"Hogshead?" Yes, her last name really is Hogshead.

World-class branding expert Sally Hogshead believes that to become more successful, you don’t have to CHANGE who you are... you have to become MORE of who you are.

"The greatest value you can add is to become more of yourself."
- Sally Hogshead

After graduating from Duke University, Sally skyrocketed to the top of the advertising elite, creating TV commercials for brands like Nike and Coca-Cola. By 24, she was the most award-winning copywriter in the U.S.  And at 27, she’d opened her first ad agency, in Los Angeles. At age 30, her work was hung in the Smithsonian Museum of American History.

Today, Sally’s writes New York Times best sellers on the science of fascination… why we’re impressed by certain people and brands. She has repeatedly been named the #1 Global Brand Guru, and frequently appears on NBC’s morning show, TODAY.

Sally created The Fascinate® test, the world’s first personal brand test, measuring your most fascinating and impressive qualities. Over one million professionals have taken her test, including global leaders in companies such as Facebook, AT&T, Fedex, and Twitter.

Sally is one of only 182 current professional speakers to have been inducted into Speaker Hall of Fame-- the industry’s highest award for professional excellence.



A "hogshead" is a barrel that holds 62 gallons.


Fast Facts About Sally

  • Graduate of Duke University
  • Lived with an African tribe inside a goat dung hut during college
  • Won more awards than any other U.S. writer in her second year in advertising
  • Named "the most successful junior copywriter of all time"
  • Founded her own ad agency by age 27
  • Clients have included Nike, Godiva, Aflac, and Mini Cooper
  • International, best-selling author
  • National Speaker Hall of Fame inductee

What Sally Believes

  • The world is not changed by people who sort of care
  • In a competitive environment, the most fascinating option always wins
  • The greatest value you can add is to become more of yourself
  • If you don't know your own value, don't expect anyone else to
  • To become more successful, don't change who you are--become more of who you are
  • Every time you communicate, you are either adding value or taking up space
  • Instead of focusing on strengths, highlight your differences
  • You don't learn how to be fascinating, you unlearn boring
  • Stand out, or don't bother