Take The Test

learn how the world sees you

In JUST 5 minutes, discover your most impressive and influential traits

Your communication style has specific advantages. Once you identify and unlock their potential, people will listen to you, remember you, and take action on what you say.

USED BY:

Instinctive is better than better

Unlike ordinary personality tests, we pinpoint your qualities that others perceive as intensely valuable.

I AM
PASSION

Expressive
Intuitive
Engaging

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Pioneering is better than better

Unlike ordinary personality tests, we pinpoint your qualities that others perceive as intensely valuable.

I AM
INNOVATION

Creative
Visionary
Entrepreneurial

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Ambitious is better than better

Unlike ordinary personality tests, we pinpoint your qualities that others perceive as intensely valuable.

I AM
POWER

Confident
Goal-Oriented
Decisive

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Qualified is better than better

Unlike ordinary personality tests, we pinpoint your qualities that others perceive as intensely valuable.

I AM
PRESTIGE

Ambitious
Results-Oriented
Respected

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Prepared is better than better

Unlike ordinary personality tests, we pinpoint your qualities that others perceive as intensely valuable.

I AM
TRUST

Stable
Dependable
Familiar

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Self-sufficient is better than better

Unlike ordinary personality tests, we pinpoint your qualities that others perceive as intensely valuable.

I AM
MYSTIQUE

Independent
Logical
Observant

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Perceptive is better than better

Unlike ordinary personality tests, we pinpoint your qualities that others perceive as intensely valuable.

I AM
ALERT

Proactive
Organized
Detailed

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What is the fascinate test?

  • The world’s first methodology to scientifically measure your personal brand
  • Rather than measuring how you see the world, this measures how the world sees you
  • Rooted in branding (instead of psychology) with insider principles of the world’s most respected brands
  • Based on research with over one million professionals
  • Taught in prestigious academic institutions such as Stanford University, Duke University, NYU, and the UCLA School of Management

STOP MEASURING STRENGTHS

If you’ve taken other “personality tests”, you probably already know your strengths. But in today’s crowded and competitive market, strengths are a commodity. Today you must know… what makes you different? But how do you find out exactly what other people think makes you unique, different and valuable?

There’s only one way…

DETERMINE YOUR FASCINATE ADVANTAGE

how it works

Our system combines the science of human behavior with the innovation of branding.

1

define your value

The Fascinate® system is like a focus group for YOU, identifying what others see as your most valuable qualities.

2

differentiate yourself

Fine-tune your understanding of what makes you different and develop a more precise ability to predict how you will be perceived by others.

3

grow your brand

Today, the most fascinating people, and ideas, and companies will triumph. The Fascinate system can show you how to harness this crucial form of persuasion.

“WHY DO I NEED TO BE FASCINATING?”

Higher salaries, better leads, and stronger relationships.

Elevated prices to better clients for greater revenue.

More admiration, deeper trust, and longer loyalty.

Louder buzz, more followers, shared ideas.

More confidence, greater success, more independence.

(Oh, and our research proves fascinating people are happier).

Inside the fascinate System

SEVEN advantages

There are seven different ways of communicating, we call them Advantages. You could use any of the seven Advantages, but there’s going to be one that’s most effective for you: your primary Advantage. This is the way in which you most effortlessly and effectively communicate, and it’s your most persuasive means of communication.

Innovation
the language of creativity
  • Creative
  • Visionary
  • ENTREPRENEURIAL
Innovation personalities speak the language of creativity. And it’s that creativity that gives them an advantage when old solutions don’t work anymore. People who tap into Innovation embrace opportunities for change and exploration. They love to be able to find a new path, something different from the status quo. Irreverent and entrepreneurial, they encourage others to break habits and to try new products and fresh ideas. They prefer reimagining something from the ground up rather than tweaking existing ideas.
Passion
The Language Of Relationships
  • Expressive
  • Intuitive
  • Engaging
Passion personalities speak the language of relationship. And it’s that skill that gives them the ability to build wide networks, both socially and professionally. Approachable and gregarious, they usually build rapport with prospects, customers, and colleagues, which allows them to excel in positions that require strong interpersonal skills. These social butterflies express themselves with animated facial expressions, body language, and vocal intonation. In pitches and presentations, this helps them add emphasis to the points they are making. Their expressive style keeps people focused and engaged.
Power
the language of confidence
  • Confident
  • Goal-Oriented
  • Decisive
Power personalities speak the language of confidence. This confidence allows them to inspire others through bigger goals and stronger opinions. Since they usually know what they want, they often lead the discussion. You’ll find they ask direct questions, taking charge of a conversation, leaning in, stepping forward. They’re comfortable in leadership positions. They’re decisive and self-assured, and don’t mind being the one who makes a difficult decision. They know they need to get in gear to achieve ambitious targets.
Prestige
the language of excellence
  • Ambitious
  • Results-Oriented
  • Respected
Prestige personalities speak the language of excellence. Their personal and professional aim is to always get better to exceed expectations. When excellence matters, they know how to push for success. Ambitious and determined, they don’t want to disappoint. They help and encourage co-workers to achieve in everything they do. These overachievers are admired for their assertiveness, expertise, and high-quality results. They don’t do just good enough. They don’t rely on luck. Instead, they ensure each detail is taken care of.
Trust
the language of stability
  • Stable
  • Dependable
  • Familiar
Trust personalities speak the language of stability. Their consistency defines their reputation. They follow through on what they promise and deliver on time. They are dependable, committed, and trustworthy—of course. Steady and focused, they get things done. They like to follow a proven method. Trust personalities make decisions that benefit the team even if that means extra work or complications for themselves. They prefer to work with familiar faces. You know exactly what to expect from them.
Mystique
the language of listening
  • Independent
  • Logical
  • Observant
Mystique personalities speak the language of listening. Mystique personalities tend to be solo intellects behind the scenes. Their ability to see the nuances of a situation, and think things through, gives them an edge over more outgoing personalities. These pragmatic thinkers communicate with facts, not fancy. Independent and analytical, they systematically gather evidence before reaching a conclusion and analyze statistics before making up their mind.
Alert
the language of details
  • Proactive
  • Organized
  • Detailed
Alert personalities speak the language of details. When details matter, Alert has an upper hand over less structured personalities. They are watchful, aware, with an ability to manage complex projects. Their risk-averse attitude helps them to avoid mistakes. They know the critical path of their projects by heart. They understand that minor issues can cause major delays. By keeping their eye on the ball, they don’t lose sight of the process or lose track of details. Practical and pragmatic, they take a step-by-step approach to reaching team goals.

