Your most extraordinary .1%

You probably already know your most attractive feature…

Maybe it’s your warm smile, wavy hair, or that mischievous glint in your eye.

You probably already know how to dress in order to emphasize your most attractive features by wearing certain colors or styles. For instance, my husband Ed has dazzlingly blue eyes, and they’re even dazzling-er when he wears blue.

So you already know how to dress to accent your most valuable and admired attributes. But…

How about your communication

Do you consciously showcase your personal brand’s most valuable and admired quality: your primary Advantage?

On the other hand, are you carefully watching out to avoid situations in which you’re forced to communicate with your dormant Advantage (when you’re likely to be seen at your worst)?

Science reveals that we’re all exactly 99.9% average. Our individuality rests on a mere .1% difference. 

You already have this .1% defining quality. It helps you stand out and be remembered, so you can wow your clients, ace the pitch, and consciously position yourself to deliver your most high-performing traits.

When you position yourself in the best possible light, you can bask in your own glow. 

By finding more opportunities to apply this in key moments — from late-night brainstorming sessions to morning breakfast meetings.Stand out by focusing on your differences.

You do not have to be perfect at everything, but you do have to be extraordinary at something. Successful brands distinguish themselves from the competition, often with only a mere sliver of a competitive difference. Similarly, you must distill your little zone of genius into just a few words, summarizing your key benefits.

These words will become your Anthem—the tagline for your personality.

In a distracted, competitive, and commoditized world, people don’t have time to read a wordy letter or sit through a drawn-out presentation. That’s why, with just two or three words, your Anthem is the perfect way to communicate what makes you extraordinary.

You’ve probably struggled in the past, trying to find the exact words to describe yourself. Most of us do. It’s easy to feel paralyzed when pressured to find the perfect words.

To make it easy for you to communicate your highest and best value, I’ve given you the words and phrases to illustrate who you are, at your best, inside your Fascinate profile.

I’m not just telling you the words to use — I’m telling you how to tell THEM who you are.

And to create your Anthem, the tagline for your personality, you can rely on the step by step instructions inside the One-Hour Personal Brand strategy kit. The action plan inside this kit is the same one I used with MINI Cooper, Nike, BMW, Coca-Cola, NASA, and many others, but applied to your personality.

On a higher level, your Anthem can steer your entire career, and your life.

With an Anthem as your tagline, you’ll become more valuable and more fascinating by being exactly who you already are.

What’s your Anthem, or tagline for your personality?

What makes you extraordinary?

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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