BOOKS

Learn more about the Fascinate® system from the internationally acclaimed and best-selling books by Sally Hogshead.

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BOOKS

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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist


Why are some brands and people more captivating and memorable than others? In a distracted, overcrowded world, how do some leaders break through the noise to influence behavior, beliefs, and buying decisions?

More persuasive than marketing, advertising, or any other form of communication, Fascination is the most powerful way to influence decision making.

With her internationally acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation, Sally Hogshead explores and explains the irresistible influence of fascination.

You'll discover:

  • Why the Salem witch trials began with the same fixations as those in Sex and the City
  • How Olympic athletes are subject to obsessions similar to those of fetishists
  • How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble
  • Why a billion-dollar “Just Say No” program actually increases drug use among teens, by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog

Click the testimonials below to read the full reviews

"Sally Hogshead offers a methodology that is cohesive, comprehensive, and cost-effective, one that -- if applied with rigor and passion as well as with patience and persistence -- really can help to make almost any brand impossible to resist."
Robert Morris
This book is built around an amazing branding hack that will allow you to find the five words that best express your brand. Through the book and tech add-ons you’ll find the process easy, quick and super-enlightening.
Mark Dimassimo
Loved this book, gave a clear set of plans and ideas for all marketing needs. Possibly one of the best connections between branding and strategy I have seen. LOVE it!
Wayne Stouton
Sally's book gives you the tools, clarity and positioning to OWN YOUR BRAND. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. You fascinate the world with your presence. Love Sally Hogshead and her wisdom and her passion for this topic. She makes it easy for you and me to be fascinating and on point. BUY THIS BOOK, read it, then read it again and apply it to your life. Focus on you and fascinate the world.
Pegine
ORDER YOUR COPY OF FASCINATE TODAY!

How the World Sees You: Discover Your Highest Value Through the Science of Fascination

You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?

Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you--at your best.

This book includes a private code to unlock one free complete profile. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including Your top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest value

To become more successful, you do not have to change who you are--you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most.

ORDER YOUR COPY OF HOW THE WORLD SEES YOU TODAY!