brand identity | Fascinate Blog

brand identity

A herd of goats, Beekman 1802, and a dozen principles of timeless wisdom

Imagine this. A creative genius, named Josh, lives as an award-winning ad exec by day and a celebrated drag queen by night. Josh meets elite physician, Brent, a leader of Martha Stewart’s medical…

The Hallmark Effect: Creating a Brand Experience People Love Year After Year

It’s almost that time of year again…when small-town snowfalls, holiday lights, and unexpected romances fill our screens. Whether you love them or love to laugh at them, Hallmark movies are back in…

Ashtrays, Chocolate Chip Cookies, and Your Brand’s Unique Advantage

Take a moment… Picture this… You walk towards your kitchen and instantly feel your lips turn up into a slight smile, you take a deep breath in, and your mouth starts to salivate. Homemade chocolate…

Just Fascinate It: How Nike Innovates Their Way To The Top

Maybe you laced up those iconic Air Force 1s in the 90s (…and still rock them today). Maybe you remember cheering on your favorite team while decked out in their gear. Or maybe you think of the…

Harness the Power of Mystique in Your Marketing: Lessons from Taylor Swift’s Album Launch

Let's explore how Taylor Swift leveraged Mystique in the marketing of her latest album launch in order to become the most streamed artist in a day in Spotify history.

Anthem in action: Sally coaches a consultant

A quick story from the archives... Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt of a coaching session with…

Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t have the budget to build fancy…

How to start a cult for fun and profit

Okay, you don’t actually want to start a cult. But how could your brand skyrocket engagement with your community? Committed fans help fuel your mission⎯ whether that mission is to sell, or teach, or…

Use your Advantages to build your dream career

With so many people considering a job change, we're experiencing a massive talent upheaval. But as technology, media and roles shift across the employment landscape, the importance of being able to…

Meet Fascinate Certified Advisor (Director of Coaching!) Finka Jerkovic

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ (FCA) team. Our FCAs are expertly trained to coach individuals and groups on how to…