Every time you communicate, you are either adding value or taking up space. In a distracted, competitive and commoditized world, your personality tagline is crucial to standing out. In this episode, Sally explains how your communication should be based on what you discover about your own highest value, and how to use that to improve your first impressions. And as an added bonus click the blue button or image to get our handy guide on how to make confident first impressions. If you haven't taken the Fascination Advantage® personality test, click the orange button and enter the code PODCAST.