Don’t CHANGE who you are.
Become MORE of who you are.

Define your value. Differentiate yourself. Grow your personal brand.

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What is the Fascinate test?

Other tests diagnose. We inspire.

Other tests give you a psychological evaluation. We give you tools to impress and influence.

We combine proprietary Kelton Research Study results with data from over one million professionals to reveal who you are at your highest and best, and to show you why different is better than better.

Welcome to the world’s first personal brand system...

 ...the key to unlocking your most confident YOU.

What will I discover?

Know how you’re seen, so you can be seen at your best

Discover what you’re already doing right, so you can do more of it.

Make more impressive first impressions

Find out how YOU are most likely to influence that person sitting on the other side of the table.

Communicate with confidence

Learn the precise words to describe yourself in introductions, a professional bio or LinkedIn summary.

Frequently asked questions

How can a self-test show you how the world sees you?

This test is based on branding, not psychology.

It interprets your actions and preferences through the eyes of others. Over 10 years of research, spanning fields of study from neurology to biological anthropology, went into the making of this 28-question test.

It identifies your personality's most fascinating communication Advantages.

What are Fascination Advantages?

Your Fascination Advantages are what make you different and most valuable.

Think of them like your natural superpowers. When you communicate using these Advantages, you become more influential, more persuasive, and more successful.

Who created the Fascinate test?

The Fascinate test was created by New York Times best-selling author and world-class branding expert, Sally Hogshead.

Sally created the Fascinate system after working as a copywriter and creative director for the world's most loved brands--including Nike, Coca Cola, Mini Cooper, and Godiva.

It only takes 5 minutes to discover what makes you fascinating...

Find out what it is when you take the Fascinate® test

See what others are saying

“In one hour, Sally transformed how our employees think and work. The lasting results have been incredible. The Fascination System allowed our employees to be more productive by understanding each other’s strengths, and enabled our sales team to personalize each sales meeting on the customer’s communication. In fact, we literally signed more new business in the first month than all of last year, and more sizable business than the last four years.”
Daina MiddletonPrincipal at Larcen Consulting Group
“At Siegfried we have incorporated Ms. Hogshead’s Fascination Assessment and Anthem tools into our everyday culture. This helps us identify our professionals’ unique abilities, and to better understand how they work best, both individually and as part of a client’s team.”
Robert L. Siegfried, Jr.CEO and President, The Siegfried Group
“The Fascinate System is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.”
Karyn ScottVice President, Global Marketing AppDynamics
“The Fascination Advantage is a revolutionary new way for professionals to understand what kind of first impression you're making, every time you communicate."
Paul JacksonCEO and Publisher, HousingWire

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