The more crowded an environment is, the less strengths matter. They become a commodity. What does matter is how you are different and the personal brand you develop around it. What are your natural advantages that make you stand out from the crowd?

Strengths are what you do, but your differences make you unique.

Watch Sally Hogshead explain why you already have your greatest differentiator in the video below.

If you haven’t taken the Fascinate Test, click here to start building your personal brand.

Now use your Fascinate Profile to craft a personal brand to use in all your marketing using Sally’s favorite product, Ultimate Personal Brand Playbook.

FASCINATE YOUR FOLLOWERS WITH THESE TWEETS:

Everyone has strength in a crowded environment, focus on differences. (Click to tweet)

Differences point to who you are, rather than what you do. (Click to tweet)

High-performers focus on one area where they over-deliver. (Click to tweet)

Who you are can’t be copied, cant be replicated, can’t be imitated. (Click to tweet)