As a professional today, you need to make sure that your brand is consistent across all platforms and media. You also need to be recognized for your specialties—those things that you do incredibly well—so that you can continuously over deliver.
When you complete the playbook, customers will see how you add value. Co-workers will “get” you. Your manager will know how to quickly tap into your natural mode of communication. You will be able to orient your whole career around your core specialty.