Listen to Sally Hogshead explain how to build your own personal brand based on her experience in advertising. Global brands recognize that differences matter more than your strengths. How can this apply to your personal brand?
You can naturally succeed by focusing on what makes you different, instead of trying to be better.
Listen to the soundclip here.
If you haven't taken the Fascinate Personality test, click her to to start building your personal brand.
FASCINATE YOUR FOLLOWERS WITH THESE TWEETABLES:
Everybody has strengths, find what makes you different. (Click to tweet)
Stop chasing someone on a hamster wheel, and find out how you're different. (Click to tweet)
Don't struggle trying to be good at everything, excel at one thing. (Click to tweet)
About The Author
World-class branding expert Sally Hogshead discovered a new way to measure how people perceive your communication, through the Fascination Personality Test. Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers.