An Anthem is simple to remember, easy to communicate, and incredibly useful to apply.
When you can quickly explain how you add value, you make it easy for others to understand what you bring to the table. Your Anthem gives a clear road map for how you are most likely to solve problems. Customers will see how you contribute. Co-workers will “get” you. Your manager will know how to quickly tap into your natural mode of communication.
You can use your Anthem to describe yourself in a snapshot, such as a resume or LinkedIn bio. Yet your Anthem is more than just a tagline to promote yourself. You can orient your whole career around it, because it points to your personality’s strongest area of performance.