42 archetypes

Your Fascinate Archetype is how the world sees you at your best. It reflects the combination of your primary and secondary Advantages. When your communication is aligned with your Archetype, you are at your most confident and influential.

THE EDITOR-IN-CHIEF THE ROYAL GUARD THE DIPLOMAT THE IMPERIAL THE MAESTRO THE TALENT THE TRENDSETTER THE ACE THE VEILED STRENGTH THE GRAVITAS THE VICTOR THE AGGRESSOR THE PEOPLE’S CHAMPION THE MAVERICK LEADER THE COORDINATOR THE SUBTLE TOUCH THE AUTHENTIC THE CONNOISSEUR THE RINGLEADER THE DRAMA THE ROCKSTAR THE COMPOSER THE SECRET WEAPON THE EVOLUTIONARY THE AVANT-GARDE THE CHANGE AGENT THE CATALYST THE ANARCHY THE MEDIATOR THE WISE OWL THE OLD GUARD THE BLUE CHIP THE GUARDIAN THE BELOVED THE ARTISAN THE DETECTIVE THE DEADBOLT THE ANCHOR THE ARCHITECT THE MASTERMIND THE INTRIGUE THE PROVOCATEUR THE CONTROL FREAK THE ARCHER THE GOOD CITIZEN THE SCHOLAR THE DEFENDER THE ORCHESTRATOR THE QUICK-START PRIMARY ADVANTAGE SECONDARY ADVANTAGE INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT PASSION POWER INNOVATION PRESTIGE TRUST MYSTIQUE ALERT ® FASCINATE ARCHETYPES

The Change Agent - Inventive, Untraditional, Self-Propelled

primary:

POWER

secondary:

INNOVATION

adjectives:

Inventive, Untraditional, Self-Propelled

how the world sees the change agent

  • Creative thinker who thrives on reinventing
  • Independent, witty and sharp
  • You have a strong drive to come up with a different approach
  • You bring alternative opinions to dull meetings and fresh ideas to stale companies

ONE Unique You

Inside your report, you’ll learn the cues and signals that you are intentionally or unintentionally sending to the world, and the pros and cons of each. You’ll find out what you’re already doing right, so you can do more of it. And, you’ll find out which situations could put you at a disadvantage.

Take the fascinate test

fascinate test

$79

Gain insight into the hidden signals and cues shaping your reputation, from first impressions to lasting value.

for you

  • An in-depth, custom report revealing precisely how others see you
  • Targeted coaching videos
  • Precise words and phrases to use to promote yourself
  • Specific warnings (and solutions) for your blind spots
  • Two 45-minute sessions with a Fascinate Certified Advisor
  • Personalized walkthrough of your Fascinate report
  • Guided assistance to answer questions and implement learnings
Buy Now

Coaching Package

$697

Our most comprehensive guide to building your personal brand with the support of a Fascinate Certified Advisor.

for you

  • An in-depth, custom report revealing precisely how others see you
  • Targeted coaching videos
  • Precise words and phrases to use to promote yourself
  • Specific warnings (and solutions) for your blind spots
  • Two 45-minute sessions with a Fascinate Certified Advisor
  • Personalized walkthrough of your Fascinate report
  • Guided assistance to answer questions and implement learnings
Buy Now

Sally Hogshead is the world’s leading expert on fascination. This isn’t about changing who you are. This is about embracing the distinct advantages you were born with, and being more of that.

 

Marie Forleo

CEO B-School

I was absolutely stunned by how accurate the representation was... It was an epiphany

 

Mark Yaphe

CEO, ExecuThink LLC

The Fascinate System is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give clear road map of how others see you, to instantly know your blind spots, and work more effectively with others.

 

Karyn Scott

VP, Cisco

Right on target; eye opening and invaluable!  The Fascination testing system provided our sales team with such rich data about their own personality "triggers" that they were able to immediately put the information to use, focusing on their strengths, understanding their clients’ styles and closing more sales!

Darlene Blaum

CEO of PeerNet Group

The Fascination Advantage is a revolutionary new way for professionals to understand what kind of first impression you're making, every time you communicate.

 

Paul Jackson

CEO & Publisher, Housing Wire

A powerful (and empowering!) approach for tapping into your own inherent strengths to succeed in business, in relationships, in life.

 

Ann Handley

Chief Content Officer, MarketingProfs

The Fascination Advantage analysis was amazingly accurate and people are still talking about it!

 

Annette Stevenson

National Kitchen & Bath Assoc.

Fascinate is smart, packed with valuable brand-building insights, and conveys Sally’s one-of-a-kind passion and expertise. It provides the ultimate brand communication hack and I highly recommend it.

 

Denise Lee Yohn

Author of What Green Brands Do

FINALLY, a methodology, process, and purpose that TRULY empowers the individual to be all they can be!

 

Linda Hodge

Satisfied Customer