Personalites on your team (and how to lead them)

Are you motivated by enthusiasm and praise? 

Or are you motivated by the threat of negative consequences?

In other words… carrot, or stick?  

(Me, I’m a carrot person.)

People respond in very individual ways to different forms of leadership. 

When you understand how the members of your team communicate, you’ll more clearly see the best way to lead and motivate them.

Here’s a quick guide on how to lead every personality on your team, with confidence…

If you’re talking to…

INNOVATION: Channel their creativity into projects or products that are not meeting standards. Give them the room to try and fail (it’ll be worth it when they’ve doubled your revenue with an out-of-the-box idea).

PASSION: Express interest in their ideas and enthusiasm for their hard work. If they aren’t meeting your expectations, explain why without appearing overbearing. Ensure them that you appreciate their dedication and that you’ll work with them to grow.

POWER: Work together to establish boundaries of authority, ensure these personalities that you are confident in them and in what they are producing. Give direct feedback when goals aren’t being met. Talk to them as equals to earn respect.

PRESTIGE: Set high goals and reward them when those goals are met. These personalities generally love a healthy dose of competition. Give them something to strive toward and they’ll surpass your expectations.

TRUST: These personalities generally dislike change for the sake of change. They work best when tasked with a regular schedule and game plan. To get the most out of these individuals, provide as much forewarning as possible when shifting projects in a different direction. Give a thorough explanation for why you’re pivoting to get them onboard.

MYSTIQUE: Carefully explain what you expect from them and ask directly if they have any input. Don’t assume they’ll just give it if they do. These personalities need to feel safe when providing feedback and are generally more comfortable having time to process their thoughts before responding.

ALERT: Provide as much detail as possible when asking them to complete projects. The clearer your explanation is, the quicker and more accurate their results will be. Alert personalities dislike ambiguity. Provide them an outline and they’ll crank out results.

Do you know to motivate each of the members on your team? When you discover their Fascination Advantage, you’ll gain a better understanding on how to connect with each one of them.

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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