Become a Fascinate Certified Advisor™

Deliver more value to your clients

Enroll in our FCA coaching program and...

  • Identify the value of your brand
  • Make stronger first impressions
  • Build more powerful relationships
  • Amplify your influence and impact
  • Incorporate a powerful new tool
  • Fine-tune your coaching skills
  • Improve communication
  • Increase team effectiveness
  • Earn ICF CCE credits

Delivering more value means you can charge more for your services.
The FCA coaching program will give you the tools you need to use the Fascinate® System with your clients or in-house team. No matter what your business model, we'll help you develop a specific action plan to close more business and dramatically improve your offerings.

Meet Finka Jerkovic, Your Fascinate Certified Advisor coaching director

Hi, I'm Finka.

I'm a Fascinate Certified Advisor™ and the Fascinate Certification Program Coaching Director.

I’ve been inspired by the work of Sally Hogshead and Fascinate® so much that it has taken main stage in the work I do with my clients.  I believe that the Fascinate System has given us a gateway to see ourselves through the eyes of others, which is different and particularly valuable in business, in the workplace and even at home.

I've really taken to heart one of Sally's favorite quotes "the most powerful way to empower someone is to show them their own highest value."  Through this training program we endeavor to deliver just that. Whether you're looking to work one-on-one with clients, or within small groups and teams the Fascinate System will improve communication, build relationships and increase your success.  We look forward to seeing you in class!

If you'd like to discuss the program, just email us.

Click here to watch a 70-minute informational webinar
Finka Jerkovic

$3995 certification fee includes:

  • 21 hours of intensive virtual certification training
  • 40% discount  on select Fascination Advantage products
  • Exclusive, free access to select Fascination Advantage products
  • Sales and training toolkit, affiliate guide and marketing support materials
  • Access to our mastermind community ($1164 value!)
  • Opportunity to earn up to 42.5 ICF CCE credits
  • Listing on our website

Here's What You'll Learn...

After completing seven, high-energy, live and interactive training sessions, you will:

  • Increase your confidence and find the exact words to communicate what makes you and your offering unique.
  • Be equipped with a dynamic toolkit to grow your business and add more value to your client and team coaching sessions.
  • Understand how to leverage the Fascinate® test and team-building system to create “aha” moments for client or internal training events.
  • Build life-changing workshops on the foundation of a premier personal brand-building system.
  • Earn up to 42.5 credits toward your International Coaching Federation (ICF) Continuing Coach Education (CCE) requirement.

What to expect in each training session

Welcome and Introduction to Fascinate®

  • Understand FCA Coaching Program objectives and expectations
  • Learn about Fascinate®'s ICF CCE accreditation
  • Explain the concept of fascination and Fascinate® theory
  • Highlight Fascinate's research and history
Fascinate® System

  • Explain how the Fascinate System works
  • Describe the characteristics of each Fascination Advantage
  • Apply the Fascination Advantages to real client/work situations
  • Recognize communication “red flags” and how to avoid them
Fascinate and YOU

  • Claim the words to describe your distinct value
  • Create your personal brand's tagline using the Fascinate Anthem™ Method
  • Get hands on, practical coaching experience using Fascinate Anthem Brand Builder
Working with Individual Clients

  • Communicate effectively using the Fascination Advantages
  • Identify similarities and differences between your client’s Advantages and your own
  • Describe how Fascinate® supports the client coaching process
  • Identify four ways to coach a client using the Anthem Method
Team Coaching

  • Apply the Fascinate® System when coaching groups and teams
  • Discover how building a 'Heat Map' can visually describe a team's Advantages
  • Understand and analyze team advantages, blind spots, and opportunities
  • Identify how a team is most and least likely to solve problems, deal with conflict, and achieve results
Selling Fascinate®

  • Describe the Fascinate® competitive advantages
  • Explain the various Fascinate product offerings
  • Learn how to create the perfect Fascinate sales pitch
How to Fascinate® Tools + Resources

  • Learn how to create a Team Heat Map
  • Access the FCA Toolkit and Resources
  • Understand how to use the Fascinate Affiliate tools
  • Learn how to integrate the How to Fascinate ® system into your current coaching and/or training programs
  • Construct a Fascinate program/coaching client outline
  • Create a personalized Fascinate business development plan

Reserve your seat for the next Fascinate Advisor certification training.

