Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. 
If you can’t stand out, you can’t win. If you’re unwilling to stand out, don’t even bother trying. There are too many options, too many competitors willing to take your place.
You can stand out, and win the battle for attention, using your personality’s natural ability to fascinate your listener.
Fascination is an intense emotional focus.
When you fascinate a customer or co-worker, they become completely focused on YOU. They stop fidgeting and thinking about their to-do list. They become fully immersed in your message.
You achieve this intense emotional focus by understanding your personality’s unique Fascination Advantage.
This is the key to building authentic connections.
Our research shows that when you fascinate a prospect, you are more likely to earn respect, build trust, and sell products.
We each have a natural talent for attracting attention. You don’t have to fake it or rehearse it—it’s already there, hardwired into your personality. You just have to identify it and use it.
Once you understand your own Fascination Advantage, you can start to really hone it. (This is where things start getting fun.) You can refine and perfect your personal brand, instead of feeling overwhelmed and confused.
Once you get super clear on the value that you offer⎯ others can get clear on it, too.
Stand up for what makes you different, and better.
Understand what makes you outstanding.
Stand out, or don’t bother.
Sally always hit it out of the park ! If you're in sales or any kind of leadership position take the test. I did and after taking it intuitively I felt like it fit me like a fine tailored Armani suit ! It nailed my primary and secondary advantages as well as my archetype ! Sally is to branding as Tony Robbins is to
personal development ! You owe it to yourself to take the test and get the one hour personal brand if you want your fascination to soar ! I'm willing to bet if after that you get her ultimate Personal Brand Playbook your fascination will be so entrancing it will mesmerize all who listen to you !
[…] And, as Sally Hogshead (a member of the Speaker Hall of Fame) so bluntly puts it: […]
Great performance! Thank you a lot for your research. It helps to earn respect, build trust, and sell products.
Very useful post and I think it is rather easy to see from the other comments as well that this post is well written and useful.
Chuck, We're so sorry that happened. Our customer service team member has been notified and you should be contacted shortly.
I took the test after Sally's talk today and it froze in the processing state. When I went in later it rejected my sign-in information. And, when I tried to use the Code she mentioned in the talk, the site wouldn't let me in. Please advise. Thanks.
Wonderful and inspiring! My wife is a writer and I just started a business. Your article applies to us both equally! Thanks for your insight, we appreciate it greatly!
@IndiaCastaneda Hello India! Someone from our customer service team should have replied to you directly via your email. Please let us know if you are still experiencing complications. Thanks!