Become a Fascinate Certified Advisor™

Now enrolling for our 2023 training course beginning October 3rd

Join our dynamic FCA coaching team and...

  • Create breakthroughs for your clients
  • Improve communication and team effectiveness
  • Add an industry proven tool to your toolkit
  • Be more confident in your personal brand
  • Help clients build their market presence
  • Make stronger first impressions
  • Fine-tune your coaching skills
  • Earn ICF CCE credits

Delivering more value means you can charge more for your services.

The FCA coaching program will give you the tools you need to use the Fascinate® System with your clients or in-house team.

No matter what your business model, whether you're a coach, trainer, consultant, facilitator, speaker, author, brand or marketing expert, corporate leader or HR manager, we'll help you develop a specific action plan to close more business and dramatically improve your offerings.

$3995 certification fee includes:

  • 21 hours of intensive virtual certification training
  • 40% discount  on select Fascinate products
  • Exclusive, free access to select Fascinate products
  • Sales and training toolkit, affiliate guide and marketing support materials
  • Access to our mastermind community ($1164 value!)
  • Opportunity to earn up to 40 ICF CCE credits
  • Listing on our website


After completing seven, high-energy, live and interactive training sessions, you will:

  • Increase your confidence and find the exact words to communicate what makes you and your offering unique.
  • Be equipped with a dynamic toolkit to grow your business and add more value to your client and team coaching sessions.
  • Understand how to leverage the Fascinate® test and team-building system to create “aha” moments for client or internal training events.
  • Build life-changing workshops on the foundation of a premier personal brand-building system.
  • Earn up to 42.5 credits toward your International Coaching Federation (ICF) Continuing Coach Education (CCE) requirement.

What to expect in each training session:

Welcome and Introduction to Fascinate

  • Review an outline of the FCA Coaching Program objectives and expectations.
  • Learn about Fascinate's ICF CCE accreditation.
  • Dive into the concept of fascination, and Fascinate theory.
  • Take a tour through the annals of Fascinate's research and history.

Fascinate System

  • Explain how the Fascinate System works.
  • Describe the characteristics of each Fascination Advantage®.
  • Apply the Fascination Advantages to real client/work situations.
  • Recognize communication “red flags” and how to avoid them.

Fascinate and YOU

  • Claim the words to describe your distinct value.
  • Create your personal brand's tagline using the Fascinate Anthem™ Method.
  • Get hands on, practical coaching experience using Fascinate Anthem Brand Builder.

Working with Individual Clients

  • Communicate effectively using the Fascination Advantages.
  • Identify similarities and differences between your client’s Advantages and your own.
  • Describe how Fascinate supports the client coaching process.
  • Identify four ways to coach a client using the Anthem Method.

Team Coaching

  • Apply the Fascinate System when coaching groups and teams.
  • Discover how building a 'Heat Map' can visually describe a team's Advantages.
  • Understand and analyze team advantages, blind spots, and opportunities.
  • Identify how a team is most and least likely to solve problems, deal with conflict, and achieve results.

Selling Fascinate

  • Describe the Fascinate® competitive advantages.
  • Explain the portfolio of Fascinate product offerings.
  • Learn how to create the perfect Fascinate sales pitch.

Fascinate Tools + Resources

  • Learn how to create a Team Heat Map.
  • Access the FCA Toolkit and Resources.
  • Understand how to use the Fascinate Affiliate tools.
  • Learn how to integrate the How to Fascinate system into your current coaching and/or training programs.
  • Construct a Fascinate program/coaching client outline
  • Create a personalized Fascinate business development plan

Reserve your seat in our next Fascinate Certified Advisor training course.

What people say about the Fascinate Certified Advisor training program:


I was blown away by the depth of the training and all the resources you get as an FCA to help you be successful. I'm a master trainer for a national parenting program and I've attended a LOT of trainings as an attendee. This was hands down one of the best experiences I've had. When I consider that it was held in a virtual environment, it makes it even more "fascinating" that it was so well done. This is a tremendous tool to have in your toolbox to offer your clients or as a benefit in your workplace. It's well worth the effort to make it happen.

Jes DeShields

The community and support is top notch, the system and products are even more beneficial than I knew and the possibilities of how to integrate Fascinate into my work at are broader than I expected. The Fascinate Certified Advisor program can help to take your consulting or coaching business to the next level. Incorporating Fascinate into your existing product offering can help you differentiate in the highly competitive space of consulting.  I loved it and am thankful I made the time to take it

Robyn Sayles

As one of the first people to be certified, I saw it as my role to bring Fascinate to the marketplace. I use the Fascinate test in many of my projects/engagements. I plan on teaching many more workshops in the near future. It's a great tool. The impact on my business has been significant and positive.

Stephen Garber

The Fascinate test has proven to be a real help to my clients for their brand, their self awareness, and deepening conversations internally on their teams, more broadly with their organizations, and perhaps most significantly, with their clients. (My trainer)'s delivery style, mastery of the tool, and experience with the program makes the investment of time and money in the training very worthwhile.

Toi Sweeney

The value to my business has been a game changer. I get to wake up everyday and help extraordinary women and men build exceptional personal brands. I get to help teams level-up by understanding that the company is composed of individual personalities, and that those personalities are shaped by understanding the entire team’s advantages. I am very proud to be a part of such an elite team of coaches.


This training is unlike others. It has a high touch and interactive component that keeps you engaged. I liked that it was longer classes and more frequent so that we can get started immediately. The Fascinate team is amazing and eager to assist you with any of your needs. It's a complete package. You will learn the importance of creating an Anthem, the benefits of using a team heat map and ideas on what to charge and how to package your offers.

Listen to current Fascinate Certified Advisors sharing their experiences

What clients say about working with Fascinate Certified Advisors:

"I was extremely inspired by this workshop and felt a sense of confidence, direction and understanding that I never had before. This is by far one of the best presentations I’ve seen."

-Commercial Analyst

"As a team it helped us be more thoughtful about the branding of our team and how the individuals make up the team. This definitely sets the stage for us to be more intentional in how we present ourselves and capitalize on our advantages to be more successful! "

-Marketing Manager

Our team has been exposed to many types of trainings (Ken Blanchard –Situational Leadership + Patrick Lencioni – The 5 Dysfunctions of a Team) and I thought it would be a typical personality training however, it was the most accurate and engaging one I've ever experienced.”

-Manager, Mechanical Engineer

   “I was concerned that there may not be tangible value, that it would be too esoteric. My concern was proven to be misplaced. I have a renewed sense of enlightenment and practical application of what I learned today.”

-Commercial Analyst, Financial Services

"It was very interesting to see how a small list of questions truly nailed my personality. I loved seeing the Archetypes of my team and I will make sure to utilize what makes me valuable instead of always looking to work on what a 'normal' sales personality is. This session was an imperative reminder to stay true to myself and that I have great qualities to amplify my leadership skills and improve our team effectiveness."

-Sales Analyst

"This session was a great way to better recognize and accept our strengths in the right way. We all got to understand better where each individual is coming from to recognize the brilliance they bring to our team. As a leader I am now personally invested in helping my team to own our team anthem and help each person show up in their individual anthems."

-VP, Managing Director

Frequently Asked Questions

I'm not familiar with the Fascinate System. What is it?

Your personality has one primary Advantage. It’s how you add value. It’s what makes you different and better. Think of it like a natural superpower for your personality. When you communicate using this Advantage, you earn more attention, and more revenue. Our personality test measure how the world sees you at your best. Get introduced to our system with this video.

Where are certification trainings held?

Our virtual certification training is currently held from the comfort of your own home or office. This is the only training location at this time.

What is the training agenda and schedule? What days and times are trainings held?

Our next training classes will be held Fall 2023. The full schedule is listed here. The training consists of 7 3-hour sessions. It is usually held on business days over a two-week period.    

How much can I make as a Certified Advisor?

With a 40% commission, it is easy to start bring in supplementary income as an Advisor. The level of income you can achieve is dependent upon your efforts and use of your own Advantages.

How much does the training program cost? Are there payment plans available?

The training course tuition is $3995. There are two different ways to register for FCA training:

  1. You can register for one payment of $3995 here.
  2. You can register for three payments of $1345 here.
Why are advisors provided with Ultimate Personal Brand Playbook?

We want to give trainers and coaches our best tools to improve their business. The Playbook gives everyone in the class a fundamental understanding of the science of Fascination. For Fascinate Certified Advisors, we offer it for free as part of their sign-up.

Is the certification program right for me?

This program was designed so that you can make (or save) money using and sharing Fascination Advantage® products. If this is what you want to do, then the certification program is perfect for you!

I have a question not listed here.

If you want more information on becoming a Fascinate Certified Advisor please contact If you are just getting introduced to Fascinate, learn more at our Main Page.

Reserve your seat in our next Fascinate Certified Advisor training course.

Not ready to commit? Get notified about our next certification course.