instantly fascinate everyone you meet, stand out from the crowd and effortlessly convey your highest value with just 2 powerful words!

How to use your own Personal Brand and Anthem to get the connections,
relationships and opportunities you’ve always wanted

You only have 7 seconds…

According to the Harvard Study of Communications, it only takes seven seconds for someone to form a lasting opinion of you…

They also found that on average, it takes meeting that same person seven more times to change that first impression that you made on them.

How many words can you really say in seven seconds?

“Hi there, it’s so nice to meet you. My name’s Sally.”

Just saying that takes about four seconds.

What else could we possibly say in the next three seconds that’s going to make an overwhelmingly positive first impression and convey the unique value you can provide?


Open the doors to opportunities and connections unavailable to you…until now

Being Fascinating is the key to being memorable…

Especially in a crowded marketplace where being different matters more than your strengths, skills and experience.

Hi! My name is Sally Hogshead and this is the reason I built the How to Fascinate® personality test… to help you easily discover your Fascination Advantage®.

More than one million participants have taken the Fascination Advantage assessment, and based on our extensive research, we know there are 49 unique personality Archetypes.

Each personality Archetype has a Primary Advantage. Your Primary Advantage is what makes you persuasive and captivating.

Think of it as your personality’s natural superpower.

When you communicate using your Advantage, you instantly gain attention, and ultimately earn more income.
Your Fascination Advantage is also the key to developing your Personal Brand and Anthem.

Your Anthem is your stake in the ground. It’s a concise and powerful phrase that instantly positions you as a valuable person and the leader in your field.

WHAT PEOPLE SAY ABOUT THE impact of the Fascinate System for Teams:



The Right Words to Get You Noticed and Heard

So you make a powerful and lasting first impression that generates curiosity and interest and makes people want to work with you.


A Powerful Tagline That Makes You Memorable

Based on your unique personality and what you do best. Scientifically proven to be accurate and validated by over one million participants


Rock-Solid Confidence to Approach Anyone

Even if you’re shy or uncomfortable in social settings. When you know exactly what to say, the anxiety vanishes.


A Laser-Focused Headline and Positioning

So you make a positive impact in all your communications such as your social media profile, bio, resume, or website.


Creating an Anthem on your own and picking the best words to accurately communicate your YOU-nique value and personality can be a daunting task.

But don’t worry, I’m going to make it super easy for you…

After years of teaching the process to some of the biggest corporations in the world like AT&T and California Pizza Kitchen along with over 10,235 professionals in every industry you can think of, I’ve perfected the process of designing your personal brand and crafting your Anthem.

With my Ultimate Personal Brand Playbook you’ll get:

  • The Ultimate Personal Brand Training Series – Detailed training videos, audios and emails from me where I’ll walk you step by step through each workbook to help your unique and powerful anthem and my best tips and strategies for instantly putting it to work in your business and personal life.
  • The Ultimate Personal Brand Formula Workbooks – My step-by-step process for crafting the perfect 2 word Anthem to uniquely describe you. You’ll never again struggle to communicate the value you provide, make yourself memorable and position yourself as the obvious choice to potential clients or employers.

As well as these VALUABLE BONUSES

  • Developing Your Perfect Anthem with Sally Hogshead – In this 30-minute video, watch as Sally coaches three very different individuals to uncover the precise ways they each add value. Use these coaching tactics as you progress through the Ultimate Personal Brand Playbook and develop or refine your own special Anthem. (a $49 Value)
  • The Ultimate LinkedIn Profile – Create the ultimate LinkedIn Profile that will generate more leads and interest and allow you to amplify your value and positioning.
    (a $49 Value)
  • The Ultimate Pitch Openers – Proven ways to start a conversation with anyone (especially influencers)! This tool will help you craft the perfect opener so you’ll stand out from the crowd and have the confidence you need to approach anyone in a truly fascinating way that instantly grabs their attention and makes them want to know more about you. (a $49 Value)



Like you, I love helping people and there is nothing I’d love more than to see you succeed and achieve your highest potential.

I’m on a mission to make sure you’re properly positioned to have your best year ever.

I want to make it as easy as possible for you to start designing your personal brand and developing your Anthem today.

So when you grab the Ultimate Personal Brand Playbook TODAY, you will also get all of the above bonuses for just $697!



I’m so confident you’ll agree that having and using your Anthem is the most powerful personal branding process you’ve ever experienced and will have a dramatic impact on your career and quality of life.


Q. Will it work for me?

If you’re currently listening to an internal monologue that’s looping over and over and sounding a little like this: “Will it work? Is it the right program for me? How is this really different from everything else I’ve tried?” it’s time for a breather.

The investment you’re about to make is really an investment in you: in your self-belief, mindset and your potential.

I can’t categorically promise that this program will work for you or the level of results you will get – only you have control over that. What I can promise is that, what I teach in this program has worked for the thousands of people I’ve taught this to. What did they all have in common? They committed fully, invested the necessary time and energy and actively started using their Anthem consistently in their daily life. And I know you can do that too!

Q. When does the training start?

We know you’re busy that’s why we give you INSTANT & UNLIMITED ACCESS to the training so you can learn at your own pace and on your own time. Each module is there for you when you’re ready for it.

Q. I'm really busy. How much time will I have to invest to get results?

That’s totally up to you. You could work through the program in a day, a week or possibly longer if you’re super busy. But here’s the real truth: in order to have what you desire tomorrow, you have to commit to taking action today.

Q. Do I get access to the entire program at once?

Yes. You’ll get instant access to our online training portal and can get started right away. You’ll have full access to everything you need.

Q. I'm just not sure I’m ready to make the investment...

We totally get how investing in yourself can feel challenging, especially if you’ve already invested a decent amount of money in your business already. And when you’re still waiting to see a return on the money you’ve already spent, it’s hard to see something and know it could make a massive difference if only the money issue wasn’t in the way.

But here’s the thing.

Having a powerful and fascinating Anthem will produce immediate and dramatic results resulting in more opportunities and more income. I guarantee it will impact your life in more ways than you thought possible.

Just think of all the money you’ve already invested in programs, courses and coaching sessions that haven’t yet given you what you really need: to feel confident that you know the best way to uniquely position and promote yourself to anyone you meet.

Q. Will the Ultimate Personal Brand Playbook be offered again?

Yes and No. This is an exclusive limited time offer only for a select group of our subscribers and contains special bonuses that are not normally included in the program.

This is also the lowest price you’ll ever see on this program and it will only be offered for a limited time so now is the best time to enroll. Remember, you have nothing to lose. I’m taking all the risk.

Q. What if I find the program just isn't for me? Can I get a refund?


However I know that if you implement what you learn in this program you’ll be blown away with the quality and thoroughness and the massive impact you have on people you meet from this point forward.

These are the tried and tested strategies that I’ve used with both entrepreneurs and the biggest companies in the world so I’m confident they’ll work for you as well.

But if it doesn’t meet your expectations in any, simply send us an email to [email protected] within 30 days and we’ll instantly refund your money.


We want you to feel secure in your decision to join our community.

It really matters to us that the Ultimate Personal Brand Playbook is a great fit for you so we want to make sure you have all the information you need to make your decision. Need to know more about the modules, content or just need to ask a question? Contact us >>here<< and we’ll get back to you in 24 hours or less.