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The Hallmark Effect: Creating a Brand Experience People Love Year After Year

It’s almost that time of year again…when small-town snowfalls, holiday lights, and unexpected romances fill our screens. Whether you love them or love to laugh at them, Hallmark movies are back in…

Ashtrays, Chocolate Chip Cookies, and Your Brand’s Unique Advantage

Take a moment… Picture this… You walk towards your kitchen and instantly feel your lips turn up into a slight smile, you take a deep breath in, and your mouth starts to salivate. Homemade chocolate…

Just Fascinate It: How Nike Innovates Their Way To The Top

Maybe you laced up those iconic Air Force 1s in the 90s (…and still rock them today). Maybe you remember cheering on your favorite team while decked out in their gear. Or maybe you think of the…

What high-performing teams do differently

Why do some teams get extraordinary results, while others struggle just to finish mundane tasks? Why do certain teams glide to victory, while others can’t even cross the finish line? What’s the…

5 Surprising Marketing Moves from Tesla that Are Actually Brilliant

Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here's how to apply them to your own brand. Not many brands are as fascinating…

How to protect your most innovative ideas

Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below, three deadly threats to…

Fast Casual Summit: Why being different is better for your brand

This article appears on the Fast Casual site written by Shelly Whitehead. Originally posted on October 11th, 2016 Be different. It's not something you hear a lot. In fact, most of us are taught from a…

How to get a FREE copy of my new book, Fascinate

Do you love the word “FREE” as much as I do? I want to give you a free copy of my new book, Fascinate, with a limited BOGO (buy one, get one). I’ll show you how to BOGO, in this zesty video. Here’s…

Build Your Brand with ‘Fascination’

Marketing adds fascination to a brand, which in turn adds value. When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and they will stay more…

How fascination is a brand’s trump card

This article appears in the Monday Morning Manager of The Globe and Mail publication written by Harvey Schachter. Originally posted on June 19th, 2016 Sally Hogshead was working as a creative director…