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Is the Fascination Personality Test a reliable and valid instrument?

Fascination Personality Test and Reliability
Reliability is often defined as the consistency by which a test measures what it offers to measure.

Personality brand is qualitative and we know of no other test that measures Personality brand. The Fascinate Test is not a psychological instrument. The Fascinate Test will not have consistency like a thermometer or other purely quantitative measurement. There are generally accepted standards for psychological instruments, but they do not apply to our non-psychological instrument. Personality brand, like consumer reactions to brand messages in products, can be observed, tested, and categorized with the Fascinate System

Many consider consistency to mean that if they measure something with an instrument more than once, they would expect a similar result each time. In our analysis of testing results we consistently find that individuals who take the Fascinate Test more than once will get the same or similar top Advantages. We do not recommend taking of the assessment multiple times, however, because we want the assessment to be a product of immediate thought not a contrived result. Sometimes users will not “like” their results and may try to rig the outcome on retake. That reaction cannot be avoided but can be observed.

On retest, people come out with Primary and Secondary Advantages that are the same the majority of the time.

This is an empirical but not statistical evaluation. It is based on our experience in evaluating hundreds of thousands of results and our analysis of those results. We have done post-assessment surveys and post-training surveys that resulted in findings of improved communication.

When a person changes Archetype after a retest, the result is usually a Twin Archetype (where the primary and secondary Advantages are reversed) or the primary or secondary Advantage is still a primary or secondary Advantage on retest.

We have found no particular unreliability for sex, ethnic groups, or age (above adolescence).

Certain groups may not be reliable if they are of too young an age (we recommend age 15 and above) or if the users are not proficient in English. If the Test is used with children, or individuals with poor English skills, the results may still be used as teaching tools to communicate the value of a personality brand in improving communication.

Fascination Advantage assessment and Validity
Validity is the quality of being logically or factually sound; that is, the assessment reflects what it says it reflects about a finding or result that is meaningful or useful to the assessment taker.

The Fascination Advantage Archetype is valid in that it reflects a personality brand that can be used to compare and contrast the communication Advantages and differences among users. A personality brand is valid in that it helps us to understand and evaluate people’s behavior in certain situations with some predictable result. The personality Archetype is intended to help us evaluate the ability of an individual to communicate with others in a predictable fashion in predictable situations. That is, for example, a person with primary Power Advantage is likely to act in ways that are both predictable and dissimilar to some degree to how someone with a primary Mystique Advantage would act in a similar setting.

This information is useful for scholastic and employment related environments.

How can a 28-question assessment show me how I add value?

The assessment was originally 150 questions long. We realized, however, that many of those questions were unnecessary to get at the heart of someone’s unique traits. So after careful consideration, we cut out the “fluff” and boiled the questions down to their essence. Each question is carefully considered and weighted very specifically (and not every question is weighted the same). Take the assessment for yourself, and see if you feel it’s accurate to your personality. We know it will be.


If the key is to understand how the world perceives me, why is this a self-test?

This is not a test built on psychology; it’s built on branding. Just as a brand communicates to consumers, you communicate to listeners. Our algorithm measures how others are most likely to perceive you, based on the patterns of signals and cues that you communicate.

I took the assessment twice, and got different results. What does that mean?

Generally we tell people they should only take the assessment once, because they are coming to the system with no bias. If you took the assessment twice, your results are probably very similar. Look at the breakdown of your Advantages and see the patterns behind your result. Most people end up with the same Primary and Dormant Advantages (because they are your most natural and most effortful Advantages, respectively).

Sometimes people will also score as their Archetype Twin (the same two top Advantages, but in reverse order). Your Twin could be you on a different day, in a slightly different mood. It is the closest Archetype to you on the matrix. The main takeaway from your results is to focus on the Advantages that are highest, and avoid having to use the Advantages that are lowest. Your Archetype is the roadmap to the most important tool we can give you: the Fascination Anthem. Learn more about Anthems in Part III of How the World Sees You.

How do I give the Fascination Advantage® Profile as a gift?

Fascinate Profiles make the perfect gift for just about anyone. Recent graduates can use the profile to create standout resumes and cover letters. Business owners and entrepreneurs can use the profile to position themselves as distinctly valuable to clients. And of course, goal-oriented professionals can use the profile as a way to leverage what they are already doing right.


How can my organization benefit from using this system?

The Fascination Advantage system can help your company to:
  • Attract customers and create sales
  • Make the best of a first impression
  • Recruit and retain talent for optimal business potential
  • Build and maintain relationships – with employees, clients and partners
How does the assessment work, and how was it created?

Sally Hogshead has led over 10 years of proprietary research on fascination, including the first-ever marketing research study specifically about how people and brands become more fascinating. This research involved experts in different fields of psychology, linguistics, biology, anthropology, and mathematics. The Fascination Personality Test consists of 28 powerful questions combined with a custom algorithm to accurately determine each person’s Personality Archetype. To read more about Sally’s studies and research click here.

What is the difference between the F-Score test and the Fascination Advantage® Assessment?

Since Sally published her book, Fascinate, she has continued her “Fascination” theme in place of “F-Score”. You still receive your primary, secondary, and dormant Advantage, along with additional information you need to know about how to use them to your advantage. The algorithm has been re-calibrated to more accurately help you to discover what makes your personality fascinating.

How does this assessment compare to other personality tests?

The Fascination Personality Test helps you to discover the natural Advantages you possess, and know how to apply them. The Fascinate System will identify your unique combination of seven natural Advantages and teach you to leverage them to become more fascinating. An “Advantage” is a personality trait that when activated, sparks fascination in others. Unlike most personality tests, the Fascination Personality Test is based on branding rather than psychology.


Why is there no 360 testing?

This test is not built on psychology (as a traditional personality test). It’s based on branding– the response that we create in others. By measuring the signals that we send out, our research is able to predict how others will respond to those signals. Just as Coke and Apple can predict how consumers will respond to a message, this test is predicting how others will respond to your messages.