Personality Archetypes - How to Fascinate

What’s in a personality archetype?

Think of your Archetype as your personality's superpower – it’s already there within you. Your Archetype is who you are when you are at your best.

GET YOUR FASCINATE TEST

WHICH ARCHETYPE ARE YOU?

We've studied more than 700,000 participants. Based on this research, we know that there are 49 personality Archetypes.

Each personality Archetype has a “primary” Advantage. Your primary Advantage is what makes you most persuasive and captivating. You also have a “secondary” Advantage. Your secondary Advantage is your second highest mode of communication. It helps to balance out and support your primary Advantage.

No two personality Archetypes persuade and captivate in exactly the same way. Each has a different communication style, relationship approach, and set of priorities. There’s no right or wrong here. All Archetypes are right as rain because they all bring different Advantages to any group.

Your Archetype is how the world sees you, at your best.

THE TRENDSETTER

Trendsetters are competitive and ambitious. They sense what the next big thing will be. Often admired, and sometimes envied, their creative approach gives them an advantage.

Am I The Trendsetter?

THE SECRET WEAPON

Secret Weapons enjoy independent work. They produce agile solutions, even when under high pressure. They make great contributions to a company's performance.

Am I The Secret Weapon?

THE MAESTRO

Maestros are natural leaders. They make decisions quickly, then they take action. They have the drive to achieve big goals, and they excel in competitive business environments.

Am I The Maestro?

THE GOOD CITIZEN

Good Citizens are very detail-oriented. They set high expectations and are strongly focused on delivering what has been promised. Even when obstacles arise, they stay on course.

Am I The Good Citizen?

THE BLUE CHIP

The Blue Chip's reputation stretches far and wide. They earn respect for their impeccable presentation, outstanding results, and composed response to challenges.

Am I The Blue Chip?

THE BELOVED

It's easy to like The Beloved. Generous and sincere, they display dedication to the people and ideas they believe in. Their empathy makes others feel safe in times of distress.

Am I The Beloved?

"Your personality is the greatest differentiator you have."

- Sally Hogshead