Who is Sally Hogshead?


World-class branding expert Sally Hogshead discovered a new way to measure how people perceive your communication, through the Fascination Personality Test.

Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers.

"The greatest value you can add is to become more of yourself."
- Sally Hogshead

Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career.

Sally frequently appears in national media, including NBC’s “Today” show and the New York Times. She was inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.

She is the creator of the Fascination Personality test: the world’s first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder™ test, this assessment is not about how you see the world–it's how the world sees you.

The science of fascination is based on a decade of research with more than 700,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

The Fascination Personality Test has helped hundreds of thousands of participants discover their natural advantages of persuasion. Hogshead further explores the science of fascination in her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation (HarperBusiness, 2010), which explains the irresistible influence of fascination in the world of business and thought leadership. Fascinate has been translated into over 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.



A "hogshead" is a barrel that holds 62 gallons.


Fast Facts About Sally

  • Graduate of Duke University
  • Lived with an African tribe inside a goat dung hut during college
  • Won more awards than any other U.S. writer in her second year in advertising
  • Named "the most successful junior copywriter of all time"
  • Founded her own ad agency by age 27
  • Clients have included Nike, Godiva, Aflac, and Mini Cooper
  • International, best-selling author
  • National Speaker Hall of Fame inductee

What Sally Believes

  • The world is not changed by people who sort of care
  • In a competitive environment, the most fascinating option always wins
  • The greatest value you can add is to become more of yourself
  • If you don't know your own value, don't expect anyone else to
  • To become more successful, don't change who you are--become more of who you are
  • Every time you communicate, you are either adding value or taking up space
  • Instead of focusing on strengths, highlight your differences
  • You don't learn how to be fascinating, you unlearn boring
  • Stand out, or don't bother