company branding | Fascinate Blog

Fascinate, Revised and Updated: Your free excerpt

I’m giving you something I’m sorta kinda maybe not supposed to. It’s a secret excerpt from my new book, Fascinate: How to Make Your Brand Impossible to Resist. Why can I send you this sweet freebie?…

Is Fascinate a little TOO fascinating?

Yesterday, Fascinate officially went on sale. Yay! Within a few hours, Amazon had already sold out. You’re awesome… but maybe too much so? You just out-smarted Amazon. I’m incredibly grateful to you…

How to fascinate with Innovation

Weird question: Could you ever imagine buying dinosaur food? How about the world’s most expensive dinosaur food? (Sounds crazy, right?) Here’s a LITTLE video with a BIG lesson about how any product…

9 instant inspirations for writing to fascinate

Okay. I’ll be honest. This sentence isn’t great. Neither is this sentence. Why? Because I have writer’s block. Every author needs inspiration. Including you. You might not think of yourself as an…

This just happened… My new FASCINATE book is on the way

They're here! The galleys for my book, FASCINATE! Do you know what a "galley" is? A galley is an advanced reader's edition of a book, printed only once. Ever. Galleys are usually reserved just for the…

The magical bubble parade

I had a magical customer experience. My son Asher had minor surgery. Everything turned out just fine, but ahead of time he was a little nervous. Specifically, he was concerned about being wheeled away…

What fascinates YOU?

Hello my friends! As I write this, I’m on a crazy deadline. My book, Fascinate, is going to be republished soon. I’m looking for a whole crop of new examples to describe what makes a company…

THE 6 GOLD HALLMARKS: How to measure if you are fascinating

Is your company fascinating? Are you? Here at Fascinate, we use six criteria to evaluate clients. Here, we're sharing an abbreviated version of our master tool. Think about yourself, and your company…