What people are saying about the Fascinate Certified Advisor Program:

The How to Fascinate assessment has proven to be a real help to my clients for their brand, their self awareness, and deepening conversations internally on their teams, more broadly with their organizations, and perhaps most significantly, with their clients. Finka Jerkovic's delivery style, mastery of the tool, and experience with the program makes the investment of time and money in the training very worthwhile.
Stephen GarberFascinate Certified Advisor
As one of the first people to be certified, I see it as my role to bring HTF to the marketplace. I use the assessment in many of my projects/engagements. I plan on teaching many more workshops in the near future. It is a great tool. The impact on my business has been significant and positive!
Robyn SaylesFascinate Certified Advisor
For the past 20 years I’ve been working with Fortune 500 companies. All my life people have called me intimidating or standoffish, and I never understood why. I did the Fascination Advantage assessment and all of a sudden I understand why. I can now channel who I am (my power and my confidence) in a better way so I can better results and my clients can get better results.
Robyn Von KrekFascinate Certified Advisor
I was certified to offer the Fascination Advantage Assessment in the German-speaking countries and have used it for a variety of individual and team coaching situations. We have been overwhelmed by the positive reception of the system and the multiple benefits it brings around increased communication effectiveness. I highly recommend the certification program and all the know how one can pick up from Finka!
Alexandra AltmannFascinate Certified Advisor
It's a great differentiator in my industry - my clients see the value add of it and like using it to develop their content. It's helpful to me to know how to work with my clients better. Each advantage has its strength and challenges for speakers. Speaking is a stressor (no matter how seasoned you are) and it does bring out people's double trouble, so knowing how to identify and handle it has been invaluable.
Dr. Michelle MazurPresentation Coach
It started as a nice add-on to groups that I had already been invited to speak for, but over time it has become the main reason that certain groups have sought me out and invited me to speak, which has definitely expanded my potential audience and client base.
Peggy GrandeFascinate Certified Advisor

Frequently Asked Questions

I'm not familiar with the Fascinate System. What is it?

Your personality has one primary Advantage. It’s how you add value. It’s what makes you different and better. Think of it like a natural superpower for your personality. When you communicate using this Advantage, you earn more attention, and more revenue. Our personality test measure how the world sees you at your best. Get introduced to our system with this video, then take the free test.

Where are certification trainings held?

Our virtual certification training is currently held from the comfort of your own home or office. This is the only training location at this time.

What is the training agenda and schedule? What days and times are trainings held?

We have two classes scheduled for 2021. Click for Spring schedule. Click for Fall schedule.

I have a question not listed here.

If you want more information on becoming a Fascinate Certified Advisor please contact If you are just getting introduced to Fascinate, learn more at our Main Page.

How much does the training program cost?

The training course tuition is $3995.

Why are advisors provided with Ultimate Personal Brand Playbook?

We want to give trainers and coaches our best tools to improve their business. The Playbook gives everyone in the class a fundamental understanding of the science of Fascination. For Fascinate Certified Advisors, we offer it for free as part of their sign-up.

How much can I make as a Certified Advisor?

With a 40% commission, it is easy to start bring in supplementary income as an Advisor. The level of income you can achieve is dependent upon your efforts and use of your own Advantages.

Is the certification program right for me?

This program was designed so that you can make (or save) money using and sharing Fascination Advantage® products. If this is what you want to do, then the certification program is perfect for you!

Reserve your seat for the next Fascinate Advisor certification training.

Not ready to commit? Get notified about our next certification course.

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